This week in digital – How to tap into the millennial market with social media, find your best prospects on LinkedIn, Facebook’s new dynamic creative tool, Snapchat unveils the Snap Pixel

There are a bunch of developments in the digital world that have occurred this week. Let’s take a look at the latest ones as of yet.

Table of Contents

This year, the calculations state that millennials in the U.S. alone will be spending $200 billion by themselves.
By 2018, it is estimated that they will have the most spending power of any generation.
Social media is playing a huge role when it comes to engaging this particular audience.
62% of millennials say that if a brand engages with them on social networks, then they are more likely to become a loyal customer.

One of the best ways to find leads on LinkedIn is by looking at who’s already paying attention to you on the platform.
With LinkedIn’s “Follow” feature, you have a ready-made list of individuals who have essentially given their consent to follow all your status updates and articles.
LinkedIn sorts people based on those who have told the platform that they want to “follow” your updates, even though they are not yet connected to you directly.
This sorting is done from top to bottom – starting with the people who have most recently started to follow you – meaning your “warmest” and “newest” leads are right at the top of the screen.

Facebook is helping brands automatically create different versions of an ad that will vary in content, based on who they are shown to and where they appear.
Brands can now input multiple options for each of the elements that make up an ad, like the photo, headline, call-to-action and various other elements.
Facebook will then automatically piece together various versions of the ad on the fly to appeal to different audiences and accommodate different placements.
Dynamic creative is available in Facebook Ads Manager and Power Editor, and the supported campaign objectives are conversions, app installs and traffic.

Snapchat is giving marketers a way to track how the customers visiting their sites may have come after seeing a brand’s ad on the mobile app – even if they didn’t directly engage with the ad.
The social network unveiled the Snap Pixel, a conversion-tracking tool for brands to measure how their ads on Snapchat may have impacted traffic on their sites.
After a while, Snapchat will also make the tracking tag available to all advertisers – including those buying ads through its self-serve Snapchat Ad Manager tool.
For now, Snap Pixel remains in a testing phase, and brands will need to contact Snapchat’s sales team to request access.