Digital PR Agency and Services India | #ARM Worldwide

Digital PR

Public Relations for new age

We are an award winning digital first PR consulting company having a unique approach, processes & frameworks to managing brand image. Digital PR is a way to create brand perception using content marketing via digital super users like media, bloggers, journalist & platform superusers (like YouTubers, Instagrammers & others).

Digital PR is public relations for new age having a hybrid mix of marketing & PR for driving defined business goals. Digital PR provides add-on benefits to brands existing digital marketing efforts like SEO & social media.

Digital PR framework

Research 
about the category & create a benchmark of content strategies that can work for the brand.

Identify 
the topics of influence that speak to your brand’s target buyers.

Vet 
the influencers who are a good contextual fit with your brand.Look for content quality, reach, engagement and an alignment of brand values.

 

Relate and engage
with to your target influencers via email and other social channels. Ask them to partner with your brand and offer them compensation to create mutually beneficial relationships.

 

Measure 
all earned media and identify which influencers and which topics lift your brand the most.

 

Repeat
Once you’ve identified who and what works best for your brand you can build a stronger influencer marketing strategy each time around.

A good piece of content is the essential bedrock of any digital campaign, but it’s not the end goal. The key to success is content reaching every potential prosumer.

We bridge the gap in traditional PR approach, we use our psychometric perception building frameworks to identify the brand problems & hence define tailor-made solutions for different objectives like brand awareness, audience engagement, a higher share of voice (SOV), thought leadership, product leadership, reputation management & other.

Awards

 

Gold
PR Awards 2017 South East Asia

 

Gold
IPRCCA 2016

 

Gold
India Digital Awards 2017

 

Gold
Drivers of Digital Award – 2016

Tell the right story at the right time through the right medium to bring valuable attention to your business

Talk to our experts now!

Let's discuss how we can help you achieve your business goals.

Insights

Google

Let's discuss your Business Goals! Contact Us