Digital Marketing Insights | #ARM Worldwide Blog

INBOUND 2018: 4 Eye-Opening Marketing Insights


INBOUND 2018: 4 Eye-Opening Marketing Insights

The 4-day INBOUND 2018 came to a close on September 7th, with a whole host of informative and productive sessions that provided attendees with excellent insights into the world of marketing and how it’s evolving with the changing times. With around 21,000 people attending this landmark marketing event, these professionals were witness to some of

Why Re-Skilling is the Most Important Ingredient to Create the Workforce of the Future


Why Re-Skilling is the Most Important Ingredient to Create the Workforce of the Future

  Companies constantly need to update skilling programs for their employess to remain relevant and cutting edge.The Indian start-ups space is evolving exponentially. The growth has been largely contributed by newly arrived technology cycle which has brought new requirements and hence rapidly changes the existing skills in the labor market. A specialized or diverse skill

State Of Inbound Marketing – 2018


State Of Inbound Marketing – 2018

‘Your customer journey is your content journey’ –  is rightly said and the closest we can come to defining Inbound Marketing. Providing a bespoke customer experience that underscores creating personalized content has never been more important than now. Given the competitive digital leading world and the mechanics of how customers/ buyers respond to your content

What marketers can learn from Simona Halep’s success story


What marketers can learn from Simona Halep’s success story

Recently, the world of professional tennis witnessed the crowning of a new French Open champion, Simona Halep. By doing so, she also achieved her first Grand Slam title – a feat that had eluded her for what felt like ages. However, no matter how many obstacles Halep encountered in her journey, she always managed to

Why Brands Use Social Commerce?


What is social commerce and why are brands using it? Social commerce is when brands use different social media platforms to create a customized experience for their brand followers and a more specific in-app shopping experience. More simply, it brings online shopping to social media platforms. Happy customers love to share what they’ve purchased or

Five Movies to Inspire Millennial Marketers


Five Movies to Inspire Millennial Marketers

The Millennial generation, born between the year 1980 and 2000, includes people who are considered to be open-minded, self-expressive, liberal and confident. Often called the Generation Y, millennials are passionate about their work and are forming the most substantial portion of the workforce. They are great multi-taskers and are easily inspired too. But, what keeps

Email Marketing Trends 2018


Email Marketing Trends 2018

Email marketing has been the age-old strategy of marketers to reach their target audience on a one-to-one basis. As a part of their digital marketing efforts, marketers use multiple strategies like SEO, social media, inbound marketing, content marketing among many others. While emails have been the go-to strategy for every marketer to reach customers in

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