E-commerce MarketingTechnology

Reshaping the E-commerce Experience through Technology

By Shrishti Jain
June 3, 2022

E-commerce technology has a number of perks when it comes to building a strong business ecosystem. As we look into the future, modern brands anticipate redirecting the overall customer experience from leading markets and industries. To keep ahead of the curve, businesses need to catch up with cutting-edge E-commerce technology trends. E-commerce businesses are constantly expanding their online presence and offering more sophisticated ways to interact with their customers. These advancements have resulted in an engaging, thriving, and sophisticated E-commerce market. However, this is only the tip of the iceberg that will further require robust technology mettle. Let's have a look at the immensity of E-commerce solutions that technology will fuel and bring to fruition in 2022 and beyond:

Growing Tech in E-commerce

The emerging popularity of digital branding is directly related to the evolution of new E-commerce technologies, which have made online shopping more simple and convenient than ever. Social Commerce opens up new company prospects such as brand promotion, customer service, and motivating customers to shop. Recently, Livestream commerce is becoming popular, and businesses are investing in it in a variety of ways to increase customer interest and urgency by using limited-time deals. Another contemporary trend that is transforming E-commerce technology is BOPIS (buy online, pick up in-store). This type of transaction entails purchasing or retaining a product online and picking it up at a store or from a pickup site.

Redefining Customer Experience

The combination of every touchpoint, engagement, thought, or sensation that occurs or is shared between the customer and your business sums up the ultimate E-commerce customer experience. AI is used to mimic human-to-human interaction and offers round-the-clock assistance to consumers. They can now obtain product ratings, check product availability, place orders, and calculate prices. Conversions can be considerably evolved with omnichannel marketing. Businesses can use AR and VR technologies to create innovative marketing campaigns while also generating brand awareness and enhancing brand positioning. With the improved technology, conducting audits of UI/UX services helps to understand the customer's perspective, further leading the brands to serve better according to the needs of the customers.

D2C and Personalisation

Personalised solutions for E-commerce boost sales, consumer engagement, and loyalty. 45% of customers believe they are more likely to shop on an E-commerce site that allows them to customise their experience. Adopting a targeted approach to selling a product that is tailored to users’ behaviours and preferences will undoubtedly appeal to them and ultimately improve sales. Customisable landing pages, targeted adverts, and curated email messages enable users to find relevant material that fits their requirements, thus, helping businesses build long-term relationships with customers. D2C comes with enormous advantages – from mutual price benefits to the ability to collect first-hand customer information for future products/ services. Also, restructuring operations and delivery systems will be key to staying in business.

Making Selling as Easy as Buying

The traditional focus in the E-commerce industry has always been on the buying experience from the buyer's perspective. In addition to facilitating seamless buying, technology is also assisting sellers. Remote management of sustainable E-commerce platforms is now possible due to easy access to real-time communication, information transfer, logistical processing, and online networking. Sellers no longer need to micromanage every part of E-commerce, nor do they need massive startup bucks as technology plays its part in maintaining records and managing things at the ground level. Conversational marketing, a novel concept, has enabled two-way communication, opening new opportunities for E-commerce success. Merchants can foresee customers’ wants and optimise sales by employing technology and machine intelligence in E-commerce.

E-commerce 2.0

For several enterprises of varying sizes, E-commerce and digitisation have been the game changers in reaching different kinds of populations. It is not only simple and easy to use, but it also helps with a variety of functions, making E-commerce available to people all across the country. It will only be a fraction of time before the industry develops in unimaginable ways. The communication between businesses and their customers is improved via technological advancements, and therefore, merchants are embracing the latest technologies at a faster rate to survive, provide optimum customer experience, and make their voices heard in this competitive field. The suitable technology for E-commerce and retail solutions providers, on the other hand, is critical for assuring efficient, cost-effective, and tailored retail technology solutions for both online and offline retail. Modern technologies such as AR, big data, VR, enterprise resource planning (ERP), AI, and others enable E-commerce enterprises to develop and thrive.