In God we trust, all others must bring data- William Edwards Deming. One of the most undesirable yet common scenarios in marketing is that brands invest their money and efforts in marketing but fail to get the desired results. When the question of where the money went is posed, most people are left with nothing

The year 2020 has brought along a fresh wave of changes across a diverse range of spectrums of our lifestyle, be it the way we work, how we communicate, how we shop, or even how we consume entertainment.  The influence and impact of the pandemic on these basic elements of our lives have been under

It’s honestly quite impressive how far marketing automation has progressed in the last decade. It seems like only yesterday that digital avenues entered and severely disrupted the marketing scene. Now, not only are all the digital channels being actively utilized by the majority of brands that are adopting new-age marketing trends, but these efforts are

Technology is evolving at a rapid pace and so is its usage by people across the world. With everything happening at the click of a button, it has become relatively more comfortable for the consumers to satisfy their needs and requirements anytime, anywhere. When brands across the globe are offering such ease of access to

Public Relations, or PR, is a communication activity with which the company seeks to build a relationship with the public, which is mutually beneficial for both. The fact that it is entirely different from marketing makes it imperative for every brand to give equal importance to this function. While technology has changed every field and

We all know how much important education is. Every year millions of students complete their secondary education and enter the new phase of life with the hope of making it top graduate colleges/universities. And, for all these students there are many colleges that are trying every year to get their attention and fill up their

Gone are the days when PR was limited to just reputation management, press outreach for newspapers, radios and television, press release distribution etc. With the introduction of the Internet, the opportunities for PR have increased. PR professionals need to adapt to the changing dynamics. The shifting focus from Traditional PR to Digital PR is evident,

A Bootstrapped Startup is a startup where an entrepreneur uses very minimal capital investment and uses the company’s revenues to fund his business. This method can be beneficial as the owner is not compromising on his equity to raise funds. Also, he gets to make all the decisions as he is the sole proprietor. Though

The way social media was a buzz word in 2008, influencer marketing is going through the same nowadays. Back then I still remember how I had to explain, “what”, “why” and “how” of social media to our prospective new clients. Thankfully “influencer marketing” doesn’t have that much problem and is quite adaptive amongst the marketing

With an ever increasing focus on content creation and hence marketing that content effectively, a large focus is on the distribution channels and effectively disseminating that content to the people who can not just consume it but also effectively pass it on forward for the layman to consume the content and hence influence his actions. PR