Content and Creative Chemistry
Understand the change in consumer behaviour & build engaging content to create a community of like-minded people.
Creators, culture & content
- Talk about what matters to the consumers through relevant content.
- Stand up for a cause that’s integral to the brand’s purpose.
- Build on ideas that energize social communities & bring people together.
- Add an element of surprise while integrating product features.
- Build a consistent visual language with colour & typography.
- Consider branded content creators & strategize for remote production.
- Use formats such as thumb stopper videos, Instagram stories, Facebook playable ads & branded content ads to captivate consumers attention.
- Utilize playable ads for leaning into the mobile gaming behavior.
- Instagram feed ads can appear as native content which is highly effective in driving new users into the funnel & encourages engagement.
- A long term perspective about content will help maximize the budgets.
Feel it, Reel it
Navigating through Instagram Reels.
- The feature follows a 15-second video format with its own set of creative editing tools like a countdown timer, speed adjustment & more.
- Reels, unlike stories can be shared in the explore section & viewed by everyone on the platform.
- Multiple Reels can also be recorded at once & different effects can be added to each clip.
- Reels also provide various AR effects to help users add a unique touch to their videos.
Common guiding principles
- Be true to the brand platform.
- Engage with relevant consumers.
- Learn how to leverage the data, device and the digital platforms.