10 Things Every Marketer Should Know About Content Marketing


10 Things Every Marketer Should Know About Content Marketing

Content Marketing is the new age marketing strategy. It employs the use of content like articles, blogs, videos and photos to engage with potential customers. One of the major platforms that content marketing focuses on is social media. Social media is the largest platform in today’s time since a huge number of people have a

Top 50 Content Marketing Tools for Every Marketer


Top 50 Content Marketing Tools for Every Marketer

Today everyone in the world is generating content – either brands are making it for their audience, or there is a lot of user-generated content. The content could be in any form, format, tone & emotion. Content marketing is the kind of marketing that thrives by creating valuable, consumable, shareable content and distributing it through

Why Should Marketers Go for ROI Driven Content Marketing Agency?


Why Should Marketers Go for ROI Driven Content Marketing Agency?

Content marketing is one key form of inbound marketing, where you attract customers to your company’s website instead of going out in search for them. The customer attention is achieved via creating and sharing content through various formats. This can be done on any of the several social media platforms that exist in today’s online

How Effective is Your Content Marketing Strategy?


How Effective is Your Content Marketing Strategy?

Wondering whether the money you put into the content marketing is helping the company? Is the strategy achieving what you thought it will? Are you a part of the group of people who believe you can’t gauge the results from content marketing? This article will help you understand better the methods of assessing the content

Affiliate industry landscape by Hina Mittal Nayar, CEO, ProfiliAd


Affiliate industry landscape by Hina Mittal Nayar, CEO, ProfiliAd

MainAd, an international Retargeting company headquartered at Italy, ventured into the Indian affiliate market with ProfiliAd. Profiliad is an affiliate marketing network in a technological partnership with Infospica to innovate and develop technological solutions for their target audience. Hina Mittal Nayar, CEO ProfiliAd carries industry experience of over a decade and sets on her first

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