Marketing automation in today’s customer-led, dynamic environment can fasten up GTM and refine efficiency, allowing businesses to utilise time for improving their growth. 64% of leading E-commerce businesses say that integrating marketing automation has contributed to more sales. By uniting E-commerce with marketing automation, you get the benefits of creating a sophisticated shopping experience with

Performance Marketing is the combination of acquisition and optimisation to encourage engagement, enhance brand awareness, and generate more sales in an improved, efficient, and more cost-effective manner. It is the core element of any marketing campaign at present, as it has a consistent focus on delivering against marketing KPIs.  It’s time to turn to response-driven

It is crucial that all the elements of your E-commerce store come together to create a perfect experience for your customers. Fortunately, you can do numerous things to enhance the possibilities of driving your sales traffic and keeping your customers coming back for more web services.  On average, only 1.94 percent of E-commerce website visits

In the process of acquiring new customers, retaining them sometimes takes a backseat. Studies have shown that retaining customers costs seven times lesser than acquiring a new one. To prevent such situations, businesses have to focus on extending their customers’ lifetime with their brands, a.k.a., customer retention. They have to keep giving their audience opportunities

A few core fixes can significantly impact your search traffic without needing to earn new links. It is the art of converting more visitors on your website to boost your sales. On an average, companies are spending as much as $2,000 a month on CRO tools. With the classic mix of SEO and social media

Influencer Marketing promotions have become an absolute necessity for E-commerce businesses in 2021. They are quick and effective to increase brand recognition, trust and consumer loyalty. Data reveals that around 49% of consumers make online buys based on influencers’ recommendations. Such is the potential of this powerful symbiotic relationship.  When you launch an influencer marketing

Converting potential leads into customers is one thing but retaining them is where the challenging work begins. Customer retention saves you more money than acquiring new ones. As per data, there is a 45% chance of purchase from a second-time buyer. This further moves up to 56% by the time they come around for their

Cart Abandonment is plausibly one of the most significant hurdles that E-commerce retailers face on a daily basis. Most online businesses lose out on their conversion rates and revenue due to the same. Data tells us that around 67.91% of consumers abandon their carts. Apparently, in the E-commerce industry, this is pretty common. Despite the

None of us is a stranger to influencer marketing techniques employed by businesses to promote their products and services. Digital and social media has taken off as a marketing and advertising platform in the past few years, turning influencers into a marketing tool. As content creators on social media began gaining popularity, several businesses started

Marketing is all about change, and in these unprecedented times, brands have to keep adapting to the spiking expectations of their consumers in order to provide the best products and services.  Here is where Design Thinking for Digital Marketing is helping these brands in chasing ideas and implementing them to emerge as leaders in their

The Covid-19 pandemic has caused a significant shift in the online shopping behaviour of consumers. As more and more of them get well-acquainted with the digital environment, E-commerce businesses are trying to develop fresher strategies to attract, engage, and retain their target audience and give them an immersive online shopping experience. Businesses must adopt these

The Ecommerce industry is ever-changing, and every year brings in several new trends with itself. However, last year has considerably accelerated the digital transformation process, accompanied by significant online consumer behaviour changes. In the time ahead, we can only expect consumers to engage more and more in online shopping. Hence, businesses must realise that their

The Covid-19 pandemic has introduced some defining changes in the world of E-commerce marketing, the implications of which are expected to have a ripple effect that will last years. Retail businesses are having to quickly adapt to changing consumer behaviour and the associated demand and supply rates. The pandemic significantly paced up the consumer mindset