Content marketing is the new way of marketing a brand in the age of social media. Running a SMB is not an easy task and to get your brand across to potential customers is even difficult. If you can’t get across to your target audience, you can’t create awareness for your brand. This affects the

The process of marketing is a dynamic one, which requires it to constantly adjust and react to the latest technology trends in the market. Content marketing has, hands-down, been accepted as the most viable method of marketing in today’s digital age. It focusses on the power of rich and interactive content to draw consumers towards

Content Marketing is the new age marketing strategy. It employs the use of content like articles, blogs, videos and photos to engage with potential customers. One of the major platforms that content marketing focuses on is social media. Social media is the largest platform in today’s time since a huge number of people have a

Content marketing is the newest trend in marketing. The thought of spending less and gaining more lures everyone. All it requires is good content, right? Well, it’s not that simple. Good content still needs good marketing so that it can reach your target audience. Without successfully spreading the word about your content, it’ll just remain

Today everyone in the world is generating content – either brands are making it for their audience, or there is a lot of user-generated content. The content could be in any form, format, tone & emotion. Content marketing is the kind of marketing that thrives by creating valuable, consumable, shareable content and distributing it through

Content marketing is one key form of inbound marketing, where you attract customers to your company’s website instead of going out in search for them. The customer attention is achieved via creating and sharing content through various formats. This can be done on any of the several social media platforms that exist in today’s online

Wondering whether the money you put into the content marketing is helping the company? Is the strategy achieving what you thought it will? Are you a part of the group of people who believe you can’t gauge the results from content marketing? This article will help you understand better the methods of assessing the content

Over the past decade, if you have been someone in SEO world then chances are there that you have regurgitated the phrase, “Content is King.” However, many marketers miss understood this concept and simply crammed up their website with as many keywords as possible for getting maximum links back. Less to their understanding, this technique

MainAd, an international Retargeting company headquartered at Italy, ventured into the Indian affiliate market with ProfiliAd. Profiliad is an affiliate marketing network in a technological partnership with Infospica to innovate and develop technological solutions for their target audience. Hina Mittal Nayar, CEO ProfiliAd carries industry experience of over a decade and sets on her first

While exhibitions are a gateway to participate in industry affairs, expand the horizon and utilize the opportunities to maximize marketing measures. In an age of cut through competition, every activity needs the right set of communication to get recognition. If you are an exhibitor in a national or international event like CES, ad tech India,