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How Inbound Marketing Can Help You Grow Your Startup


How Inbound Marketing Can Help You Grow Your Startup

Inbound marketing refers to a marketing strategy that helps companies bring their potential audience to their business, rather than having the marketing team pay a hefty amount and fight for the customer’s attention. Companies create marketing content in order to appeal to their potential customers, which attracts qualified client leads to the business and keeps

This Week in Digital – The Impact of Content Marketing on LinkedIn, an HR Revolution with Google Hire, Facebook Starts Competing with YouTube Through Watch, and the Rising Importance of Automation


This Week in Digital – The Impact of Content Marketing on LinkedIn, an HR Revolution with Google Hire, Facebook Starts Competing with YouTube Through Watch, and the Rising Importance of Automation

Another week, another round of the latest developments in the digital world. Let’s look at some of the major ones. ‘How to effectively market content on LinkedIn’ – Honey Singh, CEO of #ARM Worldwide LinkedIn marketing today is one of the most effective gimmicks to reach the target audience and one of the best places

Will AI Replace Writers and Content Marketers?


Will AI Replace Writers and Content Marketers?

With computers taking a toll on humans, there will be a time when AI will completely take over us and our jobs. “While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending on the type of work they

Morality & Marketing: Creating an Ethical Promotion Campaign


Morality & Marketing: Creating an Ethical Promotion Campaign

The online landscape has transformed marketing. What used to be a relatively straightforward practice now includes endless digital tricks that can significantly improve company visibility and attract new customers. However, these somewhat underhanded tactics have raised questions of credibility previously unknown in advertising and marketing. While once unethical marketing simply referred to false advertising, today

Why Marketing Automation is needed for Lead Nurturing


Why Marketing Automation is  needed for Lead Nurturing

Today’s business world has undergone a transition from how it functioned in the previous era. Technology has not only contributed to exponential growth graphs, but it has also managed the planning, strategized goal orientation and made the workforce resourceful. Marketing Automation has helped the businesses with its efficient use of technology. Tasks like emails, social

This Week In Digital – Instagram Surpasses Snapchat , Amazon Dominates Online Sales, Google AdSense changes policies and Facebook integrating ads in Messenger


This Week In Digital – Instagram Surpasses Snapchat , Amazon Dominates Online Sales, Google AdSense changes policies and Facebook integrating ads in Messenger

This week, a lot of developments have happened in the digital world. Let’s take a look at the latest news in digital space. Instagram overtakes Snapchat in daily users By utilizing ‘stories’ that Snapchat was mainly known for, Instagram has established itself as one of the dominant social media sites. Instagram now boasts a total

Latest Google SEO Updates and Algorithm 2017


Latest Google SEO Updates and Algorithm 2017

Hey all you SEOers! It’s that time of the year again when we need to look at the latest Google SEO updates once again. Yes people, Google has a new update ready for us again – in 2017. Some experts have been contemplating that the company has made up gradations in Google Penguin algorithm probably

7 Easy SEO Tips to Skyrocket Your Business Growth


7 Easy SEO Tips to Skyrocket Your Business Growth

Everyone wants to achieve better search engine rankings as organic search traffic is a tested and proven technique for business growth. The main hiccup is SEO, which keeps evolving. Although it’s a good thing because you no longer require a ton of backlinks, supportive microsites, keyword stuffing or heavy usage of anchor texts to rank

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