BlogDigital Marketing / Inbound Marketing

Looking For a Full-Service Digital Marketing Agency? Here’s What You Need to Know.

By Shashank kaushik
November 22, 2017

Every so often, we’ve heard of organizations looking at their digital marketing strategy just like they would react to a sudden pang of hunger – get something from the vending machine till you’re hungry again! This disjointed approach to digital marketing eventually leads to fragmented and inconsistent messaging, the branding looks fractured and the signals confused and mixed. Opportunities are lost on the way and there is an inherent damage to your business because of a scattered marketing plan. So, why don’t you ignore the marketing world’s vending machines and look at a long-term strategy for a change? A full-service digital marketing agency can manage all the digital marketing, website development, content creation, and advertising aspects of your business. This would entail branding, strategic planning, content creation, video production, web development, inbound marketing services, app development, and a whole lot more. Here are some solid reasons why a full-service marketing agency can keep you satiated for a long time.

1. Do you have the expertise to do it all?

Do you consider yourself to be the jack of all trades? If not, then it would make perfect sense for you to go for an effective inbound marketing company. Inbound marketing campaigns are not really child’s play. They require a lot of information about a lot of topics such as SEO, social media, content marketing, paid media and branding, amongst others. So rather than going for piecemeal solutions, it would do you good if you decided to go for specialists who know what is required and do it the way it is supposed to be done.

2. Public relations just look easy; they are actually way more than that

Do you have it in you to build and sustain relationships? You may have been misled to think that public relations are a cakewalk with a few phone calls to make and a few emails to be dropped off and on. Well, let us tell you that it is a little more than that – it is all about taking care of relationships in your community, along with various media channels. You need to realize that public relations do not exist in isolation. It works in tandem with a lot of other channels including social media efforts. These channels help deliver and reinforce the message you want to communicate.

3. Social media is going to be around

It was considered a passing fad once upon a time, but – like it or not – social media is here to stay. What was once not even thought of as a viable tool to boost sales and leads is now taking center stage. Social media now does everything, from building brand awareness to generating new leads and influencing sales. It helps you reach your target group with a focused approach. LinkedIn and Twitter have proven to be highly effective for B2B companies. So if you’re still living under a rock, please remember that your customers are not.

4. The capacity to keep it local or take it across the globe

Working with an agile full-service digital marketing agency allows you to emphasize and focus on your local audience. This also helps with garnering a sizeable following where it actually makes the most difference – at home. Starting at the local level and then slowly building it up, helps you understand the consumer better. The significance of marketing services like listings, citations, SEO, and Google AdWords is huge. These services not only help in reaching a local audience but also gives way to reach a larger base.

5. You can measure exactly how you’re faring

Inbound marketing strategies tackle a lot of things at any given time. But, the best part is that all of it is measurable and progress can be determined in real time. Key performance indicators can be worked out along with the ROI.

6. Are you sure you will be consistent all the time?

When you’re handling a lot of other initiatives for your company and dousing fires as well, maintaining an in-house marketing department might not really be up your alley. But by availing the services of a third-party digital marketing agency, they can dedicatedly and wholly focus on your campaigns day after day.

7. Digital marketing should be integral to your marketing plan

Your pay-per-click ad campaigns, SEO strategies and the content you come up with needs to be an integral part of your marketing plan. Digital tactics should be employed along with other forms such as traditional advertising. It cannot be considered as a strategy in a silo. A full-service marketing agency has the wherewithal to seamlessly integrate the old and new together and does so beautifully.

8. A video strategy will definitely add to your prowess

Some time back, it was predicted that almost 69% of online traffic would be video-based. Consumers are wolfing down huge quantities of videos. So, if your marketing strategy is devoid of an interesting video showcasing your brand in a unique manner, you might lose out to the zillions of videos that are already present out there.

9. It can provide an all-new perspective

Getting someone on board who’s not part of your organization or as close to your brand can help provide you with some invaluable and unbiased feedback. Full-service digital marketing agencies can create novel ideas based on their experiences with the consumer, and not the employee.

10. Systems and software come with the agency

You don’t have to bother with the cost-prohibitive marketing tools for analytics, automation, and other management systems. Digital marketing agencies have all of those in place already and use it optimally to give you the results that are well worth it.

11. Full-service agencies are quite cost-effective

Imagine paying a hefty sum to a freelancer. Now, imagine paying that same sum to get access to an entire team of professionals who give you an amazing ROI. Full-service digital agencies are extremely cost-effective and give the entire gamut of services.

12. Radio and TV are not obsolete yet

TV and radio are still around and provide a viable option to marketers as well. So, you should think about how to use these traditional media outlets in an organized fashion, not a haphazard manner. A strong background and knowledge of radio and TV demographics is required, along with knowing what the viewing and listening patterns are as well. Digital agencies master this art and also interact with media companies who deal with TV and radio.

13. It’s up to speed and also totally scalable

Without having to go through the various bends of the learning curve, you can take advantage of the agency’s personnel to easily increase your content marketing or social media posts. This can be achieved without adding anything substantial to your own team. Not just that – the digital agency’s resources can manage to get a campaign running within minutes, once you finalize your strategy.

14. Put your labor to other aspects of work

When you have someone else doing all the work for you, it becomes easier to keep your in-house personnel focused on other initiatives like customer service, sales, product development, and enhancement. So, basically, we need to address the complex system of marketing with a full-service marketing agency that takes care of everything from A to Z like social media, strategic SEO, interactive web design, email workflows, content marketing, explainer videos, and other inbound marketing services.