The advertising industry has been shifting towards a more data-centric approach for years now. It is entering a new era. Online advertising is on the rise, attracting more and more advertising budgets. Data is the new gold standard for advertising and, alongside ad tech, is a game changer in process and targeting. Older advertisers are losing importance, while new forces are emerging. This transition is structural and is expected to continue. With emerging internet technologies, there has been more precision in data gathering, sorting, and utilization. This year might bring us surprises in the advertising industry to help us create our marketing strategy better.
ARM Worldwide