PR
What are the advantages of Digital PR?
Digital PR is a way to create brand perception using content marketing via digital super users like media, bloggers, journalist & super influencers (like YouTubers, Instagrammer’s & others) It is public relations for new age having a hybrid mix of marketing & PR for driving defined business goals. It provides…
Digital PR is a way to create brand perception using content marketing via digital super users like media, bloggers, journalist & super influencers (like YouTubers, Instagrammer’s & others) It is public relations for new age having a hybrid mix of marketing & PR for driving defined business goals. It provides add-on benefits to brands existing digital marketing efforts like SEO & social media. It bridges the gaps traditional PR approach, we use our psychometric perception building frameworks to identify the brand problems & hence define personalized solutions for different objectives like brand awareness, audience engagement, a higher share of voice (SOV), thought leadership, product leadership, reputation management & other. Digital PR Framework: How it works?
- Research about the category & create a benchmark of content strategies that can work for the brand.
- Identify the topics of influence that speak to your brand’s target buyers.
- Vet & improvise the influencers who are a good contextual fit with your brand.Look for content quality, reach, engagement and an alignment of brand values.
- Relate and engage with to your target influencers via email and other social channels. Ask them to partner with your brand and offer them compensation to create mutually beneficial relationships.
- Measure all earned media and identify which influencers and which topics lift your brand the most.
- Repeat Once you’ve identified who and what works best for your brand you can build a stronger influencer marketing strategy each time around.
