How to Drive Organic Traffic on Your E-commerce Website?

A few core fixes can significantly impact your search traffic without needing to earn new links. It is the art of converting more visitors on your website to boost your sales. On an average, companies are spending as much as $2,000 a month on CRO tools.

With the classic mix of SEO and social media tactics, you can watch the number of new visitors to your store skyrocket when you originate. These strategies will continue to encourage more traffic as your business grows. 

Here’s how your E-commerce business can achieve organic growth with helpful SEO strategies:

Phase out your SEO plan

By understanding your target market better and creating a strategic, data-driven SEO plan, your business will be able to market your website more effectively. Your business should make use of tools like Google Keyword Planner that will help you narrow down your list of the right keywords.

A study reveals that search engines contribute to 93% of the web traffic while the number of web searchers who make it to the second page of search results is less than 5%. To ensure your website is truly optimised, the key is to average out metrics from multiple 3rd party SEO tools. This can help audit your site, observe how it performs against your top keywords, and what your consumers are precisely looking for.

Call out for Call To Action

It is essential for your business to keep your CTAs effective. Run A/B tests continually to assess which CTAs are performing better. Tie in your CTA with your value proposition, giving your audience an incentive that motivates them, whether to save or make money, get fit, lose weight, or anything else.

Make use of social sharing CTAs as this helps boost your visibility, follower count, and website traffic. According to conversion researcher Michael Aagaard, first-person language is powerful as it becomes the internal dialog in the visitor’s mind. Rather than talking ‘to’ them, the CTA speaks ‘as’ them.

Pin it to Win it

Pinterest Pins help your business to reach a wider audience, create a seamless E-commerce experience for your customers and increase brand awareness and conversions. These pins work consistently to let your business provide impeccable customer service.

Research from Pinterest has found that 93% of pinners use Pinterest to plan purchases. And 87% have made a purchase after seeing something they liked on Pinterest. Use Pinterest SEO to capture sales immediately and bring in impressive revenue for your business.

Powerful Promotions for Page Traffic

To continue your business's growth trajectory, you need to and out to potential customers in your niche with a toolkit of organic promotional tactics and campaigns at your disposal. A study has shown that 93% of online buyers are encouraged to buy more products if free shipping options are available, whereas 58% of consumers add more items to the cart to qualify for free shipping.

To optimise on-page website SEO content, highlight Offers & Discounts to drive clicks/taps. Factors like headlines, URL slugs, and meta tags, alt tags can be used to sprinkle your primary and related keywords throughout your body copy. To incentivise hesitant shoppers to make a purchase, deploy the BOGO (Buy One Get One) promotional tactic. It also helps keep the SKUs in check and increases time spent per page.  

Quest with Quora

Quora is an excellent marketing strategy tool to generate organic awareness, build an E-commerce rapport, and enlighten you about your prospective audience. Demonstrate brand value and image by answering detailed, meaningful questions from the audience and interest them to look into the website or app links.

When running a social campaign, using a high domain authority website like Quora to magnify search engine ranks and generate high-quality traffic is essential. It builds credibility and thought leadership. According to the analytic website Alexa.com, Quora ranks 80th for global traffic. Track your E-commerce referral traffic on Quora to gain an incredible source for leads. 

If you are able to convince a customer that is intending to leave your site to finalise a purchase, the chances are high that they will leave a good review on your website, share their favourite products on their social media, or even participate in your referral plans, all of which help bring additional people to your E-commerce stores.

Traffic is the lifeblood for any E-commerce store. If people aren’t visiting your site, you’re missing out on huge sales. You must grab onto each opportunity to your advantage and drive traffic back to your store!

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