As a content marketing agency, we believe, Content marketing is a strategy to create, curate & amplify a content for building advocacy & thought leadership which can directly result in achieving business & marketing objectives by influencing a set target audience.
Content plays a crucial role in the digital world. Its importance can be felt every time Google releases its new core web vitals guidelines. There is a reason why it is said, “Content Is The King", and the reason is getting bigger and broader with each passing day. Through content marketing, your customers get answers about your brand and its products. This marketing strategy also helps position the brand in a subtle yet smart way into the customer psyche. It helps in building a healthy relationship with your customer, improve conversions and generate leads.
The recipe behind the perfect performance of content marketing lies in an exact and opportune mix of timing, audience targeting, distribution channels, amplification, seeding, and cross-promotion on multiple platforms. Content marketing is a medium where we create and share the relevant information in the form of blogs, videos, images, articles, emails, etc. to promote a business or services. It is an indirect way of marketing with the intent to generate interests and liking for a brand in the reader's mind. With content marketing services, we target a specific set of audience and make the content available for more layers of the audience. It is used for long-term goals and has a wider impact on building brand awareness for the company.
We have several many use cases where it actually helps in driving business results, example:
Zillions of content pieces are created every day, from UGC to Branded ones varying in format, tone, emotions and elements to achieve business goals. Users along with search engines need to know what truly makes your website unique. Stellar content is all you need. We thereby help you with content marketing services, marketing strategies, creation and content amplification to meet your business goals. Create happy customers, improve ROI with effective content.
As a content marketing agency & unlike traditional content marketing companies, we look at things differently and create content that can live on your owned channels and reach the right 3rd party social media participants. This often involves the development of a central theme with various forms of content produced to bring that creative concept to life. Once we work with you on the strategy part, there comes the critical task of creating content. Surely creating quality content takes time, but you do want ‘bang for your buck’. Our content marketing process goes through a rigorous vetting to ensure it fits the bill every time. Though without a proper content strategy it feels like shooting arrows in the dark. From awareness to conversion, let us help you craft the story in a way which engages users and helps in building your brand. Our speciality from Day 1 is to zero in on what gets and retains the user’s attention.
As we have mastered the art of delivering contextually relevant content-driven experiences, we’ll work with you to conduct competitive and industry audits. Let’s dispense the fluff to create practical solutions for content development, promotion and distribution to lay down the roadmap for success. Jay Baer says “There is something about bringing somebody inside your head through your ear holes that tie you to that person in a way that reading a blog post or reading a book or anything else just doesn’t.” Keeping this in mind we work on content creation and its amplification strategies. Leading from blogs, whitepapers, video, infographics to case studies, we offer every content marketing service to our brands. Creating the perfect type of content that brings in personalization. So that the content which is delivered straight to the email of a customer can serve the purpose of serving specific content as well as getting customer buy-in. Drive traffic to a specific source and nurture them with content marketing services.
How content marketing is integrated with other marketing tactics:
- Social media marketing: Content marketing strategy comes before your social media strategy
- SEO: Search engines reward businesses that publish quality, consistent content.
- PR: Successful PR strategies address issues readers care about, not their business.
- MAN & Machine managed media: For media to work, you need great content behind it.
- : Content is key to driving inbound traffic and leads.
- Influencer marketing: Without the right content, influencers can make or break the brand so it is for sure an extension of content marketing.
At #ARM Worldwide, we curate bespoke niche content that targets the right audience and positions your brand at the top in an appropriate way.