Brands and individuals tune in to Twitter every day to connect with people over real-time conversations and to see and discuss what’s going on in the world, across all of their interests and passions. I attended an online event recently hosted by Twitter called #What’shappeningIndia2022 where experts spoke about twitter’s latest innovations, products, content, and

The mutually beneficial relationship between digital marketing and the Indian Premier League (IPL) has thrived from the very start, and with the rise in hyper-digitalisation, the industry has only benefited more. Advertising and promotion on social media sites or via a partnership with cricketers have also given much-needed public exposure to several brands and their

With a rapidly growing viewership, it is no surprise to see an increasing number of brands opting to advertise on OTT platforms. They have changed the way the world consumes content. In India alone, there was a consumption of 204 billion minutes of OTT content in 2021. And this new way of providing media content

Initially started as a means to enhance the gaming experience and entertainment, metaverse has evolved to become the most significant tech that is revolutionising all prominent sectors across the globe. This visually rendered internet allows individuals and brands to interact across digital worlds and exchange digital items across platforms. Let us find out what the

“Where there is a woman, there is magic” – Ntozake Shange. The achievements of women and how far they have come in the struggle for their rights within the cultural, political, and social spheres are honoured as International Women’s Day on 8th March every year. Furthermore, organisations big and small come together to show women

With more and more brands targeting the consumers online, digital continues to be deeply implanted in the communications strategy of brands. As a result, businesses today must not only plan for the future of their marketing efforts but also be prepared to take advantage of them. So it’s that time again when we all collectively

With users worldwide spending more and more hours online, influencer marketing has become an effective method to convey the right message to the right audiences in the most practical manner possible. The good news is that this form of marketing is becoming more data-driven than ever before, giving brands additional measurement capabilities to evaluate their

Whether an industry giant or a newbie, every brand has one target to success – to let the whole world know about their brand. Adding to this are the massive cultural shifts society has been experiencing over the last couple of years, from social justice movements to the pandemic, to the rising climate crisis, which

Social Media platforms provide you access to people that matter the most for your business. Getting your employees involved in social media marketing is a strategy that is increasingly growing and equally rewarding. Ergo, it makes sense for a company to invest in an employee advocacy program that leverages employees’ personal networks to engage their

Managing and consistently updating your website is crucial in the digital world we work and live in. Businesses need an intuitive system that allows easy updating of information while maintaining brand identity and keeping messaging consistent for prospective customers.   A Content Management System (CMS) stores all of your web content in one place, supports effortless

In the era of consumerism, the concept and need for digital branding thrive on any and every omnichannel approach. It is the ability to consistently apply your brand’s story to a consumer throughout the digital touch points (social media, web page, email, etc.) and drive your business’s effectiveness. In addition, it helps to cement top

LET’S CHECK OUT HOW VACCINES SLAY COVID! India has started one of the biggest vaccine drives around the world considering its large population, now we certainly have some common questions in mind about the vaccination process and the vaccines. We have heard rumours and a lot of information has been flowing in. But we need