In the coming months, businesses are going to see an increased dependency on their digital strategy to make it through to the post-COVID era. The unprecedented decline of live events and conferences, and other related channels, along with enhanced barriers of face-to-face business, pose an enormous challenge that can only be resolved with the help

In God we trust, all others must bring data- William Edwards Deming. One of the most undesirable yet common scenarios in marketing is that brands invest their money and efforts in marketing but fail to get the desired results. When the question of where the money went is posed, most people are left with nothing

ad:tech 2019 started on a high note with a spirited session from David Freeman, the Executive Vice President of Star India, who spoke about the importance of emotional stakes in the marketing strategies of today. This point was illustrated in an innovative manner when he directed the audience to shake the hand of a person

PR, just like nearly every function of promotion, has had multiple faces since its inception. It is a field which has evolved into new forms multiple times and will continue to do so in the near future. Nowadays, PR is heavily linked with other functions, specifically in new-age marketing, such as content marketing, SEO, and

As technology evolves with each passing day, it becomes more and more integrated into our daily lives. With each innovation that takes place in technology, the lines between our online and real lives become increasingly blurred.  Needless to say, this has led to a significant change in the way we consume content. Today, we are

The year 2020 has brought along a fresh wave of changes across a diverse range of spectrums of our lifestyle, be it the way we work, how we communicate, how we shop, or even how we consume entertainment.  The influence and impact of the pandemic on these basic elements of our lives have been under

Content and Creative Chemistry Understand the change in consumer behaviour & build engaging content to create a community of like-minded people.  Creators, culture & content Talk about what matters to the consumers through relevant content. Stand up for a cause that’s integral to the brand’s purpose. Build on ideas that energize social communities & bring

The rise of audio storytelling Data shows that Indians are spending 21.5 hours every week consuming audio content, against the global average of 17.8 hours. Think stats India is the world’s third-largest podcast listening market. By 2023 the number of listeners will rise to 17.61 crores. India’s music, radio and podcasts market could hit up

Connecting with content Striking the content chord Leverage content marketing to gain brand recognition & position as an industry leader. Capture the audience’s attention & reinforce a positive brand impression. Build a strong brand voice that is easily recognisable to the customers and helps to differentiate from competitors. The 3 Cs of Content Marketing Content

Trends to track, 2020 Global statistical overview 122% is the average return on investment from email marketing. 72% of marketers improve their engagement through content marketing. 64% of Internet users are more likely to purchase a product online after watching a video. 49% boost in business ROI with Dynamic video retargeting. Mind blowing facts The

Digital for SMEs Fact: India’s Micro, Small, and Medium Enterprises (MSMEs) base is the largest in the world after China.  New Mantra for SMEs Post-COVID, businesses have to think of innovative models of getting close to the customer, which could be achieved best with digital marketing, data analytics & CRM tools. SMEs should focus on implementing

Leading the e-way The Show Must Go On(line) Social media consumption has increased by 33% & digital content consumption by 40%. Brands should optimise their marketing approach & leverage soft-data in the lockdown period. Optimise digital channels & abilities to reach existing & new customers while maintaining the recall. Adapt to a new face for

  Transforming e-commerce E-Insights  It is imperative for companies to double-down on digital transformation & focus on new customer experiences. India’s internet user base exceeds 450 million & approximately 70 million have an online experience, which makes them comfortable with engaging in e-commerce. E-commerce market size is predicted to surpass 200 billion USD by 2022.