It’s honestly quite impressive how far marketing automation has progressed in the last decade. It seems like only yesterday that digital avenues entered and severely disrupted the marketing scene. Now, not only are all the digital channels being actively utilized by the majority of brands that are adopting new-age marketing trends, but these efforts are

With 2019 approaching, the Digital Marketing landscape is going to witness a dramatic change. Some of the most common trends and tactics will become outdated while innovations and practices will disrupt the market. There are many new digital marketing trends and strategies that are evolving swiftly in the current high tech, internet dominating era that

Organic Marketing or Search Engine Optimisation has always been an important and integral part of digital marketing efforts for any brand, product or company. Especially, when it comes to traffic maximization in the long term, SERP rankings and understanding the user behaviour, SEO has been the go-to strategy for marketers. But lately, companies and marketers

The 4-day INBOUND 2018 came to a close on September 7th, with a whole host of informative and productive sessions that provided attendees with excellent insights into the world of marketing and how it’s evolving with the changing times. With around 21,000 people attending this landmark marketing event, these professionals were witness to some of

  Companies constantly need to update skilling programs for their employess to remain relevant and cutting edge.The Indian start-ups space is evolving exponentially. The growth has been largely contributed by newly arrived technology cycle which has brought new requirements and hence rapidly changes the existing skills in the labor market. A specialized or diverse skill

‘Your customer journey is your content journey’ –  is rightly said and the closest we can come to defining Inbound Marketing. Providing a bespoke customer experience that underscores creating personalized content has never been more important than now. Given the competitive digital leading world and the mechanics of how customers/ buyers respond to your content

Recently, the world of professional tennis witnessed the crowning of a new French Open champion, Simona Halep. By doing so, she also achieved her first Grand Slam title – a feat that had eluded her for what felt like ages. However, no matter how many obstacles Halep encountered in her journey, she always managed to

What is social commerce and why are brands using it? Social commerce is when brands use different social media platforms to create a customized experience for their brand followers and a more specific in-app shopping experience. More simply, it brings online shopping to social media platforms. Happy customers love to share what they’ve purchased or

How long has it been since you logged into your Facebook or Twitter using a laptop? We are assuming that you cannot even recall the last time you did it. Well, owing to the digital transformation affecting the businesses as well as consumers at a rate faster than ever, everything is in your hand; just

Technology is changing the digital scape in a big way. Marketing has taken a shift from the traditional methods involving print and electronic media to the digital modes which cater to the desktop and mobile users. However, with the technological developments, the digital marketing practices have also transformed with time, and it is not just