We are already half way through July and the tectonic shift in advertising continues. From change of plans to revenue reports, we are eying at surprising results from top digital advertising platforms for the second quarter of 2015.
Let’s take a look at this week in digital to explore further.
Always #LikeAGirl Tops All Viral Charts of Brand Videos
#LikeAGirl campaign has set an anthem for the empowerment of a girl with almost 80 millions views worldwide since its kick-start in June last year.
A video made on Do we limit girls, has stood as a challenging notions for young women face. The new instalment, “Unstoppable” from Leo Burnett, recently presented it in order to visually represent the limitations each woman is undergoing. It ask girls to write down their struggles on white boxes and choose them to do whatever they want with either boxes or with captions.
This step has been taken forward to change the perception and mindset about the phrase ‘like a girl’ and make it more confident quote for girls. Infact, The video to a certain extent has managed to change the mindset, according to a study.
YouTube’s Revenue Growth Adds It Up For Google in Q2
Google Q2 earnings jumped better than never before when YouTube increased 60% reach. Google said that YouTube delivered extensive growth in global user engagement and in revenues too.
Comparing the list, Google reports $17.3 billion in last quarter with a $3.9 billion profit, leading to a $60-plus after-hours jump in the company’s stock price, which stood at $642 at press time. The reason behind this revenue increase is the company’s search, display, video and programmatic advertising.
The time people spent on YouTube has rapidly seen a growth on mobile as well. Mobile device averages YouTube viewing session to be more than 40 minutes up more than 50% year-over-year. Google users conducted more searches on mobile than on traditional desktop computers in 10 countries including the United States and Japan.
Google Adds A Buy Button for the Mobile Commerce Push on Search Ads
Google takes smart phones users from search to sale to let consumers purchase products by clicking through advertisements. The internet-search company’s service, seek to expand options for mobile retail sales in this digital and more mobile friendly world.
Raised competition with online shopping portals like Amazon and Flipkart, to take users away from web to mobile, Google has also put his best foot forward to take a change. It is investing in ways to attract shoppers and retailers to its mobile services as consumers increasingly use smart phones as they consider purchases. With the upcoming of spring this news had been anticipated.
With Buy Now options in Search Ads, Google is trying its best to expand information on product ratings in ads and giving users more data on local inventory, as well. The effort to alert smart phone users to information related to sales and loyalty programs at nearby stores was also announced.