Insights - ARM Worldwide

Digital Marketing / Inbound Marketing

Diwali Ads That Touched Hearts

Diwali, the festival of lights, is a time when the whole of India comes alive with joy and excitement. It's a season when families gather, homes are adorned with ...

Blog

Decoding the Content Conundrum: B2B vs B2C

Numerous trends have come and gone, reshaping the course of digital marketing and methodologies employed by marketers. Yet, one steadfast element that remains consta...

Blog

Deciphering Programmatic Advertising: Types and Tips

Visualise having a marketing strategy that lets you reach your ideal customers with pinpoint accuracy, delivering your message at just the right moment. Sounds li...

Blog

Community-Driven Marketing: The Power of Social Media

In the digital age, where connections are made at the click of a button and information travels with unprecedented speed,

Insights and highlights

The thinking you need to create value for your business by embracing change..

Designing

Discovering Your “Language” To Brand Design

The trend in design changes frequently. At times, between a gap of 10 years and, rest until a company like Google decides to disrupt the concept of...

Social Media Marketing | Content Marketing

How are bloggers and influencers being leveraged by brands?

A few days ago, I was interviewed for the Ernst & Young (EY) Social Media Marketing India Trend Study. The report is very insightful if you are ...

Digital Marketing / Inbound Marketing

Judging a Twitter Contest by Juggling the Big Data Effectively

Twitter contests have become an intrinsic element in the complex compound to boost brand engagement today. Big or small alike, every brand looking for digital engagement is skewing or has skewed in the past towards a twitter contest. While some brands do it through their own handles, the rest pic...

Technology

5 Classic Gaming Titles Every FPS Lover ought to have Played

Ever since advent of the age of computing, computers have used for office chores and connecting libraries to each other. Yet, one aspect of these machines has always been a welcome retreat for all of us. Old, young, boys or girls, we have all experienced it. Welcome to the fun world of ...

Digital Marketing / Inbound Marketing

5 Digital Trends of 2014

Jawaharlal Nehru famously said, “The wheel of change moves on, and those who were down go up and those who were up go down”. Predicting trends or what is going to happen is like playing with fire, you may burn your hands, but if you get it right even once, it’s like winning a grand jackpot. As 20...

Social Media Marketing | Content Marketing

How to Make your Blog Popular

Are you having a tough time keeping your audience interested? Often struggling to come up with blog posts that attract the right type of visitors? We all do! Time and again we run out of ideas. How then can one make their blog popular? There are certain common working methods that one ...

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Insights and highlights

The thinking you need to create value for your business by embracing change.

You Won't Believe These Metaverse Myths Busted by Expert Manas Gulati!

Since Mark Zuckerberg or Satya Nadella talked about Metaverse, it has become the buzzword gaining substantial hype. Brands are wrapped around the idea of creating bespoke virtual environments, selling...

The Omnichannel Marketing Approach With Ankoor Dasguupta | TWiD

In the era where we witness digital transformation every day, it has become important for marketers and advertisers to master omnichannel marketing. With evolving customer needs, brands now have to re...

The Digital Advertising Revolution: Manas Gulati Breaks Down the Unstoppable Changes by 2023!

The advertising industry has been shifting towards a more data-centric approach for years now. It is entering a new era. Online advertising is on the rise, attracting more and more advertising budgets...

Industry Trends

Blog

Unleash Innovation in E-Commerce: Elevate Festive Shopping Game!

Festivals in India are known for their extravagance and exuberance. People across the country celebrate with tremendous enthusiasm, and this spirit is reflected in their festive shopping, giving a significant boost to the nation's commerce. Studies suggest that dur...

Digital Marketing / Inbound Marketing

Diwali Ads That Touched Hearts

Diwali, the festival of lights, is a time when the whole of India comes alive with joy and excitement. It's a season when families gather, homes are adorned with shimmering lights, and an unmistakable festive cheer fills the air. However, this infectious enthusi...

Blog

Decoding the Content Conundrum: B2B vs B2C

Numerous trends have come and gone, reshaping the course of digital marketing and methodologies employed by marketers. Yet, one steadfast element that remains constant is Content. From the early days of the internet to the age of artificial intelligence, content ha...

Programmatic Advertising by ARM Worldwide

Blog

Deciphering Programmatic Advertising: Types and Tips

Visualise having a marketing strategy that lets you reach your ideal customers with pinpoint accuracy, delivering your message at just the right moment. Sounds like a marketing dream, right? The answer for an effect...