The way social media was a buzz word in 2008, influencer marketing is going through the same nowadays. Back then I still remember how I had to explain, “what”, “why” and “how” of social media to our prospective new clients. Thankfully “influencer marketing” doesn’t have that much problem and is quite adaptive amongst the marketing

Social media has become a vital marketing model for a business to maintain a solid digital web presence. Small businesses and start-ups aim to reach their target audience in their limited budget, and social media platforms like Facebook, Twitter and Instagram (to name a few) help such businesses to boost their social presence through their

Artificial Intelligence is something that excites and frightens people at the same time. AI is something that has provided the world with a level of technology that was only dreamt of a few years ago. From chatbots to self-learning robots, the journey of AI is truly awe-inspiring. AI has been associated with the field of

Whether selling coffee or a fitness product, every brand has got a story to tell. However, with the rise in digital conversations and digital conversions, every brand is facing fierce competition trying to make the cut. Therefore, marketers need to ensure that their strategy is compelling enough to reach out to potential customers, giving them

A firm’s website is its gateway to more and new leads. As more and more consumers make decisions based on their online purchase journey, the company’s website becomes more important than ever.  It should establish your brand, provide information on your products or services, and ultimately produce leads. As a critical component of your marketing

Another week, another round of digital trends and news. Here are the major developments in the digital world that have happened this week: #1. Inbound Marketing – a boon for SMEs and Startups – Ritesh Singh, MD #ARM Worldwide   Marketers are finally realizing the importance of Inbound Marketing. Empowers potential customers by creating content

Content Marketing is the new age marketing strategy. It employs the use of content like articles, blogs, videos and photos to engage with potential customers. One of the major platforms that content marketing focuses on is social media. Social media is the largest platform in today’s time since a huge number of people have a

Today’s business world has undergone a transition from how it functioned in the previous era. Technology has not only contributed to exponential growth graphs, but it has also managed the planning, strategized goal orientation and made the workforce resourceful. Marketing Automation has helped the businesses with its efficient use of technology. Tasks like emails, social

Before you begin, recall all the issues and complications you’re undergoing in your business to get them answered right away! But before getting to the core of this problem, you must grasp all the basics. What is Inbound Marketing? The term ‘inbound’ relates to shifting towards the center or moving inwards, in order to concentrate

Marketing can be a remarkable tool to accelerate your business growth, but only when it is strategically and smoothly utilized in operations. Attracting strangers, converting them into leads, closing leads to customers and delighting the customers so they act as promoter; the methodology seems convincing to hear, but what about the implementation? As the journey

Marketing automation platform has quickly become the support system of many a company’s primary customer relationship management solutions since it complements and integrates with customer relationship management. Unlike the industry for enterprise CRM – in which there is a wide diversity of opinions about the perceived value of various marketing software solutions – the market