2017 is almost over, and what a tremendous year it has been for digital innovations! According to a global research conducted by MIT, 85% of respondents agree that “being a digital business is important for the success of my company.” I know you agree too! Adapting to the continually evolving digital market environments and leveraging
Technology is changing the digital scape in a big way. Marketing has taken a shift from the traditional methods involving print and electronic media to the digital modes which cater to the desktop and mobile users. However, with the technological developments, the digital marketing practices have also transformed with time, and it is not just
The Millennial generation, born between the year 1980 and 2000, includes people who are considered to be open-minded, self-expressive, liberal and confident. Often called the Generation Y, millennials are passionate about their work and are forming the most substantial portion of the workforce. They are great multi-taskers and are easily inspired too. But, what keeps
The digital landscape is changing daily and to meet the standards of the current times and provide an enhanced experience to their users, financial marketers need to keep abreast with the latest technological trends. Are you still marketing your products through those age-old marketing techniques? Is your website still the same dull, boring collection of
Email marketing has been the age-old strategy of marketers to reach their target audience on a one-to-one basis. As a part of their digital marketing efforts, marketers use multiple strategies like SEO, social media, inbound marketing, content marketing among many others. While emails have been the go-to strategy for every marketer to reach customers in
YouTube, the most prominent video platform in the world, is not only a place where people upload videos on various topics and subject matters anymore but has gradually turned into a business or professional opportunity. YouTube is a platform where anyone and everyone who wants to pursue a profession in video making can use this
Technology is evolving at a rapid pace and so is its usage by people across the world. With everything happening at the click of a button, it has become relatively more comfortable for the consumers to satisfy their needs and requirements anytime, anywhere. When brands across the globe are offering such ease of access to
Amidst all the advancements that are happening in the marketing world, Account-Based Marketing is also something that marketers of today have started to practice. It may seem like a new concept at first, but once people understand what it is, they realise that this is something like what they have been practising for a long
Business processes have been evolving daily with all the technological advancements happening in the digital world. With this, business and its functions are being conducted in a never thought before manner with the internet playing a huge role in its functioning. Gone are the days when marketing was carried out the traditional way. Everything today
A term that is of late creating a buzz in the market is FinTech. Well, if you are a financial services provider using technology to make your services more efficient, then you are a FinTech company. If not, it is time for you to start using digital marketing at your disposal to market your financial
A website that is a mere collection of information will not attract your target audience to do business with you. It should be informative and educational, which is why marketers must start restructuring their website and convert it into a lead generation machine. The primary objective of a lead generation website is to convert visitors
