5 Things You Must Do Before Attending an Event


5 Things You Must Do Before Attending an Event

With the markets expanding, competition has accentuated for industry players across every sector. From one-sided communication, it has now come to an interactive model between the owners and consumers across multiple platforms. Corporates are massively investing on two pillars – Customer attention and retention in their minds. Higher the visibility, greater are the chances to

5 Things to Keep in Mind while Writing an Effective Digital PR


5 Things to Keep in Mind while Writing an Effective Digital PR

With an ever increasing focus on content creation and hence marketing that content effectively, a large focus is on the distribution channels and effectively disseminating that content to the people who can not just consume it but also effectively pass it on forward for the layman to consume the content and hence influence his actions. PR

How are bloggers and influencers being leveraged by brands? – #EYIndiaDigital Trend Study


How are bloggers and influencers being leveraged by brands? – #EYIndiaDigital Trend Study

A few days ago, I was interviewed for the Ernst & Young (EY) Social Media Marketing India Trend Study. The report is very insightful if you are looking to explore questions like: “What are the key challenges that digital marketers are facing?” or “How do companies evaluate, strategize & invest in social”. Some of my

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