content marketing Archives - #ARM Worldwide


  • article

    How Advocacy Content Drove Apt Positioning & Sales for India’s First AI Electric Motorcycle | Revolt Motors

    Summary With the aim of creating conversations around everything that is impacting the environment which needs to be spoken about, Revolt Motors started as a joint vision of introducing India’s first AI-enabled motorcycle. Our primary challenge was to establish a…

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    How Sodexo repositioned as a digital-first company using digital content & PR

    CHALLENGE In its 20th year in India, Sodexo had to adopt a digital approach replacing the ubiquitous paper vouchers that the company used until now. It wasn't all easy for Sodexo, known for its iconic paper voucher, to make this…

  • article

    How National Doctor’s Day drove business of 6.5+ Cr for Bajaj FinServ

    Background Bajaj Finserv is one of India’s most diversified financial company offering consumer durable loans, lifestyle loans, personal loans, loans against property, small business loans etc. The company also has dedicated lending options for doctors such as home loans, business…

  • article

    #TeaForTrump – Viral marketing case study

    Challenge The intention and endeavour behind this intervention were to spread the word about the goodness of organic, green tea. #TeaForTrump digital and content marketing activation focused on inviting users to send their requests to Donald Trump (@realDonaldTrump) directly so…

  • article

    #InstaDiwali – An integrated content marketing & digital PR case study

    Challenge Diwali season is the most popular festive period in the country when brands keep no stone unturned to maximise sales. It comes in the last quarter of the year and is a look out for every player to end…

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    #HappierDiwali: CitiBank content marketing case study

    How Citibank took charge of the celebration of festivities in the digital world, laying foundations to the stage where it could showcase and differentiate itself with mouth watering offers on its Credit Cards, against the clutter of competition in 2013.…

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