We are an award winning digital first PR consulting company having a unique approach, processes & frameworks to managing brand image. Digital PR is a way to create brand perception using content marketing via digital super users like media, bloggers, journalist & platform superusers (like YouTubers, Instagrammers & others).
Digital PR is public relations for new age having a hybrid mix of marketing & PR for driving defined business goals. Digital PR provides add-on benefits to brands existing digital marketing efforts like SEO & social media.
Digital PR framework
about the category & create a benchmark of content strategies that can work for the brand.
the topics of influence that speak to your brand’s target buyers.
the influencers who are a good contextual fit with your brand.Look for content quality, reach, engagement and an alignment of brand values.
Relate and engage
with to your target influencers via email and other social channels. Ask them to partner with your brand and offer them compensation to create mutually beneficial relationships.
all earned media and identify which influencers and which topics lift your brand the most.
Once you’ve identified who and what works best for your brand you can build a stronger influencer marketing strategy each time around.
A good piece of content is the essential bedrock of any digital campaign, but it’s not the end goal. The key to success is content reaching every potential prosumer.
We bridge the gap in traditional PR approach, we use our psychometric perception building frameworks to identify the brand problems & hence define tailor-made solutions for different objectives like brand awareness, audience engagement, a higher share of voice (SOV), thought leadership, product leadership, reputation management & other.
PR Awards 2017 South East Asia
India Digital Awards 2017
Drivers of Digital Award – 2016