E-commerce Marketing

Unlocking the Potential Social Commerce Trends in 2023

The market size of social commerce is likely to increase by 31.6% in the upcoming years, allowing businesses to rule. As the craze for social media continues to grow, more businesses are utilising this unique marketing tactic to increase their reach and sales. Let’s get the scoop on top social…

By Shrishti Jain
January 6, 2023

Utilising Visual Commerce

Visual commerce is a method where businesses use AR and visual content to draw in, engage and persuade potential customers. By leveraging technology, it elevates the standard product visuals that customers anticipate when visiting an online store. With mobile commerce and incorporated solutions for advertising, supporting online consumers, and selling goods and services, visual commerce is transforming into the marketplace of the future. With the ever-evolving AR and VR, you can establish a personal connection with customers as soon as they visit your digital storefront, allowing you to benefit from rising online traffic. Visual commerce equips you with the tech needed to shorten your sales cycle. With real-time dynamic pricing, it provides clients with a stroll through every aspect of your product at their own speed.

Embracing Descriptive Live Streaming

One of the top trends in social commerce is live streaming in Ecommerce boosts a brand's appeal and uniqueness while driving more web traffic. Thus live streaming has become a must for businesses. Live streaming is engaging and keeps viewers watching for longer. Additionally, it enlarges customer decision pathways from awareness to acquisition. Live streaming blends audience engagement through a chat feature or reaction buttons with instant product purchases. Live streaming improves brand recognition among current customers and draws in new ones, particularly teenagers drawn to cutting-edge shopping experiences and formats.

Collaborating with Micro Influencers

Collaborating with micro-influencers is one of the best social commerce strategies, as it helps in boosting the reach of your business. This isn’t a new trend but will remain relevant in the upcoming years. Micro-influencers are more effective at geo-targeting due to their tight-knit followings. They are able to start more personal discussions with their target audiences, giving authenticity to your brand. At a fraction of the expense of a mega-influencer marketing campaign, engaging a sizable number of micro-influencers will produce exceptional outcomes. For tasks like product reviews, unboxings, demos, and photos, many firms rely on micro-influencers. The niche content that micro-influencers offer is one of their notable advantages. They build highly targeted communities around the interests they pursue, which increases engagement for your brand.

Selling with AI Chatbots

Ecommerce has evolved due to AI technologies. It has an impact on every aspect of building an Ecommerce brand, including payments, security, logistics, buying, inventory control, and fulfilment. Big data is transformed into real-time analytics via AI. Real-time business intelligence can be used by merchants to understand their consumer base, analyse the volume of traffic, transactions, and other data required to streamline an Ecommerce site. Chatbots have been one of the best uses of AI technology. To assist the consumers in finding the appropriate information, companies can automate the most frequent queries and responses. Voice commerce is the way of the future growth of social commerce since it enhances the shopping experience by making recommendations based on the customer's preferences.

Offering Customised Experiences

Personalised digital interactions increase brand loyalty, improve customer happiness, and help customers remember your company across all channels. When shopping online, customers anticipate a frictionless process. Therefore, with personalisation most organisations prioritise delivering services that align with customer preferences. Providing customers with specialised solutions can give you a competitive edge. Personal chat help, live agent calls, and email assistance are few specialised customer-centric techniques. Software with an open BI platform can be used to give customised omnichannel purchase patterns as well as cross-sell recommendations through their try-on feature.

Final Thoughts

As we look towards the future of social commerce trends for 2023, it is becoming increasingly clear that technology and advancements in AI will play a major role in shaping and driving the trends. We can expect personalisation to be the foundation for social media platforms and augmented reality and virtual reality to become increasingly integrated into the user experience. We will also see an increase in the amount of data that social media companies will be able to use to further customise and shape a user's experience. Finally, new and emerging technology such as voice commerce will also become more commonplace, allowing for an even faster and smoother experience.