It is crucial that all the elements of your E-commerce store come together to create a perfect experience for your customers. Fortunately, you can do numerous things to enhance the possibilities of driving your sales traffic and keeping your customers coming back for more web services.
On average, only 1.94 percent of E-commerce website visits convert into a purchase, meaning there are lots of missed opportunities. This signifies that only a tiny increase in your online store’s conversion rate can massively increase profits. Here’s how your E-commerce business can establish its ground among competitors by running a successful web portal:
Declutter your Website
Clutter leads to enhanced cognitive load, resulting in more visual confusion and frustration. Eliminating unnecessary content is an efficient way to mitigate cognitive load, resulting in a powerful side effect, i.e. increased focus on the significant features still left in the design. This does not just mean removing ads; it means taking a hard look into the placement and design elements, menus and buttons to figure what is ‘nice but not necessary’ for your website.
Only 47% of websites feature properly placed call-to-action buttons that take users 3 seconds or less to spot. To ensure your website is fairly optimised, the key is clean, straightforward designs and compelling call-to-action buttons along with fresh, exciting content, so users and search engines keep coming back.
Provide Stellar Customer Experience
A proactive experience feeds the customer’s need to be recognised, and in turn, generates engagement and strengthens loyalty. 58 per cent of the people stop doing business with a company because of poor customer experience.
Customers have grown increasingly savvy about service and support and expect the organisations they do business with to be equally astute. To guarantee that your customer experience game is on-point, your E-commerce stores can use tactics like exit intent pop-ups, discounts, abandoned cart messages, etc.
Plan for SEO before Launching
This is the fragile tightrope you need to walk while building your E-commerce store. Quality SEO will ensure that your SERPs are as high as possible, which naturally gains greater exposure and traffic. Optimising a new page for target keywords, along with mentioning the phrase in your meta title, meta description, page title, heading tags, image alt text, and on-site content, can help boost website SEO.
With tools like Google Optimize, you can use existing analytics metrics as an initiation point for the website. This means you can rely on a familiar interface as you execute more intricate experiments. Also, it is imperative to remember the flow of UX and reading while placing CTAs and strive to attain placement that is striking but not disruptive to the audience.
Produce Omnichannel Capabilities
Omnichannel allows you to optimise your communications with potential customers to nurture them through the sales funnel in any way that they come into contact with your business. This approach involves not only having multiple channels but blending them seamlessly and tracking individual customer interactions across the channels.
Marketers who used three or more channels witnessed an 18.96% engagement rate, compared to 5.4% on a single channel. Moreover, the purchase frequency is 250% higher, and the average order becomes 13% more. It becomes a must to tie the web channels to send notifications that offer product suggestions suited to an individual client’s preferences based on data gathered from their web activity, using an email address, loyalty number, or any other customer identifier.
Experiment & Evaluate
Virtually every aspect of your E-commerce website can be A/B tested, and even the smallest changes can yield surprisingly beneficial results and conversion rates. With the results of these tests, you’ll get specific numbers to back up your hypotheses. Use short, clickable CTA buttons to help users navigate through your site, and you can study their responses likewise wherever they are most likely to convert.
Michael Aagaard, a conversion researcher, says that first-person language is powerful as it becomes the internal dialogue in the visitor’s mind. Rather than talking ‘to them, the CTA speaks ‘as’ them. A/B testing can also be used to segment your E-commerce customers further, presenting specific layouts and copy to different types of customers to drive their conversion.
E-commerce has opened doors for new opportunities for those wanting to declare their own stake in the digital scope of the internet. So, whether your E-commerce website is already built, is in progress, or has not even started, it is fundamental to keep the end goal in mind. Yes, you ought to scratch your head, strategising day in and out to keep up with the pace of your competitors, but every effort and struggle is worth the wait.
An ideal E-commerce website is more than just a place to trade products. It's where a business can generate an experience that reinforces their brand, draws in new clients, and converts random shoppers into loyal ambassadors. Every 'small' step plays a big role in giving your customers the culminating an extraordinary shopping experience.
