Digital Marketing Insights | #ARM Worldwide Blog

Rewire Customer Interaction With Chatbots


Rewire Customer Interaction With Chatbots

Customer interaction and communication are quintessential elements of marketing activities, especially on digital platforms. In the current scenario we find ourselves in, physical interaction and engagement between brands and users are at an all-time low. This makes it more important for brands to connect with them via various digital mediums and also encourage healthy two-way

Advertising Code & Guidance


Advertising Code & Guidance

As per a few recently released advertising guidelines, non-legible disclaimers, and information in ads will be viewed as false advertising. The owners of such ads can be penalized or imprisoned as per the procedures put in place by the consumer affairs ministry. These ads will also be put out in the public domain to be

Post-COVID consumer behaviour & marketing response


Post-COVID consumer behaviour & marketing response

India is currently battling a pandemic as, what some might call, the epicentre of the outbreak. However, this period also marks the beginning of the post-COVID or what has come to be known as the new normal. It has been established time and again that the new normal will witness a massive change in the

Keeping up the MEME-entum


Keeping up the MEME-entum

The last decade has witnessed a significant shift when it comes to brands’ social media presence. Now, brands no longer wish to present themselves as polished and formal on social media and are striving to attain a more human-like and personalised image. The objective now is to boost following by leveraging relatable and entertaining content

Trends Shaping Influencer Marketing


Trends Shaping Influencer Marketing

A $2 Billion industry, influencer marketing has undoubtedly changed the social media game for brands.  With the influencer landscape estimated to grow to a whopping $5-10 billion industry by the coming year, it’s undoubtedly a marketing force that isn’t expected to go anywhere. This growth is not at all shocking, considering the valuable benefits brands

Digital Automation for SMEs


Digital Automation for SMEs

In the coming months, businesses are going to see an increased dependency on their digital strategy to make it through to the post-COVID era. The unprecedented decline of live events and conferences, and other related channels, along with enhanced barriers of face-to-face business, pose an enormous challenge that can only be resolved with the help

The future of marketing is the emotion


ad:tech 2019 started on a high note with a spirited session from David Freeman, the Executive Vice President of Star India, who spoke about the importance of emotional stakes in the marketing strategies of today. This point was illustrated in an innovative manner when he directed the audience to shake the hand of a person

PR in the Digital World


PR in the Digital World

PR, just like nearly every function of promotion, has had multiple faces since its inception. It is a field which has evolved into new forms multiple times and will continue to do so in the near future. Nowadays, PR is heavily linked with other functions, specifically in new-age marketing, such as content marketing, SEO, and

Roadmap to Omnichannel Marketing


Roadmap to Omnichannel Marketing

As technology evolves with each passing day, it becomes more and more integrated into our daily lives. With each innovation that takes place in technology, the lines between our online and real lives become increasingly blurred.  Needless to say, this has led to a significant change in the way we consume content. Today, we are

Driving digital transformation 2020


Driving digital transformation 2020

The year 2020 has brought along a fresh wave of changes across a diverse range of spectrums of our lifestyle, be it the way we work, how we communicate, how we shop, or even how we consume entertainment.  The influence and impact of the pandemic on these basic elements of our lives have been under

Content and Creative Chemistry


Content and Creative Chemistry

The global pandemic has brought a plethora of changes in basic day-to-day activities and functions, be it the way we work, shop, communicate, or even entertain ourselves. This shift in lifestyle has led to a clear transformation of consumer behaviour and patterns. It is quite clear individuals are spending more of their time online, with

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