A fact that will be persistent is that Content is the king! From words to images to videos, everything we speak, read, write or hear, is content. Therefore, creating, publishing and distributing content for the digital target audience is the marketing strategy that financial marketers should incorporate into their marketing plans. Content marketing is not

When it comes to practical marketing strategies, it goes without saying that content marketing has quickly transformed into one of the most diverse and useful tactics one can employ to make sure that their marketing efforts can see the light of day sooner rather than later. The sheer usefulness of content marketing is at such

Throughout the larger part of 2017, content marketing had been the buzzword with the digital marketers across the world. However, this year content marketing would evolve a lot more than what meets the eye. Influencer engagement, content creation, social media campaigns and digital pr – these have been the foundations of content marketing ever since

The digital landscape is constantly on the rise and all the industries have started leveraging the digital platforms for overall business growth and generating high revenues. Of all the industries, Education Sector has recognized the huge potential it holds when it comes to reaching out to target students and parents to increase college enrollments. Content

We all know the importance of MBA in India. For some it’s the way to get the higher education and knowledge they need, for some, it’s the way to get into the big league. MBA is the hope that students from all across the world have to get better career prospects and have a better

Anyone who knows digital marketing is more than aware of the fact that content marketing has transformed the business scenario online. On one hand, it is more than fulfilling to see spectacular growth being generated, while on the other hand it is a lot of effort and involves dollops of sweat as well. So, if

So, have you thought it out and mulled it over as to how much of your marketing budget should be kept aside solely for content creation marketing? If you believe you are a small or a mid-sized business, you may want to answer in the affirmative and say – quite a considerable amount. A survey

Content marketing is the new way of marketing a brand in the age of social media. Running a SMB is not an easy task and to get your brand across to potential customers is even difficult. If you can’t get across to your target audience, you can’t create awareness for your brand. This affects the

The process of marketing is a dynamic one, which requires it to constantly adjust and react to the latest technology trends in the market. Content marketing has, hands-down, been accepted as the most viable method of marketing in today’s digital age. It focusses on the power of rich and interactive content to draw consumers towards

With computers taking a toll on humans, there will be a time when AI will completely take over us and our jobs. “While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending on the type of work they

Content Marketing is the new age marketing strategy. It employs the use of content like articles, blogs, videos and photos to engage with potential customers. One of the major platforms that content marketing focuses on is social media. Social media is the largest platform in today’s time since a huge number of people have a

Content marketing is the newest trend in marketing. The thought of spending less and gaining more lures everyone. All it requires is good content, right? Well, it’s not that simple. Good content still needs good marketing so that it can reach your target audience. Without successfully spreading the word about your content, it’ll just remain

Today everyone in the world is generating content – either brands are making it for their audience, or there is a lot of user-generated content. The content could be in any form, format, tone & emotion. Content marketing is the kind of marketing that thrives by creating valuable, consumable, shareable content and distributing it through