How Effective is Your Content Marketing Strategy?


How Effective is Your Content Marketing Strategy?

Wondering whether the money you put into the content marketing is helping the company? Is the strategy achieving what you thought it will? Are you a part of the group of people who believe you can’t gauge the results from content marketing? This article will help you understand better the methods of assessing the content

Affiliate industry landscape by Hina Mittal Nayar, CEO, ProfiliAd


Affiliate industry landscape by Hina Mittal Nayar, CEO, ProfiliAd

MainAd, an international Retargeting company headquartered at Italy, ventured into the Indian affiliate market with ProfiliAd. Profiliad is an affiliate marketing network in a technological partnership with Infospica to innovate and develop technological solutions for their target audience. Hina Mittal Nayar, CEO ProfiliAd carries industry experience of over a decade and sets on her first

5 Things You Must Do Before Attending an Event


5 Things You Must Do Before Attending an Event

With the markets expanding, competition has accentuated for industry players across every sector. From one-sided communication, it has now come to an interactive model between the owners and consumers across multiple platforms. Corporates are massively investing on two pillars – Customer attention and retention in their minds. Higher the visibility, greater are the chances to

Planning behind Tea for Trump real time marketing campaign


Planning behind Tea for Trump real time marketing campaign

#TeaforTrump campaign started its journey from India to create required noise across the globe. The core of digital campaign execution strategy was real-time marketing, turning our content into liquid content & discoverable over the Internet.  The intention and endeavors behind this campaign was to spread the word about the power of tea. ARM Worldwide’s strength apart from paid

[Guide] 10 Key Things that You Must Know About Influencer Marketing & Digital PR


[Guide] 10 Key Things that You Must Know About Influencer Marketing & Digital PR

The way social media was a buzz word in 2008, influencer marketing is going through the same nowadays. Back then I still remember how I had to explain, “what”, “why” and “how” of social media to our prospective new clients. Thankfully “influencer marketing” doesn’t have that much problem and is quite adaptive amongst the marketing

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