MWC 2016 launch, #AmPrettyTough by Dabur Gulabri, YouTube’s new blurring feature, Facebook canvas ads: This Week In Digital - #ARM Worldwide



Major announcements and launches were made this week in Digital at MWC 2016. To express more, Facebook went beyond their original thumbs-up ‘Like’ button with five new reactions and also played with canvas for advertising. A new ad campaign #AmPrettyTough is ready to break the stereotype, whereas YouTube blurs the objects on uploaded video.

Best and quirkiest gadgets revealed at MWC 2016

While the Indian government was busy making budgets, the biggest gadget summit Mobile World Congress showcased latest innovations of technology. The event that was kicked off in Barcelona this week offered glimpses of big mobile brands like LG, Sony and Samsung. Also, it had coolest off-beat and downright remarkable innovations in products. A stage which witnesses the new launch, trade shows, where modern prototypes found a particular corner for their start-ups. This time, too they came up with many innovations in smartphones including varying sizes and shapes. Some of the best and yet quirkiest of the gadgets and apps on display were:


It is evident that every gadget is for human use, but this new LG’s Rolling Bot is a type of new G5 modular smartphone designed to keep your pets from getting lonely while you’re out.  An inbuilt 8MP camera, speaker and laser which can be controlled remotely from wherever you are.


Another gadget-piece was Sony Xperia Ear, a super-smart earpiece that keeps you in touch with your phone without the need to look at it or unlock the screen every two minutes. This product was unveiled as a surprise package which added more flavours to the plate.


The next and biggest creativity was CAT S60 an integrated thermal imaging system, powered by FLIR Systems. It has the touch screen that will work even with wet hands or when wearing gloves. Its waterproof up to five metres submerged for an hour, and can take video and stills underwater. There were much more to the list that rolled out at the stage and became the show stopper.

Why should tough girls look tough?

“Don’t judge a book by its cover” is one idiom we have heard since our childhood. But do we even think once before judging someone? Contract Advertising’s new ad for Dabur Gulabari – #AmPrettyTough is the perfect example of the mentality present in today’s society.  It shows the stereotype environment girls grow up in. The way girls are judged by their looks is perfectly demonstrated in the ad.

In the 164 second ad, a group of people( boys as well as girls) are asked to guess what is the hobby of a girl whose picture has been shown to them on the screen. Most of the answers are painting, dancing or cooking as these are the things ‘girls are supposed to do”.

YouTube blurs it out

YouTube recently announced the launch of a smart feature of blurring images on uploaded videos. For those who thinks that this feature already exists on YouTube, then let me clear it.

It’s true, way back in 2012, YouTube had this feature that allowed blurring all faces automatically in a video. But today, this feature moves one step ahead, now one can not only blur image but anything in a video. One can draw a rectangle around any object in a video, and YouTube will blur it and will automatically follow it as it moves through a scene.

Any sensitive information that you don’t want the whole world to see can be made hazy. A preview video can also be rendered so that if not correct one can refresh it and create the new one. It is a nice initiative that Google has taken that will not require censor board and will provide a sense of self-regulation that is uncommon on the social platform.

Facebook plays with Canvas for Mobile Advertising

As most of the consumers today are accessing the internet on mobile, advertisers are innovating accordingly. Lately, Facebook launched a new type of ad for mobile titled – Canvas.

Canvas ads are the evolution of Carousel ads, which allowed the consumers to swipe the ad to view multiple creatives.

Canvas ads are full-screen ads with an interactive scrollable interface which includes descriptions, slideshows and videos on your mobile.Facebook - Canvas


Facebook have made sure that these won’t obstruct your browsing as for Carousel. Also, it is entirely up to you to click and go through the ad.

Facebook Emojis on a roll


Now tap on love, haha, wow, sad or angry to express your reaction. It’s not that ‘Like’ is the only emotion we have! Facebook finally felt our pain and rolled out its five emoting emojis.


CEO Mark Zuckerberg wrote in a Facebook post, “Not every moment you want to share is happy. Sometimes you want to share something sad or frustrating. Our community has been asking for a dislike button for years, but not because people want to tell friends they don’t like their posts. People want to express empathy and make it comfortable to share a wider range of emotions.”

On popular demand, Facebook is going beyond its original thumbs-up ‘Like’ button with five new reactions to express your thoughts and feelings.





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