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Guide to #INBOUND â€˜18: For First Time Attendees

By Ritesh Singh
September 11, 2017

So it's that time of the year again, when the stage is set for the grandest celebration of the inbound movement that is INBOUND, organized by HubSpot. This event is one of its kind, since it aims to celebrate the humane side of business, and witnesses the gathering of marketing and sales professionals from every industry imaginable in every corner of the world. The highlights of this event are that attendees can get useful insights and learn valuable hands-on lessons beyond their regular inbound strategies through keynote sessions, breakout sessions, and tons of networking opportunities. Social media has started to get flooded with various posts related to the event, and a strong buzz is created around it. You may have decided to attend the event for the first time and have an agenda ready for it, but there are still a few pointers which you need to keep in mind before attending the event.

Schedule a time to meet with #ARM Worldwide at INBOUND 2018

Here are a few useful tips which you can use if you are a first-time attendee of the event, which will be helpful if you wish to make the most out of your experience:

#1. Plan Your Schedule in Advance But Expect to Change It

INBOUND has a lot of sessions in store for its attendees, such as keynote sessions, breakout sessions, spotlight sessions and so on by a number of eminent speakers from different disciplines. You cannot attend the sessions of all the speakers since you would have a tight schedule. Hence, it is very important for you to have your agenda in place beforehand for the event. Make sure to identify the goals you need to achieve, and choose the sessions of the speakers who can give you actionable insights to achieve these targets and scale up your business. Since the schedule for the sessions is going to remain very tight and exhausting, it is possible that you may miss out on some of your planned sessions, or attend those which you didn’t plan for in the first place. Hence, you should be mentally prepared for any last-minute changes in your agenda.

#2. Attend Club INBOUND and Make Most Out of The Networking Sessions

INBOUND witnessed around 19,000+ attendees in the previous year, and the number is only going to increase this year. It provides one of the finest platforms for corporate professionals from every discipline to develop all the connections that they need to grow and nurture their business. As much as the event is about hard work and taking back valuable insights, it is also about partying and having fun. Club INBOUND organizes a lot of events such as Happy Hours, INBOUND Rocks and various parties throughout the Seaport which let the attendees lounge and refuel, apart from providing them with tons of networking.

#3. Strategize Your Work For Your Time Away

During the time away from your office, you should proactively plan your work in this absence and form a basic layout of how your projects, responsibilities or quotas will be managed in your office. This will help you take your mind away from your work and direct your focus on making the maximum utilization out of these sessions and take as many notes as possible. Doing so will give you a clear headspace about what your goals are, and what actionable tactics you can use to implement them.

#4. Be More “Present” at the Moment, and Less Active on Social Media

INBOUND is one of the largest conferences for marketing and sales professionals, which has seen many eminent personalities from diverse fields in the past, and this time is no exception to this unspoken rule. So, there will be a lot of sessions from where you can gain knowledge and take inspiration from. Hence, you should make the most out of this opportunity and take as many notes as possible so that you can have some form of an actionable strategy which you can apply straight away to implement your goals. You should always focus on taking notes and growing your network connections, rather than being active on social media and posting bite-sized updates about the event all the time. AND LAST….BUT NOT THE LEAST

#5. Stay Hydrated and Active, and Be Ready For All the Action

INBOUND ‘18 would no doubt be a hectic event, with so many activities and events lined up in a jam-packed schedule of two days. There would be many keynote speakers, over 250 breakout sessions, spotlight sessions, and many networking and socializing events at Club INBOUND. With such a tight schedule and so much to do as well, attendees get exhausted and miss out on many crucial aspects of the event. Hence, a great tip for first-time attendees would be always to be active, keep themselves hydrated, and take sufficient rest so that they can gain maximum knowledge and make the most out of the event. By following these tips, you can make the most out of your first-time visit to the event and gain the maximum insight to think differently from your regular inbound routine.

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