The 4-day INBOUND 2018 came to a close on September 7th, with a whole host of informative and productive sessions that provided attendees with excellent insights into the world of marketing and how it’s evolving with the changing times. With around 21,000 people attending this landmark marketing event, these professionals were witness to some of
Companies constantly need to update skilling programs for their employess to remain relevant and cutting edge.The Indian start-ups space is evolving exponentially. The growth has been largely contributed by newly arrived technology cycle which has brought new requirements and hence rapidly changes the existing skills in the labor market. A specialized or diverse skill
‘Your customer journey is your content journey’ – is rightly said and the closest we can come to defining Inbound Marketing. Providing a bespoke customer experience that underscores creating personalized content has never been more important than now. Given the competitive digital leading world and the mechanics of how customers/ buyers respond to your content
Recently, the world of professional tennis witnessed the crowning of a new French Open champion, Simona Halep. By doing so, she also achieved her first Grand Slam title – a feat that had eluded her for what felt like ages. However, no matter how many obstacles Halep encountered in her journey, she always managed to
What is social commerce and why are brands using it? Social commerce is when brands use different social media platforms to create a customized experience for their brand followers and a more specific in-app shopping experience. More simply, it brings online shopping to social media platforms. Happy customers love to share what they’ve purchased or
How long has it been since you logged into your Facebook or Twitter using a laptop? We are assuming that you cannot even recall the last time you did it. Well, owing to the digital transformation affecting the businesses as well as consumers at a rate faster than ever, everything is in your hand; just
Technology is changing the digital scape in a big way. Marketing has taken a shift from the traditional methods involving print and electronic media to the digital modes which cater to the desktop and mobile users. However, with the technological developments, the digital marketing practices have also transformed with time, and it is not just
The Millennial generation, born between the year 1980 and 2000, includes people who are considered to be open-minded, self-expressive, liberal and confident. Often called the Generation Y, millennials are passionate about their work and are forming the most substantial portion of the workforce. They are great multi-taskers and are easily inspired too. But, what keeps
The digital landscape is changing daily and to meet the standards of the current times and provide an enhanced experience to their users, financial marketers need to keep abreast with the latest technological trends. Are you still marketing your products through those age-old marketing techniques? Is your website still the same dull, boring collection of
Email marketing has been the age-old strategy of marketers to reach their target audience on a one-to-one basis. As a part of their digital marketing efforts, marketers use multiple strategies like SEO, social media, inbound marketing, content marketing among many others. While emails have been the go-to strategy for every marketer to reach customers in
