What is Inbound Marketing Web Design & Why Your Business Needs it
Soon after Hubspot coined the term inbound marketing, it has gained immense popularity and has become an effective way to increase the customer base. It is an innovative way to go about bringing in leads in any business. The primary purpose of inbound marketing website is to nurture its leads, and the business should understand its value by providing them with the content that their potential customers are hunting on the web.
Technology has changed the way we market and promote our products and services. Websites have become an important marketing model to maintain a digital presence on the web for any business. An active website helps the marketers for generating the leads.It is a form of marketing which empowers potential customers by creating content that people prefer to utilise.
Inbound Marketing Web Design uses the strategies in a way such that a company is visible to its customers. Whether you’re focusing on how to promote or boost your content, Inbound Marketing Web Design does it all. The quality content is produced to attract people towards the product and the company through its website.
The three most important pillars of Inbound Marketing while making an impactful web design are:
#1. Content marketing
Content Marketing is used massively in the industry to engage the larger audience. The digital media has widened the scope of it, and even the range of users has also increased. The audience has become very interactive, but the readers want the fresh and accurate information. Content Marketing is not limited to blogging but various other creative means. Videos and Images have played a great role in generating traffic as they are interesting and appealing to the viewers.
#2. Search Engine Optimisation
It is an organic process to of getting traffic from the results on search engine. Though SEO and Content Marketing are two different approaches, but they work together. SEO creates the demand of keywords and content marketing fulfils that demand by using those keywords by using them in their content.
#3. Social media marketing
It is an important pillar which has taken its fair share of hits, but it remains one of the effective strategies for generating new visibility. Throw your content into syndication and the followers will have more reasons to stick around. Social media can generate a steady traffic to your site and build your brand credibility.
How can businesses leverage Inbound Marketing Web Design?
For any business, it is essential to maintain a digital web presence to compete in the market. Where inbound marketing focuses on qualitative content marketing, the website design focuses on how this content can be placed to attract the customers.
Inbound marketing targets on its three main pillars i.e. SEO, Content Marketing and Social Media Marketing. The content that they manufacture is of high-quality and customer-centric. Inbound Marketing Web Design converts their potential customers into leads through content management. With the amplification of correct SEO word and their content, it helps to boost the website link on the top of search engine pages which helps the website to get found. The more content any website contains, the more your website will rank on the top of search engine pages. Not just that, the content needs to be upgraded from time to time as per the changing trends as it would help to generate more traffic on the website.
A confused web design could confuse the readers, and hence it will make them shift to your competitive web page. Therefore, the structure of the content placement on the website should be focused, making the readers easy to understand the message that your site wants to distribute.
While creating a website, additional features like testimonials, informative videos can be attached to the blogs which will help the readers for the better understanding of the content.
To boost the traffic through inbound marketing web design, it is essential to understand the insights of your customers.
The content should have an ample variety for every individual that visits that website, not just the customers so that the new visitors can generate interest and could convert into potential customers in future.
When your website offers multiple varieties of content to the readers, it leads to the trio-of-offers which include awareness, consideration stage and decision-making.
Awareness: In this juncture, you offer the content to your potential customers through various tactics like blogging, testimonials, videos, imagery, infographics and more. This provides a variety of information to the viewer which creates interest to your website.
Consideration stage: After obtaining content from your site, you can offer newsletters, aware them about the webinars on your site, ebooks and more. The potential customer at this stage compares your website with other competitive internet sites, but your site can connect to your potential buyers by providing them high-quality user-centric content.
Decision-Making: This is the conversion level of the potential customer into a qualitative lead which the customer makes the decision after the best-provided offer to them.
#3. Problem-solving website
The most common mistake that the traditional site does while creating the content is they overload the website content with their product, their services, their experiences and their progress in the industry.
The individuals look for a solution when they use the search engine. The content they need is not something significant to a particular business’s experience, but a general overview of the topic, the customers are searching. It gives them up-to-date information from your website, which could help to generate interest in more issues related to it.
The website design should symbolise the fact that the content is equipped with to help the readers and solve their problems and guidance. This pattern will assist the prospect to feel safe enough to make a purchase decision.
If we take competitive mapping of other progressive web pages, they are providing more personalised content to their users. This attracts the customers as they accurately provided with the content according to the taste of their visitors. As marketers, your website needs to provide a similar experience. One way to do it is to use inbound marketing tools to deliver content in context.
You can use tools Hubspot which will incorporate the content in CTAs, landing page and headlines according to the search history of the users to personalise their web content which your website would provide them. Personalisation will result in a long-term relationship between the customers and your website as they will seek for more content on your website according to their interest and your website will be the best platform for them.
#5. Site Speed
Nothing is frustrating for the users more than slow-loading web pages than anything. It has become such a vital part of any website that the search engines rank the website link according to the loading speed of the site. This could lead to slow SEO results too. A full range of development and design techniques and its best practices are required to optimise speed for any website to generate a lead.
#6. White Space
Whitespace is also known as negative space. It is one of those things while designing a website which can make a significant impact. You can insert essential content, videos or pictures on your site to make it look more appealing for the users instead of cluttering it with overloaded content.
Where traditional marketing is a one-way conversation, and the marketers are looking for the potential customers, inbound marketing is an ongoing dialogue to communicate with your clients on your website. It is a smarter approach to reach your target audience where instead of outbound marketing methods of purchasing ads, buying email list or hunting down the leads, the inbound website focuses on creating the quality content. By publishing the useful and accurate content and optimising it according to your target persona, the potential customer reaches automatically to the website. So, therefore, the output of that content becomes educational and relevant instead of being interruptive.