All industries are ever-changing, and so is the behavior of consumers. Every year, there are new insights about the changing consumer behavior that help brands strategize better & witness growth. There has been a drastic change in consumer trends 2022 as compared to current consumer trends. Customer behaviour is the most important factor in creating a successful marketing campaign. But customers are human, and their behaviour can be volatile and unpredictable. So what looks like a great marketing approach in the boardroom may not actually be that effective. The year 2023 indeed brings a lot of surprises about the current consumer trends that brands can work upon.
ARM Worldwide