Digital Marketing Insights | #ARM Worldwide Blog

6 Best Award Winning Social Media Campaigns to Watch in 2017


6 Best Award Winning Social Media Campaigns to Watch in 2017

Every marketer dreams of creating and implementing the greatest buzz-worthy marketing campaign on social media platforms to gather the attention of the masses. Brands have come up with a blend of traditional and new media tactics to get the people talking about their brands on social media platforms. A social media campaign is a marketing

10 Must-Haves In The CMO’s Digital Marketing Budget


10 Must-Haves In The CMO’s Digital Marketing Budget

With the world’s focus shifting from traditional marketing to digital marketing, it is important to distribute your budget to achieve good marketing strategies effectively. Digital marketing strategies can take up unlimited funds, which is why you need to set a budget which is comfortable for your company to spend. Within this budget, it is important

10 Facts that Prove the Value of Having a Blog on Your Website


10 Facts that Prove the Value of Having a Blog on Your Website

With the emergence of the digital era, two-way communication process has diversified into computer-mediated communication these days. Blogs have frequently become a source to generate content on websites and connect to millions of users on the internet. Text, pictures and sound files have become various approaches to reach potential customers through their high-quality content. Readers

Lean UX: Capturing User Behavioral Needs and Pain Points


Lean UX: Capturing User Behavioral Needs and Pain Points

Today, technology has changed the way we market and promote our products and services. Websites and Applications have become an important marketing model to maintain a digital presence on the web for any business. An active site helps the marketers for generating the leads. But there is a need to analyse the user experience while

CMO’s Guide to Deploying the Best Marketing Automation Tool


CMO’s Guide to Deploying the Best Marketing Automation Tool

Marketing automation tools are the talk of the town. From offering the marketing team significant resources which saves time to providing tools that streamline marketing efforts, automation tools have become the necessity for every marketing team. Any B2C or B2B company realises how even the most basic marketing tasks can take a toll on marketing

This Week In Digital – How PR can augment Sales, Snapchat lets brands measure an ad’s impact on Sales, Twitter tests a subscription-based ad program, most online sales of SMBs come from digital retailers


This Week In Digital – How PR can augment Sales, Snapchat lets brands measure an ad’s impact on Sales, Twitter tests a subscription-based ad program, most online sales of SMBs come from digital retailers

There are a number of important developments that have occurred in the digital world. Here are some of the major one.   ‘How Public Relations can positively impact sales’ – Honey Singh, CEO of #ARM Worldwide Public Relations has emerged as the driving force in augmenting the sales of a company. It helps in increasing

5 Inevitable Inbound Marketing Strategies for Every Entrepreneur


5 Inevitable Inbound Marketing Strategies for Every Entrepreneur

Cheap, efficient and accessible – inbound marketing strategies are all that and more. Inbound marketing puts a stronger emphasis on creating quality content that pulls an audience towards your firm and its services. By ensuring that the content you publish aligns with your customer’s interests, you attract traffic that you can convert into customers over

Why CEOs Love HubSpot Marketing Agencies


Why CEOs Love HubSpot Marketing Agencies

You must have heard your friends in the business talking about inbound marketing recently. After all, why wouldn’t they? Inbound marketing has established itself as an effective alternative for marketers and is proven to generate maximum output with minimum monetary inputs. Inbound is the most effective and ROI driven marketing strategy used by companies to

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