This Week in Digital World - #ARM Worldwide Blog



This Week in Digital

Another week has passed, and true to form there are a number of developments in the digital world that you absolutely should know about.

Easyday launching tech-driven “Retail 3.0” stores

  • Future Group is teaming up with Google India to open a chain of member-only, tech-driven stores under the Easyday name, called Retail 3.0.
  • Kishore Biyani, Future Group chief executive, dated Retail 1.0 to the 1990s when modern retail took off in India.
  • A decade later, this was followed by Retail 2.0 and the emergence of e-commerce and now Retail 3.0.
  • Membership will be limited to 2,000 per store and each member will pay an annual fee of Rs. 999 for benefits that include a 10% discount on all purchases.

Why podcasting is the golden age of radio

  • An Edison Research survey released in early 2017 showed that podcast growth has been steady in areas that are meaningful to marketers.
  • Podcasting continues to rise, with monthly listeners growing from 21 percent to 24 percent over the year.
  • The podcast audience is largely affluent and educated, and one that is more likely to pay for ad-free or ad-light subscription experiences.
  • Podcast consumers also tend to listen to most of the episodes they download, which increases the prospect for advertisers to sell their product.

Facebook launches startups and digital training hubs in India

  • Facebook has launched a startup and digital training hubs in India to help entrepreneurs start and scale up their businesses, besides imparting digital skills to job seekers.
  • Through these online hubs, Facebook aims to train more than half a million people in India by 2020.
  • The hubs, which have been rolled out with cooperation from local organizations, will impart digital skills and training to those who are looking for avenues to improve their job prospects.
  • The service will also advise entrepreneurs on how to get started, and also leverage internet services to existing businesses.

Snapchat now lets brands link Sponsored Lens and Geofilter ads to their sites

  • Snapchat is trying to make its brand-friendly ad formats more appealing to direct-response advertisers.
  • A month after Snapchat rolled out Context Cards that appended information to people’s Snaps, the mobile app is now opening up this valuable feature to advertisers.
  • Brands buying Sponsored Lens and Geofilter campaigns can attach Context Cards to their ads so that people can swipe-and-tap to visit their sites.
  • Eventually, the company plans to enable brands to deep-link to their own apps through Context Cards.

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