A superior user experience is everything when it comes to administering a website. On the one hand, the user expectations are immense; the site should provide information, media, and engagement. On the other hand, the Internet is growing, making it harder and competitive to provide a tremendously user-friendly website. Given the upcoming advancements focussed on

Through the advancement and adoption of technology, we can now access a plethora of products and services at the click of a button, from anywhere around the world, at any time of the day. It’s now entirely achievable for businesses to sell products and services natively within social media sites. With the arrival of game-changing

Social media has stirred a great change in how people consume information. Today, content consumption across digital media has become an infinite scrolling habit. To break away and grab attention, content which acts as thumb-stoppers is the priority. But how do these marketers do it? Short-form video content is the new age attention-grabbing form of

Revenue flows linearly from marketing to sales in a traditional business model. However, with a subscription model, E-Commerce marketers gain the opportunity to lock the customers in for the long haul, ensuring a steady, recurring revenue stream. Subscription marketing brings exceptional perks, and offering it to your customers can enhance their UX, help diversify your

A well-designed buyer persona unveils valuable insight into how buyers make purchase decisions. In addition, it encourages a decision-maker in refining ad campaigns, content creation, efficient and aligned product development, along with marketing problem-solving. Thus, your personas are a foundational, strategic tool in making decisions, generously affecting your business growth and bottom line. Here’s how

The digital advertising realm is going through a transformation, where browsers have limited the lifespan left for third-party cookies. With such significant restrictions being rolled out, it is the perfect time for brands to rethink their digital advertising strategy. Re-engineered cookieless targeting gives you the opportunity to react in real-time to insights from audiences’ live

Savvy marketing experts understand that customer retention is worth its weight in gold. By putting customers first, you can reap the rewards of loyalty, retention and advocacy. However, just because a customer has completed their first purchase doesn’t mean you should limit your marketing efforts. In fact, you should ramp them up to make the

Since the advent of Radio’s adoption as a potent medium for customer attention, marketers have heavily relied on the merit of mainline audio content. From jingles to anthems, people generate different listening experiences to varied audio content formats during their commute, daily activities and leisure. There are no boundaries with audio — it can express

It’s now evident that influencer marketing is already a booming industry.  It encompasses curating highly engaging content, sharing it in a strategic way to reach more people and engaging with the audience to build a relationship. Influencers provide instant promotion of your product or service with excellent conversion rates. Micro influencers are hyper-specific influencers with

Over time, your blogs or articles get stale, they no longer possess the SEO quality and capacity that they once did. Every marketer deals with the issue of stagnant organic traffic while reviewing metrics at some point. Sometimes, all your content needs is a little refreshing and repurposing to keep your audience interested.  Check out

Managing and consistently updating your website is crucial in the digital world we work and live in. Businesses need an intuitive system that allows easy updating of information while maintaining brand identity and keeping messaging consistent for prospective customers.   A Content Management System (CMS) stores all of your web content in one place, supports effortless

In the era of consumerism, the concept and need for digital branding thrive on any and every omnichannel approach. It is the ability to consistently apply your brand’s story to a consumer throughout the digital touch points (social media, web page, email, etc.) and drive your business’s effectiveness. In addition, it helps to cement top

Core Web Vitals are a hot topic in the SEO realm right now. They are a set of user-facing metrics, helping site owners measure the user experience on the web. Ranking higher on search engines is a continuous effort to ensure that your website has the best reasonable chance to attract the largest amount of