Digital Marketing Insights | #ARM Worldwide Blog

Amplifying Business Opportunities with IoT


Amplifying Business Opportunities with IoT

The future of the Internet of Things (IoT) is looking bright, with new technologies and access to data that we may not previously have thought possible. IoT will continue to build the backbone of many network virtualization technologies that will change how we live.  If you’re considering using IoT technology at your company or organisation,

Make the Most of Your Google Business Profile


Make the Most of Your Google Business Profile

Every company wants to increase its online visibility on the top Search Engine Results Pages, notably Google. Most businesses know that they must optimise their websites and Google Ads. However, there still exist many enterprises that remain unaware that their Google business listing also has to be optimised. This effective listing, formally known as your

Is Robotic Process Automation (RPA) the Next Big Thing in Automation?


Is Robotic Process Automation (RPA) the Next Big Thing in Automation?

2022 will be the year to get businesses back on track after a year of unparalleled disruption. As a result, many will be looking towards technology and automation to reduce costs, improve efficiency, and build up organizational resilience. A technology that should be at the forefront of such conversations is robotic process automation (RPA).  So,

Programmatic SEO: Latest Trends In SEO


Programmatic SEO: Latest Trends In SEO

SEO can be demanding and technical to execute, but meticulous implementation would pay off in the long run. Programmatic SEO is an intriguing concept that continues to draw the attention of SEO professionals, even in 2022. It is the answer to large-scale content challenges. We will talk more about its importance and how to leverage

The Rise of Cross-Platform App Development


The Rise of Cross-Platform App Development

While you should follow platform-specific user experience patterns, you still want the ability to provide custom touches to your application. Both cross-platform development and native technologies are in a constant state of evolution. This changing nature of technology signals that these topics should be revisited from time to time to understand which option is currently

Why is Local SEO Important for Your Business?


Why is Local SEO Important for Your Business?

It is an almost impossible task to find an individual who wouldn’t have searched for a good restaurant, movie theatre, school, or doctor’s clinic online. So what do you see when you open any search engine, say Google, and type “the best Chinese restaurant” or “the cheapest waterpark”? The top results would never include the

Leverage UI/UX to Fuel your Business Growth!


Leverage UI/UX to Fuel your Business Growth!

Customer success and experience have grown more critical for successful organisations, particularly in the digital environment, where efficacious technological solutions have become a significant differentiator in the total customer experience.  Read on to learn how the modernisation of UI & UX allows businesses to make use of the latest in automation, data analytics, and intelligent

Web Development Trends for New-Age Businesses


Web Development Trends for New-Age Businesses

Year after year, web development is advancing at a breakneck pace, as new-age developers constantly look for fresh methods to innovate. This is why it is critical for business owners to anticipate changes and adjust to stay competitive and draw in new clients in today’s tumultuous market – especially those who rely on digital marketing.

The Perfect E-commerce SEO Solution for Your Online Store


The Perfect E-commerce SEO Solution for Your Online Store

If you believe your business is stagnating and sales aren’t expanding, it’s most likely due to a domino theory of poor traffic to your E-commerce website. Do you think you’ve been ignoring your search engine optimisation strategies? You most certainly are! However, if you don’t want to miss out on traffic from a particular search

Expert Predictions: AI’s Role in the Future of SEO


Expert Predictions: AI’s Role in the Future of SEO

Search results are becoming sharper and more sentient with artificial intelligence advances such as machine learning and computational linguistics. Anytime you research for something, the answers you see are based on a number of factors, including your geography, search activity, favourite web pages, and what other people have clicked on for a related question. Because

Top 2022 Breakout SEO Trends for Financial Services


Top 2022 Breakout SEO Trends for Financial Services

The Digital revolution has had a profound impact on how well the ever-changing financial services industry presents itself – from AI technology to continually updating search engine results, to provide a better user experience – companies have been at it continuously. Acquiring revenue online was never more difficult, which is why an inventive SEO approach

Data Migration: Everything you Need to Know!


Data Migration: Everything you Need to Know!

Managing data ‘well enough’ is rarely practical due to the speed of digital transformation. Locked in various systems, separated in silos, data is all over the place, and it’s hoarding at a staggering rate. However, with all the data together, you can gain a 360-degree view of your organisation.  Data orchestration and migration are the

The Undisputed Importance of Accessibility


The Undisputed Importance of Accessibility

To ensure inclusivity in all forms, the businesses of today are placing greater ethical focus on ensuring that technology is accessible to everybody. This aids in fostering a more inclusive society, wherein people with disabilities are denied a complete and comprehensive digital experience due to accessibility issues – this, in turn, reinforces societal inequality. Therefore,

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