Digital Marketing Insights | #ARM Worldwide Blog

#DonutSelfie, New Twitter Audio Cards and New Safety Check Feature on Facebook: This week in Digital


#DonutSelfie, New Twitter Audio Cards and New Safety Check Feature on Facebook: This week in Digital

Its the final friday before the festivities kick in and needless to say we are super excited. As you are aware that Diwali is the time that kicks off the holiday season in India and therefore a lot of us will be joining up with our families away from our family that is #ARM and

A Digital Breakdown of the Global Media Spends for 2014


A Digital Breakdown of the Global Media Spends for 2014

With the internet penetration growing at exponential pace, the opportunities for brands to reach a wider audience are bigger than ever. An audience that was connected via only print or television say a few years ago, today is very much digital savvy and as a result the breakdown of media spends makes for an intersting

Snapchat Ads, #HomeSafeSelfie Campaign, Polls on Google Plus: This Week in Digital


Snapchat Ads, #HomeSafeSelfie Campaign, Polls on Google Plus: This Week in Digital

It has been a good two weeks since our last update and while its easy to blame the festivities and crazy work schedule, lets just say we were waiting for you to miss us. A lot has happened in these 14 days or so. We visited GMIC, Bangalore to participate in the Mobile Conference, enjoyed

The Next Wave of Mobile Innovation set to hit Bangalore at GMIC 2014


The Next Wave of Mobile Innovation set to hit Bangalore at GMIC 2014

The evolution of mobile from featured to smartphones, has lead it to becoming not only a hub of information but also a key screen when planning the digital strategy given the popularity and widespread usage of mobile. If we look at the numbers, they make for an absolutely staggering reading, some of which may even

Enhancing LinkedIn Engagement, Twitpic’s Remarkable Survival, Low Adoption Rate of iOS 8: This Week in Digital


Enhancing LinkedIn Engagement, Twitpic’s Remarkable Survival, Low Adoption Rate of iOS 8: This Week in Digital

There are times when we need to stand up and be counted as a team. And no, not for a campaign or the usual office activity, but when the human cry calls for it. It was a surreal experience this week, when every single member of the organization stood together, hand in hand ready to do

Lending a hand of support in the time of need: How the world of Digital and Team #ARM Worldwide did its bit in the time of J&K Floods of 2014


Lending a hand of support in the time of need: How the world of Digital and Team #ARM Worldwide did its bit in the time of J&K Floods of 2014

Very recently, we did a feature where we talked at length about the #IceBucketChallenge and what a wonderful initiative it was, all propelled by the power of digital media with social media in driver’s seat. However, if you come down to the bare numbers for the disease, in no way we are trying to suggest

The New Buy Button on Twitter, 20 Most Read Books on Facebook and Social Media Stats of 2014: This week in Digital


The New Buy Button on Twitter, 20 Most Read Books on Facebook and Social Media Stats of 2014: This week in Digital

The Apple week has come and gone and perhaps left some of us a few dollars light. Yet, the event at Cupertino on the 9th of September was a classic case of over promise and maybe a little underwhelming delivery. No doubt that the iPhone 6 and 6 Plus and the Apple Watch will sell

Welcome to Apple, Tim Cook’s Apple


Welcome to Apple, Tim Cook’s Apple

It was only yesterday when Steve Jobs stood on the stage playing with our hearts and mind teasing that he had come up with the best mobile phone, an internet browser and an iPod and miraculously combined them into one device, calling it the iPhone. Steve took the air away from the room. It was

Curated, Selected and Handpicked: The Best of #IceBucketChallenge


Curated, Selected and Handpicked: The Best of #IceBucketChallenge

Unless you have been living under a cave with absolutely no internet connectivity or people to talk to in the past month or so, there is absolutely no way you do not know what #IceBucketChallenge is all about. You may have noticed that we continue to address the ice bucket challenge as #IceBucketChallenge and the

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