There are hundreds of thousands of businesses on the web which manufacture all kinds of goods, and all of them are fighting for prominence within every industry imaginable; be it offline or online. From hyper-niche goods aimed at the most important customers to mass markets goods and business-to-business products; everyone wants to rank well in

Today, technology has changed the way we market and promote our products and services. Generating leads has become one of the primary objectives of marketers. Marketers use various tactics to nurture their leads, but a significant number of them still believe that generating a lead is an art, and to master this art you need

Social media has become a vital marketing model for a business to maintain a solid digital web presence. Small businesses and start-ups aim to reach their target audience in their limited budget, and social media platforms like Facebook, Twitter and Instagram (to name a few) help such businesses to boost their social presence through their

Artificial Intelligence is something that excites and frightens people at the same time. AI is something that has provided the world with a level of technology that was only dreamt of a few years ago. From chatbots to self-learning robots, the journey of AI is truly awe-inspiring. AI has been associated with the field of

Whether selling coffee or a fitness product, every brand has got a story to tell. However, with the rise in digital conversations and digital conversions, every brand is facing fierce competition trying to make the cut. Therefore, marketers need to ensure that their strategy is compelling enough to reach out to potential customers, giving them

A firm’s website is its gateway to more and new leads. As more and more consumers make decisions based on their online purchase journey, the company’s website becomes more important than ever.  It should establish your brand, provide information on your products or services, and ultimately produce leads. As a critical component of your marketing

Another week, another round of digital trends and news. Here are the major developments in the digital world that have happened this week: #1. Inbound Marketing – a boon for SMEs and Startups – Ritesh Singh, MD #ARM Worldwide   Marketers are finally realizing the importance of Inbound Marketing. Empowers potential customers by creating content

Content Marketing is the new age marketing strategy. It employs the use of content like articles, blogs, videos and photos to engage with potential customers. One of the major platforms that content marketing focuses on is social media. Social media is the largest platform in today’s time since a huge number of people have a

Today’s business world has undergone a transition from how it functioned in the previous era. Technology has not only contributed to exponential growth graphs, but it has also managed the planning, strategized goal orientation and made the workforce resourceful. Marketing Automation has helped the businesses with its efficient use of technology. Tasks like emails, social

Before you begin, recall all the issues and complications you’re undergoing in your business to get them answered right away! But before getting to the core of this problem, you must grasp all the basics. What is Inbound Marketing? The term ‘inbound’ relates to shifting towards the center or moving inwards, in order to concentrate