BlogDigital Marketing / Inbound Marketing
Digital Marketing Made Simple: The Ultimate Guide
Digital marketing. What does these couple of words mean? Are they just some new fancy buzzwords or do they really mean something that’s important? Digital marketing made simple – this is a term that can be used for any form of marketing products or services that make use of electronic…
- SEO Marketing
- SEM Marketing
- Email Marketing
- Content Marketing
- Social Media
- Pay Per Click Advertising
- Relationship Marketing
#1. SEO MarketingAn inherent part of any digital marketing strategy, Search Engine Optimization, or SEO is a focused element that helps in motivating customers to visit your business site via online platforms. It’s all about marketing the modern way! From knowing who your target market is to realizing truths that drive home this point, SEO today aims at attracting potential customers who are interested in what you have to offer. You also need to consider important factors such as mobile markets and optimize accordingly. If potential customers are not looking at desktops but mobile devices, then you need to ensure that you provide a quality user experience. Think about your keywords well. Move away from just one keyword and stop using just that to try to go up the ranks. Keywords are now much more about knowing and fathoming what your target audience is actually keying into the search engine. Use content that has quality. Apart from not stuffing in keywords endlessly, keep the content natural and focused.
#2. SEMSearch engine marketing’s provides advertisers or businesses the opportunity to place their ads right before customers who are motivated to buy their products then and there. No other medium has the ability to achieve this. Any wonder then search engine marketing is so effective and such an amazingly powerful way to grow your business. With SEM expertise, you can efficiently connect your brands with customers and prospects. It enhances visibility among current customers & qualified leads, and relentlessly measures performance.
#3. Email marketing
“You’ve got mail.” Once upon a time this is what you got to hear. Times have changed but that hasn’t lessened the importance or the addiction to emails. Looked at from another perspective, our inbox is still the place that grants us solitude amongst all the chaos that is communication on the web.So building an email marketing campaign that’s successful and engaging is of utmost importance in today’s day and age. Get started with a sizable email list – use anything from offering freebies to a simple newsletter or a product update. But also remember that it needs to have a strong call to action and copy worth dying for. Also try not to forget that a follow-up is very vital and that you need to be consistent with it. So if someone wants a daily update and you forget to deliver, maybe you need to up the game. You also need to look at the value you’re providing. And you could do it with an offer or consider doing it with a newsletter or in linking to blog posts or other forms of media content.
#4. Content marketingThis is a strategic marketing approach that lays emphasis on creating valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. So instead of talking just about what you sell or want to sell, you are doling out appropriate and useful content to your prospects and customers that could actually help them in the long run to address certain issues. From large organizations like P&G, Microsoft, Cisco Systems, and innumerable more, to small and medium businesses, content marketing is used by one and all. And they all do it all because you guessed it right, IT WORKS. Content marketing helps with:
- More sales
- Cost savings
- Better customer loyalty
#5. Social media marketingUsing the immense power of content along with social media marketing can help you take your customer base to an all-new high. Once you know what your target audience wants, you could go for social media optimization (SMO) that acts like a strategy to pull new visitors to a website. For this you need to add social media links to content, such as RSS feeds and share buttons or promote various activities through social media by updating statuses or tweets, or blog posts. Also keep in mind that a highly-focused social media and content marketing strategy high in quality has a better chance for success than an all encompassing strategy that wants to be all things to all people. Publish unique and exceptional quality content and you will see your followers share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
#.6 Pay Per Click AdvertisingOne of the quickest ways to get more visitors as well as potential customers to your website is pay-per-click (PPC) advertising. With tools such as Google AdWords, Yahoo Search Marketing and others, business owners can display ads in the sponsored results section of search results pages. They are required to pay a fee each time someone clicks through from the ad to their site. But PPC needs to be executed correctly if you’re gunning for a large number of customers.
#7. Relationship marketingThis is an important factor of effective customer relationship management (CRM), which aims at fostering long-term customer engagement. Businesses encourage customer loyalty instead of plain customer procurement. This strategy also effectively builds a foundation of reciprocal trust so customers can feel a personal connection to the company brand. Unlike perishable media like print, radio and TV, relationship marketing has the ability to live on in the lives of consumers for decades. Moving on from the basics of digital marketing. let’s look at the main advantages of adopting digital marketing:
- Cost-effective: It’s easy on the pocket. And much more cost-effective than traditional marketing approaches, such as print or TV ads. A large percentage of small business owners have admitted to saving money with digital marketing, compared to traditional marketing. If undertaken well and executed with honesty, digital marketing can improve ROI by a whopping percentage and can even amplify revenue growth as well.
- Buyer-centric: This one’s aimed at particular audiences. Not broadly defined people like traditional marketing approaches work. with a targeted approach, digital marketing enables experiences that customers want to remember.