This Week in Digital
Another week has passed, and true to form there are a number of developments in the digital world that you absolutely should know about.
- Future Group is teaming up with Google India to open a chain of member-only, tech-driven stores under the Easyday name, called Retail 3.0.
- Kishore Biyani, Future Group chief executive, dated Retail 1.0 to the 1990s when modern retail took off in India.
- A decade later, this was followed by Retail 2.0 and the emergence of e-commerce and now Retail 3.0.
- Membership will be limited to 2,000 per store and each member will pay an annual fee of Rs. 999 for benefits that include a 10% discount on all purchases.
- An Edison Research survey released in early 2017 showed that podcast growth has been steady in areas that are meaningful to marketers.
- Podcasting continues to rise, with monthly listeners growing from 21 percent to 24 percent over the year.
- The podcast audience is largely affluent and educated, and one that is more likely to pay for ad-free or ad-light subscription experiences.
- Podcast consumers also tend to listen to most of the episodes they download, which increases the prospect for advertisers to sell their product.
- Facebook has launched a startup and digital training hubs in India to help entrepreneurs start and scale up their businesses, besides imparting digital skills to job seekers.
- Through these online hubs, Facebook aims to train more than half a million people in India by 2020.
- The hubs, which have been rolled out with cooperation from local organizations, will impart digital skills and training to those who are looking for avenues to improve their job prospects.
- The service will also advise entrepreneurs on how to get started, and also leverage internet services to existing businesses.
- Snapchat is trying to make its brand-friendly ad formats more appealing to direct-response advertisers.
- A month after Snapchat rolled out Context Cards that appended information to people’s Snaps, the mobile app is now opening up this valuable feature to advertisers.
- Brands buying Sponsored Lens and Geofilter campaigns can attach Context Cards to their ads so that people can swipe-and-tap to visit their sites.
- Eventually, the company plans to enable brands to deep-link to their own apps through Context Cards.
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