Digital Marketing Insights | #ARM Worldwide Blog

Why Indian SMEs and Startups should Start Inbound Marketing?


Why Indian SMEs and Startups should Start Inbound Marketing?

Inbound marketing, as the marketers of tomorrow should already know, is directing your marketing efforts to attract your target audience by providing them with informative content to add value at every stage of their buying journey. It is the opposite of traditional marketing or outbound marketing which involves marketing to the masses irrespective of the

Why Content Marketing is a must-do for Financial Marketers


Why Content Marketing is a must-do for Financial Marketers

A fact that will be persistent is that Content is the king! From words to images to videos, everything we speak, read, write or hear, is content. Therefore, creating, publishing and distributing content for the digital target audience is the marketing strategy that financial marketers should incorporate into their marketing plans. Content marketing is not

Top 5 UI/ UX Trends 2018


Top 5 UI/ UX Trends 2018

The technological advancements happening universally are changing the way the world is looking at everything. Needless to say, when we talk about technology, the first thing that comes to mind is the computers or machines that can write, calculate, talk, and do things that humans can. While the creation of computers has been a revolution,

FinTech trends to watch out in 2018


FinTech trends to watch out in 2018

FinTech companies are nothing but financial services companies that are backed and supported by technology to deliver financial products and services. They provide financial services by making use of technology and software. FinTech companies are still in their developing stage due to the slow progress of these companies from the traditional methods to the technological

Benefits of Social Media Marketing for Financial Services


Benefits of Social Media Marketing for Financial Services

Social media is playing a huge role in making the world a smaller place. Just one click and you get to connect with coworkers, associates and all other stakeholders with minimal effort and no cost. From industry players, marketers, to your customers, all are using the social platforms like Facebook, YouTube, Twitter, etc., to connect

Essential Digital Marketing Strategies for Financial Services


Essential Digital Marketing Strategies for Financial Services

The digital space is evolving rapidly with the technological advancements that are taking place. Every industry is shifting its focus from product improvisation to customer satisfaction. The finance industry should also gear up if they want to survive in the market and retain their customers. Amongst all the other sectors, it is essential for the

CMO’s Guide to Digital Media Planning


CMO’s Guide to Digital Media Planning

The digital boom and advancement have changed forever the way marketing is being done. Today, more and more marketers are shifting towards online marketing from traditional marketing methods. This has led to the setting of new trends such as digital media planning and buying. Many marketers are preferred allocating a chunk of their marketing spend

Best Email marketing Practices For Financial Marketers


Best Email marketing Practices For Financial Marketers

The evolution of digital marketing has brought forth many new marketing methodologies for marketers. Email marketing, however, continues to remain the best and the most personalised way of interacting with your customers. It also remains the most potent digital channel for financial marketing services providers to practice effective multichannel marketing. Apart from the obvious benefit

Are You Taking Advantage of QR Code Marketing?


Are You Taking Advantage of QR Code Marketing?

We are sure you’ve come across those weird looking squarish barcodes. Yes, we are talking about QR or Quick Response codes. They are omnipresent these days and can be seen in advertisements, direct mail communication, and even sale announcements. More and more businesses are realizing what QR codes can do to increase their growth and

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