Search engine optimization trends are an important part of any business. They can help you rank higher in the search engines and get more traffic to your website. They are the key to the success of your strategy and will become even more important in 2022. Hence, it is imperative to stay on top of the SEO game if you want your company and business to grow.
The latest SEO trends that will dominate the SEO landscape in 2022 are likely to be quite different from those that have come to define it over the past few years. So let us begin our road to mapping the top search engine optimization trends.
User Intent Goes Deeper
Satisfying search intent is a primary goal for Google, making it a major goal for SEOs. To increase ranking on SERPs, create content that best answers queries entered by users. Today, 47% of customers expect a page to load in less than 2 seconds. If your site takes longer, you risk losing critical traffic. It’s time to decrease your load time now. If we are speaking of the load time, it is crucial that your customers receive the content they want to see. Focusing on solutions that match people’s needs will bring in more organic traffic. This will ensure they stay longer on your website and help build trust with your target audience.
Furthermore, businesses will need to implement responsive design throughout their sites to help content cater to their audience.
Semantic SEO Increasing Relevance
Google no longer just looks at strings of words. Instead, it is about analysing the context of the query and working on the user’s search intent. Moreover, the semantic search focuses on determining the context & intent of search queries. It is critical as it prioritises delivering the best UX for your audience. Research shows that using voice commands on devices is ‘frequent’ or ‘very frequent’ among 33% of high-income households, giving rise to semantic search.
With semantic SEO, SERPs are filled with high-quality content that accurately answers the original query & organically captures what people are searching for.
The Popularity of Voice Search
Thanks to innovations like Google Assistant, Apple’s Siri & Amazon’s Alexa, voice search, without a doubt, is going to change the way the world interacts with search engines. The percentage of households owning a smart speaker by 2022 is estimated to be 55%.
The impressive accuracy of voice search has led to a spike in google seo trends. It not only helps improve ranking on SERPs but also improves UX. With ongoing developments in AI, these will now be more refined as agents of voice search. The solution to the query obtained via voice search is much quicker, naturally reducing bounce rates & retaining the potential consumer for longer.
Growing Importance of E-A-T
Google indicates content quality is important in determining the SERPs rankings. You must understand that “quality content” consists of 3 factors: Expertise, Authoritativeness, and Trustworthiness.
It means having a high level of knowledge in a particular field. Google will look for content created by a subject matter expert.
The goal is to demonstrate that your website is an authority in your field. The number of backlinks you have from relevant, authoritative sites contributes to your website’s authority.
Your website’s trustworthiness is shown by having a safe domain that protects users’ confidential information and by receiving strong customer feedback.
AI for Greater Impact
AI is changing the way people interact with online content. Thanks to this intelligent algorithm show the things that we like the most and facilitate our searches on the network.
30% of AI adopters cited a 6-10% increase in revenue after implementing the technology. AI impacts SEO by automating the process of managing and optimising digital marketing activities.
The ability to quickly take action with AI-assisted content creation and optimisation means that you will meet the clients’ goals and improve inefficiency.
AI is a core component of major search engine algorithms, including Google’s Rankbrain and BERT. Complex disciplines of AI & SEO boost website rankings to another level!
As we are ending the first month of the new year, it is important that you start forumating the whole year. These 5 Google SEO trends are a good place to start and thrive but it all really boils down to what every SEO expert must already know: engaging content that is informative as well and offers value to your customers. These latest SEO trends are the most popular and easiest ways to rank higher in the SERPs, gain organic traffic, and increase your target audience base.
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