Wondering whether the money you put into the content marketing is helping the company? Is the strategy achieving what you thought it will? Are you a part of the group of people who believe you can’t gauge the results from content marketing? This article will help you understand better the methods of assessing the content

Over the past decade, if you have been someone in SEO world then chances are there that you have regurgitated the phrase, “Content is King.” However, many marketers miss understood this concept and simply crammed up their website with as many keywords as possible for getting maximum links back. Less to their understanding, this technique

MainAd, an international Retargeting company headquartered at Italy, ventured into the Indian affiliate market with ProfiliAd. Profiliad is an affiliate marketing network in a technological partnership with Infospica to innovate and develop technological solutions for their target audience. Hina Mittal Nayar, CEO ProfiliAd carries industry experience of over a decade and sets on her first

While exhibitions are a gateway to participate in industry affairs, expand the horizon and utilize the opportunities to maximize marketing measures. In an age of cut through competition, every activity needs the right set of communication to get recognition. If you are an exhibitor in a national or international event like CES, ad tech India,

With the markets expanding, competition has accentuated for industry players across every sector. From one-sided communication, it has now come to an interactive model between the owners and consumers across multiple platforms. Corporates are massively investing on two pillars – Customer attention and retention in their minds. Higher the visibility, greater are the chances to

#TeaforTrump campaign started its journey from India to create required noise across the globe. The core of digital campaign execution strategy was real-time marketing, turning our content into liquid content & discoverable over the Internet.  The intention and endeavors behind this campaign was to spread the word about the power of tea. ARM Worldwide’s strength apart from paid

We all have gone through various jargons around content marketing but have you ever thought on measuring the effectiveness of a great content? What is a good or bad content? Skip this and go to the end of this post if you are simply interested in a checklist to gauge the content quality, else take

The way social media was a buzz word in 2008, influencer marketing is going through the same nowadays. Back then I still remember how I had to explain, “what”, “why” and “how” of social media to our prospective new clients. Thankfully “influencer marketing” doesn’t have that much problem and is quite adaptive amongst the marketing

The dynamics behind building a fan-base is always a long and stretched process, be it for a big brand or for a start-up. The key behind this is based on finding the right type of information to post and then to share it amongst people who matter. Here are a few points which will help you to influence