Digital Marketing Insights | #ARM Worldwide Blog

How Machine Learning is Innovating Mobile App Marketing


How Machine Learning is Innovating Mobile App Marketing

Artificial Intelligence (AI) and machine learning were terms unheard of until recent past. But with swift development of technology, AI and machine learning have changed the face of marketing. Many marketers who were earlier apprehensive about using such futuristic technology, have adopted it and it has given a fresh perspective to their marketing strategy. Machine

How to increase admissions in MBA colleges


How to increase admissions in MBA colleges

We all know the importance of MBA in India. For some it’s the way to get the higher education and knowledge they need, for some, it’s the way to get into the big league. MBA is the hope that students from all across the world have to get better career prospects and have a better

10 CRMs You Can Integrate With HubSpot


10 CRMs You Can Integrate With HubSpot

In today’s digital-driven age, emphasis of customer retention and customer satisfaction in marketing strategy has been more than ever before. There has been a shift towards more humanistic approach to marketing, with practices such as Customer Relationship Management (CRM) being adopted by many companies. A CRM software is incredibly useful to marketers to effectively manage

Boost student recruitment with Marketing Automation


Boost student recruitment with Marketing Automation

Automation is a process that pretty much took the marketing world by storm. Though there were enough changes taking place in the marketing segment, no one expected that automation would be something that had the potential to completely change the status-quo. But now, if you happen to ask the marketers of today about this, the

7 SEO Growth Hacking Techniques to Scale Your Business


7 SEO Growth Hacking Techniques to Scale Your Business

In today’s competitive market, it is very important for any performance marketer to have a site that can attract a considerable amount of qualified traffic. Online business efforts have been contributing to a large chunk of revenue for businesses lately. Many businesses rely on online marketing to cater to the buyers of niche products, and

Digital Trends to Make the Most of December’s Festive Season


Digital Trends to Make the Most of December’s Festive Season

As we approach another festive season, it would be safe to say that the constant curiosity of deal-hungry consumers will hallmark the success of digital campaigns and efforts of brands. So, how should digital marketers do to break through the clutter and catch the attention of the curious lot? We’ll tell you how – a

CMO’S Guide to HubSpot for Business Success


CMO’S Guide to HubSpot for Business Success

The playbook of yore is no longer in use, since the control’s moved to the consumers and CMOs have structured their marketing organizations like never before. With technology enabling more and more  innovations in the field of marketing – especially the digital kind – CMOs have had to reinvent their thinking and redo their processes

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