ad:tech 2019 started on a high note with a spirited session from David Freeman, the Executive Vice President of Star India, who spoke about the importance of emotional stakes in the marketing strategies of today. This point was illustrated in an innovative manner when he directed the audience to shake the hand of a person

With 2019 approaching, the Digital Marketing landscape is going to witness a dramatic change. Some of the most common trends and tactics will become outdated while innovations and practices will disrupt the market. There are many new digital marketing trends and strategies that are evolving swiftly in the current high tech, internet dominating era that

The 4-day INBOUND 2020 came to a close on September 7th, with a whole host of informative and productive sessions that provided attendees with excellent insights into the world of marketing and how it’s evolving with the changing times. With around 21,000 people attending this landmark marketing event, these professionals were witness to some of

‘Your customer journey is your content journey’ –  is rightly said and the closest we can come to defining Inbound Marketing. Providing a bespoke customer experience that underscores creating personalized content has never been more important than now. Given the competitive digital leading world and the mechanics of how customers/ buyers respond to your content

How long has it been since you logged into your Facebook or Twitter using a laptop? We are assuming that you cannot even recall the last time you did it. Well, owing to the digital transformation affecting the businesses as well as consumers at a rate faster than ever, everything is in your hand; just

Inbound marketing, as the marketers of tomorrow should already know, is directing your marketing efforts to attract your target audience by providing them with informative content to add value at every stage of their buying journey. It is the opposite of traditional marketing or outbound marketing which involves marketing to the masses irrespective of the

The finance industry is unlike the other industries. The tasks that we take days to complete is their everyday job. People working in the finance industry are always aware and keep an eye on every aspect of the job because just one wrong click can cause a loss of billions and change the future of

Most people assume that the finance industry is concerned with numbers, and numbers only. However, like any other industry domain of work, the finance sector also has other departments without which it can’t function properly. All companies, regardless of their vertical, face massive competition in the market. The finance industry is no exception and has

The first and foremost question that arrives in the minds of the readers after reading the heading is that, is it even required to do marketing for universities? Yes, it is. Providing education is the greatest deed, but an educational institute doesn’t work on praise, it needs money and other monetary resources to continue its

2020 is almost over, and what a tremendous year it has been for digital innovations! According to a global research conducted by MIT, 85% of respondents agree that “being a digital business is important for the success of my company.” I know you agree too! Adapting to the continually evolving digital market environments and leveraging

In layman language, online reputation management is the process of analyzing the threats to the name of an organization and making constant efforts to keep up the name of a brand. Online reputation management can give an organization a chance to tap into the new horizon of a market and expand their business multi-folds. But,

We all know the importance of MBA in India. For some it’s the way to get the higher education and knowledge they need, for some, it’s the way to get into the big league. MBA is the hope that students from all across the world have to get better career prospects and have a better

In today’s digital-driven age, emphasis of customer retention and customer satisfaction in marketing strategy has been more than ever before. There has been a shift towards more humanistic approach to marketing, with practices such as Customer Relationship Management (CRM) being adopted by many companies. A CRM software is incredibly useful to marketers to effectively manage