Businesses must maintain their applications updated with the newest technological breakthroughs in order to make them more engaging and consumable. Staying relevant and updated on the latest trends is essential for survival. Businesses need to pick a UI/UX strategy that resonates with their brand, is user-friendly and intuitive. The design trends are developed based on

Whether an industry giant or a newbie, every brand has one target to success – to let the whole world know about their brand. Adding to this are the massive cultural shifts society has been experiencing over the last couple of years, from social justice movements to the pandemic, to the rising climate crisis, which

Paid Media has become one of the most important marketing aspects to reach the right audience at the right time with the right content. As everyone wants the best ROI from their ad spend, optimisation tools will only get more and more advanced.  With paid media offering instant traffic and results compared to other forms

If your business aims to remain competitive in today’s jam-packed online landscape, you must adapt to the latest trends and innovations. There’s just no way around it. However, it’s quite a tough job to study and forecast marketing trends.  Sounds heavy but don’t worry, we’ve got you covered! For the next two months, we’ll uncover

Social Media platforms provide you access to people that matter the most for your business. Getting your employees involved in social media marketing is a strategy that is increasingly growing and equally rewarding. Ergo, it makes sense for a company to invest in an employee advocacy program that leverages employees’ personal networks to engage their

International SEO can be an excellent way to expand and grow your business because it could very well be in your competitors’ blind spot. By optimizing your website for International traffic, you can quickly grow market share by converging on markets on which the existing players in the SEO tool space aren’t focusing. In addition,

YouTube is one of the most popular and the biggest social networks in the world. YouTube is where your audience is. It has over two billion active users worldwide. In addition, the platform is so far-reaching that it can be accessed in 76 diverse languages. This, of course, means huge reach and immense possibilities for

Customer expectations are unquestionably undergoing a major transformation. So how can businesses meet these expectations and ensure every customer interaction is smooth?  One unique way to optimise and understand these customer experiences is a process called customer journey mapping. It is a process that translates into faster sales cycles and more satisfied, loyal customers who

A superior user experience is everything when it comes to administering a website. On the one hand, the user expectations are immense; the site should provide information, media, and engagement. On the other hand, the Internet is growing, making it harder and competitive to provide a tremendously user-friendly website. Given the upcoming advancements focussed on

Through the advancement and adoption of technology, we can now access a plethora of products and services at the click of a button, from anywhere around the world, at any time of the day. It’s now entirely achievable for businesses to sell products and services natively within social media sites. With the arrival of game-changing

Social media has stirred a great change in how people consume information. Today, content consumption across digital media has become an infinite scrolling habit. To break away and grab attention, content which acts as thumb-stoppers is the priority. But how do these marketers do it? Short-form video content is the new age attention-grabbing form of

Revenue flows linearly from marketing to sales in a traditional business model. However, with a subscription model, E-Commerce marketers gain the opportunity to lock the customers in for the long haul, ensuring a steady, recurring revenue stream. Subscription marketing brings exceptional perks, and offering it to your customers can enhance their UX, help diversify your

A well-designed buyer persona unveils valuable insight into how buyers make purchase decisions. In addition, it encourages a decision-maker in refining ad campaigns, content creation, efficient and aligned product development, along with marketing problem-solving. Thus, your personas are a foundational, strategic tool in making decisions, generously affecting your business growth and bottom line. Here’s how