Digital Marketing Insights | #ARM Worldwide Blog

Our 300 million Story


Our 300 million Story

Marketing is all about connecting with people and the message you are trying to get across to the masses. In today’s digital era, your best bet is digital marketing. Meeting customer needs digitally, having an online presence, organising campaigns – these steps can turn things around for brands. A well-planned strategy, proper use of media,

Diwali Ads That Touched Hearts


Diwali Ads That Touched Hearts

Festivals are all about togetherness, happiness, sharing, bringing people together, and all things festive. Families and friends celebrate, reminisce, and enjoy to make a lifetime’s worth of memories. However, this Diwali is a little different, as we try and go beyond our families and friends and try to make this festival equally happy and meaningful

Festive Season 2020 – Boost Online Sales


Festive Season 2020 – Boost Online Sales

‘Sales’ – the term that rings in the mind of business leaders and management professionals during the festive season in India. It is a multi-faceted street – brands come up with lucrative promotions, e-commerce platforms launch extravagant sales, and even banks offer purchase benefits to card-holders. All these combining factors lead to an increase in

Boost Festive Sales With AI


Boost Festive Sales With AI

The ongoing festive period is in full swing with brands planning to make the most out of the increased purchasing capabilities of customers, who in turn, are targeting the lucrative promotions and discounts available. However, it’s a different ballgame this year. The transformation in the sphere of e-commerce we’ve seen since March 2020 has been

Diwali: The Golden Season of E-Commerce


Diwali: The Golden Season of E-Commerce

With the festive period nearly here, brands must be eagerly anticipating the upcoming rush. E-Commerce is fundamentally indispensable now, with it being the preferred mode of business for most users. Embracing digital transformation and technology during the Diwali festive season, and making the most of them will be key to drive all business goals and

The Overlooked Importance of Mental Health – #ARMEcosystem++


The Overlooked Importance of Mental Health – #ARMEcosystem++

The COVID-19 pandemic brought along a variety of different obstacles and barriers to us as an organization. Beyond the effects of a traditional economic downturn, COVID-19 has presented additional challenges — fear from the virus itself, wide-spread grief, and lastly, prolonged physical distancing and associated social isolation. This World Mental Health Day, let’s have a

The 5Cs of Sports Marketing


The 5Cs of Sports Marketing

With the IPL now in full swing, brands across the country are pulling out all the stops in terms of marketing ideation and strategy. Leveraging sports is a fun and interactive way to connect with audiences. When exploring the realm of sports, there are ‘5Cs’ that marketers must keep in mind to maximize the impact

Rewire Customer Interaction With Chatbots


Rewire Customer Interaction With Chatbots

Customer interaction and communication are quintessential elements of marketing activities, especially on digital platforms. In the current scenario we find ourselves in, physical interaction and engagement between brands and users are at an all-time low. This makes it more important for brands to connect with them via various digital mediums and also encourage healthy two-way

Advertising Code & Guidance


Advertising Code & Guidance

As per a few recently released advertising guidelines, non-legible disclaimers, and information in ads will be viewed as false advertising. The owners of such ads can be penalized or imprisoned as per the procedures put in place by the consumer affairs ministry. These ads will also be put out in the public domain to be

Post-COVID consumer behaviour & marketing response


Post-COVID consumer behaviour & marketing response

India is currently battling a pandemic as, what some might call, the epicentre of the outbreak. However, this period also marks the beginning of the post-COVID or what has come to be known as the new normal. It has been established time and again that the new normal will witness a massive change in the

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