Digital Marketing Insights | #ARM Worldwide Blog

#INBOUND’17 : What Inbound Marketers Can Learn From Michelle Obama


#INBOUND’17 : What Inbound Marketers Can Learn From Michelle Obama

Michelle Obama has carved a niche for herself beyond just being President Barack Obama’s wife. Her charming personality, calm demeanour, rejection of sexism and zest for spreading awareness for social and health issues makes her an inspiration for millions of people – especially the youth – worldwide. Her dedication and perseverance towards her causes have

Boost student recruitment with Marketing Automation


Boost student recruitment with Marketing Automation

Automation is a process that pretty much took the marketing world by storm. Though there were enough changes taking place in the marketing segment, no one expected that automation would be something that had the potential to completely change the status-quo. But now, if you happen to ask the marketers of today about this, the

7 SEO Growth Hacking Techniques to Scale Your Business


7 SEO Growth Hacking Techniques to Scale Your Business

In today’s competitive market, it is very important for any performance marketer to have a site that can attract a considerable amount of qualified traffic. Online business efforts have been contributing to a large chunk of revenue for businesses lately. Many businesses rely on online marketing to cater to the buyers of niche products, and

Digital Trends to Make the Most of December’s Festive Season


Digital Trends to Make the Most of December’s Festive Season

As we approach another festive season, it would be safe to say that the constant curiosity of deal-hungry consumers will hallmark the success of digital campaigns and efforts of brands. So, how should digital marketers do to break through the clutter and catch the attention of the curious lot? We’ll tell you how – a

CMO’S Guide to HubSpot for Business Success


CMO’S Guide to HubSpot for Business Success

The playbook of yore is no longer in use, since the control’s moved to the consumers and CMOs have structured their marketing organizations like never before. With technology enabling more and more  innovations in the field of marketing – especially the digital kind – CMOs have had to reinvent their thinking and redo their processes

3 Technologies That Are Making Marketing More Humane


3 Technologies That Are Making Marketing More Humane

Over the past few years, technology has hugely impacted how businesses interact with consumers. Ever since the advent of online marketing, there has been a constant endeavour to give it a more humane approach. For instance, by adopting traditional marketing methods like advertising in newspapers, marketers just shout out their message to their users, and

This Week in Digital


This Week in Digital

Another week has passed, and true to form there are a number of developments in the digital world that you absolutely should know about. Easyday launching tech-driven “Retail 3.0” stores Future Group is teaming up with Google India to open a chain of member-only, tech-driven stores under the Easyday name, called Retail 3.0. Kishore Biyani,

3 Reasons Education Sector Should Invest in Inbound Marketing


3 Reasons Education Sector Should Invest in Inbound Marketing

The digital landscape is constantly on the rise and is evolving at a pace that’s honestly hard to process. Evolving technology and the ease that these digital platforms are providing to consumers is what’s changing the status-quo of every industry, regardless of their domain. From consumer electronics to education, and from technology giants to food

Looking For a Full-Service Digital Marketing Agency? Here’s What You Need to Know.


Looking For a Full-Service Digital Marketing Agency? Here’s What You Need to Know.

Every so often, we’ve heard of organizations looking at their digital marketing strategy just like they would react to a sudden pang of hunger – get something from the vending machine till you’re hungry again! This disjointed approach to digital marketing eventually leads to fragmented and inconsistent messaging, the branding looks fractured and the signals

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