What are the advantages of Digital PR?

Digital PR is a way to create brand perception using content marketing via digital super users like media, bloggers, journalist & super influencers (like YouTubers, Instagrammer’s & others) It is public relations for new age having a hybrid mix of marketing & PR for driving defined business goals. It provides add-on benefits to brands existing digital marketing efforts like SEO & social media. It bridges the gaps traditional PR approach, we use our psychometric perception building frameworks to identify the brand problems & hence define personalized solutions for different objectives like brand awareness, audience engagement, a higher share of voice (SOV), thought leadership, product leadership, reputation management & other. Digital PR Framework: How it works?

1. Research about the category & create a benchmark of content strategies that can work for the brand.
2. Identify the topics of influence that speak to your brand’s target buyers.
3. Vet & improvise the influencers who are a good contextual fit with your brand.Look for content quality, reach, engagement and an alignment of brand values.
4. Relate and engage with to your target influencers via email and other social channels. Ask them to partner with your brand and offer them compensation to create mutually beneficial relationships.
5. Measure all earned media and identify which influencers and which topics lift your brand the most.
6. Repeat Once you’ve identified who and what works best for your brand you can build a stronger influencer marketing strategy each time around.

Digital PR amplification framework that we use in #ARM Worldwide: