BlogSearch Engine Optimization (SEO)
How to Increase Online Student Enrolments With SEO
It’s not the same world anymore. From buying our groceries to studying, everything now is done online. The digital world has created ripples across the universe and changed the status quo of every industry. Offline seems to rest while the online world is taking the world by storm. Every industry…
It’s not the same world anymore. From buying our groceries to studying, everything now is done online. The digital world has created ripples across the universe and changed the status quo of every industry. Offline seems to rest while the online world is taking the world by storm. Every industry is now primarily, if not completely dependent on the digital platforms to run their business. Though it is a perception that only the IT industry is the one that has been affected the most, the fact is that every other sector has been equal or more adverse shifts in the paradigm. One of the industries that have changed because of this change is the education sector. Learn more about why Online Reputation Management is Important for Your College/University.
From online videos to webinars, the mode of education has taken a giant leap. And, not only the way education is consumed, the way how universities and colleges market themselves has also changed a lot. It’s digital marketing and various aspects of digital marketing that generate results for educational institutes. Gone are the days when institutes used to rent the hoardings on the roadside for promoting their brand, digital marketing strategies are way more effective and ROI friendly due to the Online student enrollment process.
While there are various aspects that come under digital marketing, one that matters the most is Search Engine Optimisation. SEO is a one-stop-shop for institutes that are looking to get seen in the digital world. The question that arises is that why SEO is so important for universities and why can’t they make it big, or increase enrolments, using the digital world without SEO services?
The answer to the question is in our day-to-day life. We all know the number of time teenagers spends on their laptops, mobiles, or tablets. Online mediums are their primary source of information and entertainment. And, when most of the TG for institutes are present on the digital platforms, it wouldn’t be a wise decision not to leverage digital platforms. Having a strong digital presence makes it easier for colleges to get found and get the attention of the students. And, having a good SEO strategy strengthens this presence multi-folds.
Now that we understand why digital marketing and SEO is important for colleges, let’s understand how SEO can help colleges to increase enrolment rates:
1. Keep your keywords game strong
Keywords are the most fundamental aspect of digital marketing efforts. The wrong choice of keywords and your whole campaign can go to dust. Selecting the right keywords is an important aspect and must be done wisely. While selecting your keyword, here’re a few tips that you can take benefit from:- Keyword generator tools: There are many third-party websites or tools present on the internet that can help you to get the right keyword for your content.
- Mapping competitors: One of the most effective ways to get the right keyword and to stay in the competition is the map what your competitors are doing. Analyze the kind of keywords they are using and whether they’re generating enough traction with the help of such keywords. By doing so, an institute can understand what their competition is doing and keep themselves ahead in the game by learning from the mistake of their competitors.
