STIGMA AROUND COVID   REACH OUT! Don’t be afraid to ask for help. Be connected to your friends and family, seek their support if you need it. Be open to talk about anything with them. If you find yourself in a situation where you need more support then reach out to a mental health provider,

HOW WE CAN TRY TO MAKE THE BEST OF THIS SITUATION   With the COVID-19 (china virus – pun intended) situation continuing to evolve, it’s difficult to feel grounded. While dealing with these disruptions in our daily lives, we need to work extra hard to manage our emotions well. Expect to have a lot of

HOW SAFE ARE VACCINES?   In the backdrop of reports questioning the safety of the vaccines, the DCGI has said both Covishield and Covaxin are safe Covid-19 vaccines. DCGI VG Somani categorically said, “BOTH vaccines are 110 percent safe. Some side effects like mild fever, pain, and allergy are common for every vaccine. We will

PREVENTION IS BETTER THAN CURE   SOMETIMES ‘TOO CHEESY’ IS GOOD! The swiss cheese is not edible, but it can save lives. In the ongoing conversation about how to defeat the coronavirus, experts have made reference to the “Swiss cheese model” of pandemic defense.   Multiple layers of protection imagined as cheese slices, block the

Let’s start on a POSITIVE note! We are all in this together and we will get through this together! – A true ARManion 💪 Some of us are still not sleeping well, sanitisers are making our hands dry, and our brains are foggy from reading too much about covid-19. It is okay to feel overwhelmed

Marketing automation in today’s customer-led, dynamic environment can fasten up GTM and refine efficiency, allowing businesses to utilise time for improving their growth. 64% of leading E-commerce businesses say that integrating marketing automation has contributed to more sales. By uniting E-commerce with marketing automation, you get the benefits of creating a sophisticated shopping experience with

It is crucial that all the elements of your E-commerce store come together to create a perfect experience for your customers. Fortunately, you can do numerous things to enhance the possibilities of driving your sales traffic and keeping your customers coming back for more web services.  On average, only 1.94 percent of E-commerce website visits

None of us is a stranger to influencer marketing techniques employed by businesses to promote their products and services. Digital and social media has taken off as a marketing and advertising platform in the past few years, turning influencers into a marketing tool. As content creators on social media began gaining popularity, several businesses started

In 2021, businesses will have to move past their losses in the year 2020, and come up with robust digital marketing strategies for long-term benefits. They will have to ensure that their approach is all-encompassing and functions smoothly across all platforms and channels. Several industries have already started taking the required steps to ensure that

With the festive period nearly here, brands must be eagerly anticipating the upcoming rush. E-Commerce is fundamentally indispensable now, with it being the preferred mode of business for most users. Embracing digital transformation and technology during the Diwali festive season, and making the most of them will be key to drive all business goals and

In God we trust, all others must bring data- William Edwards Deming. One of the most undesirable yet common scenarios in marketing is that brands invest their money and efforts in marketing but fail to get the desired results. When the question of where the money went is posed, most people are left with nothing

ad:tech 2019 started on a high note with a spirited session from David Freeman, the Executive Vice President of Star India, who spoke about the importance of emotional stakes in the marketing strategies of today. This point was illustrated in an innovative manner when he directed the audience to shake the hand of a person

Companies constantly need to update skilling programs for their employess to remain relevant and cutting edge.The Indian start-ups space is evolving exponentially. The growth has been largely contributed by newly arrived technology cycle which has brought new requirements and hence rapidly changes the existing skills in the labor market. A specialized or diverse skill set