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The cricketing fervour is back with a bang as the much anticipated IPL season of 2024 is well underway, with fans a...
Read MoreThe thinking you need to create value for your business by embracing change..
The thinking you need to create value for your business by embracing change.
We are currently in an exciting period of transition, witnessing the onset and increasing popularity of numerous new concepts that are rapidly becoming major trends. Just as AI is progressively becomi...
With AI taking over the world, short-form content has also transformed. Technologies like NLP, Contextual Visual Pairing, behavioural tracking, sentiment analysis, and others are gearing up the conten...
Google Analytics, a website tracking tool, allows marketers and SEO professionals to collect and analyze the data about user behaviour who visit their website. Over the years, this has become one of t...
Google continuously releases algorithm updates to improve the quality of search results. These updates encourage website owners and digital marketers to create and optimize their content to meet the e...
Influencer marketing, the buzzword that has been dominating the digital marketing industry for a while now, was an arena once limited to only celebrities & a few dedicated bloggers. With the evolu...
All industries are ever-changing, and so is the behavior of consumers. Every year, there are new insights about the changing consumer behavior that help brands strategize better & witness growth. ...
The advertising industry has been shifting towards a more data-centric approach for years now. It is entering a new era. Online advertising is on the rise, attracting more and more advertising budgets...
In the era where we witness digital transformation every day, it has become important for marketers and advertisers to master omnichannel marketing. With evolving customer needs, brands now have to re...
Since Mark Zuckerberg or Satya Nadella talked about Metaverse, it has become the buzzword gaining substantial hype. Brands are wrapped aroun...
Tune in to this episode of the TWiD podcast where we talk about the future of advertising and how it will rely on discreet technology that adheres to the latest privacy guidelines while providing a qu...
