A website that is a mere collection of information will not attract your target audience to do business with you. It should be informative and educational, which is why marketers must start restructuring their website and convert it into a lead generation machine. The primary objective of a lead generation website is to convert visitors

Public Relations, or PR, is a communication activity with which the company seeks to build a relationship with the public, which is mutually beneficial for both. The fact that it is entirely different from marketing makes it imperative for every brand to give equal importance to this function. While technology has changed every field and

Inbound marketing, as the marketers of tomorrow should already know, is directing your marketing efforts to attract your target audience by providing them with informative content to add value at every stage of their buying journey. It is the opposite of traditional marketing or outbound marketing which involves marketing to the masses irrespective of the

A fact that will be persistent is that Content is the king! From words to images to videos, everything we speak, read, write or hear, is content. Therefore, creating, publishing and distributing content for the digital target audience is the marketing strategy that financial marketers should incorporate into their marketing plans. Content marketing is not

The technological advancements happening universally are changing the way the world is looking at everything. Needless to say, when we talk about technology, the first thing that comes to mind is the computers or machines that can write, calculate, talk, and do things that humans can. While the creation of computers has been a revolution,

FinTech companies are nothing but financial services companies that are backed and supported by technology to deliver financial products and services. They provide financial services by making use of technology and software. FinTech companies are still in their developing stage due to the slow progress of these companies from the traditional methods to the technological

We all know how much important education is. Every year millions of students complete their secondary education and enter the new phase of life with the hope of making it top graduate colleges/universities. And, for all these students there are many colleges that are trying every year to get their attention and fill up their

Social media is playing a huge role in making the world a smaller place. Just one click and you get to connect with coworkers, associates and all other stakeholders with minimal effort and no cost. From industry players, marketers, to your customers, all are using the social platforms like Facebook, YouTube, Twitter, etc., to connect

The digital space is evolving rapidly with the technological advancements that are taking place. Every industry is shifting its focus from product improvisation to customer satisfaction. The finance industry should also gear up if they want to survive in the market and retain their customers. Amongst all the other sectors, it is essential for the

The digital boom and advancement have changed forever the way marketing is being done. Today, more and more marketers are shifting towards online marketing from traditional marketing methods. This has led to the setting of new trends such as digital media planning and buying. Many marketers are preferred allocating a chunk of their marketing spend