Transforming e-commerce E-Insights It is imperative for companies to double-down on digital transformation & focus on new customer experiences. India’s internet user base exceeds 450 million & approximately 70 million have an online experience, which makes them comfortable with engaging in e-commerce. E-commerce market size is predicted to surpass 200 billion USD by 2022.
May 16, 2020 Diya Singh
AI revolution in digital space The age of AI By 2023, 40% of infrastructure & operation teams will use AI-augmented automation, resulting in higher productivity with greater agility & scalability. Usage of the chatbot to grow at a CAGR of 29.7% probing bots as the future of customer support. In the past two years, there
May 13, 2020 Tanya Singh
That’s so social! Social media is an ever-changing medium. Whether it’s keeping track of new developments and improvements on various social media platforms or adopting new social media strategies and evolving statistics and data, digital marketers and business owners need to keep themselves well-updated and educated at all times. Here is a list of the
May 9, 2020 Diya Singh
Beating All Odds Through Digital Digital ‘mauka pe chauka’ For OTT platforms, direct to home releases could be a norm going forward as they have become landing pads for feature films. Update your schema & add monitoring of search demand & social media mentions while planning for SEO. Brands should aim for re-engagement campaigns on
May 2, 2020 Tanishka Gupta
Rule The Digital Realm Conquer the competition Spend your budget wisely to achieve positive ROI and take advantage of the lower acquisition costs due to less competition. Make your content ‘Infotaining’- contextually informative, relevant and entertaining. Don’t halt. Use this opportunity to outlast and outrank your competitors on Google. Evolving trends for emails Witness a
April 25, 2020 Tanishka Gupta
Unifying Digitally The Social Factor Entertain your audience with gaming formats as Twitter reports 89% spike in conversations around games on the platform. Convert your video-chats into podcasts with Spotify’s Anchor. Use this for interviews, conversations with co-hosts and for creating branded podcasts. To make trade easier for the grocery stores and MSMEs, Facebook partnered
April 18, 2020 Gulnaaz Rizvi
Ace The Digital Space Living Through The Pandemic To adapt our marketing during COVID-19, the way we do business and marketing is changing including the digital space which is now evolving faster with new updates. 41% marketers intend to make use of the momentum to maintain or increase their presence in the media. Stay updated
April 11, 2020 Tanya Singh
State of media through pandemic Desktop searches have increased to 8-10 hours due to COVID-19. So, Google Ads scripts came into existence to create charts that plot click and conversion percentages pertaining to devices, days and hours of the day. The script can be used in a single Google Ads account or in an MCC.
April 4, 2020 Meghna Malik
What’s new in social Snapchat’s AR Donation lenses: In partnership with the United Nations (UN) Foundation’s Covid-19 Solidarity Response Fund, Snapchat has launched new AR lenses on the app that are directing Snapchatters to the donation page for the Covid-19 Solidarity Response Fund by WHO. Facebook’s new app for couples: TUNED, Facebook’s new iOS-only app
March 28, 2020 Diya Singh
Don’t just work from home, #WorkForDoctors – helping hospitals fight coronavirus pandemic 1. #WorkForDoctors is a campaign launched by collaborative efforts between Huami’s Amazfit, #ARM Worldwide and PR Innovations. 2. The primary aim of the campaign is to offer invaluable support and aid to the medical workforce who are risking their lives to save ours. 3.