Marketing blogs are an excellent way to stay out and discover crucial information and identify tried-and-tested ways to spot the various marketing trends around today’s fast-paced industry. So here are the top informative and essential marketing blogs that every CMO should follow: #1. Marketing Land Marketing Land is a reliable source of the latest news

Social media is the new way of communication. It hasn’t been here for long (maybe just over a decade) but it already is the most widespread method of communication. Social media has become so important that it is one of the biggest contributors to website traffic. The advent of so many social media portals has

When you’re a SMEs or start-up, it is essential that you want to reach to your potential users; you want the people to know about you. The real struggle for SMEs or Startups is how they become the part of any discussion. One of the classic ways to implement any marketing strategy used in such

Inbound marketing refers to a marketing strategy that helps companies bring their potential audience to their business, rather than having the marketing team pay a hefty amount and fight for the customer’s attention. Companies create marketing content in order to appeal to their potential customers, which attracts qualified client leads to the business and keeps

Another week, another round of the latest developments in the digital world. Let’s look at some of the major ones. ‘How to effectively market content on LinkedIn’ – Honey Singh, CEO of #ARM Worldwide LinkedIn marketing today is one of the most effective gimmicks to reach the target audience and one of the best places

Content marketing is the new way of marketing a brand in the age of social media. Running a SMB is not an easy task and to get your brand across to potential customers is even difficult. If you can’t get across to your target audience, you can’t create awareness for your brand. This affects the

The process of marketing is a dynamic one, which requires it to constantly adjust and react to the latest technology trends in the market. Content marketing has, hands-down, been accepted as the most viable method of marketing in today’s digital age. It focusses on the power of rich and interactive content to draw consumers towards

With computers taking a toll on humans, there will be a time when AI will completely take over us and our jobs. “While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending on the type of work they

The online landscape has transformed marketing. What used to be a relatively straightforward practice now includes endless digital tricks that can significantly improve company visibility and attract new customers. However, these somewhat underhanded tactics have raised questions of credibility previously unknown in advertising and marketing. While once unethical marketing simply referred to false advertising, today

Today’s business world has undergone a transition from how it functioned in the previous era. Technology has not only contributed to exponential growth graphs, but it has also managed the planning, strategized goal orientation and made the workforce resourceful. Marketing Automation has helped the businesses with its efficient use of technology. Tasks like emails, social

This week, a lot of developments have happened in the digital world. Let’s take a look at the latest news in digital space. Instagram overtakes Snapchat in daily users By utilizing ‘stories’ that Snapchat was mainly known for, Instagram has established itself as one of the dominant social media sites. Instagram now boasts a total

The Market has witnessed a breathtaking displacement after the debut of inbound marketing in the last few years. Earlier customers used to rely on fancy advertisements, cold calling and chunk of low-quality leads but not anymore and inbound marketing strategy attracts customers like a bright flower lures the bees. Inbound marketing comprises of content marketing,

The wait is over, here is the week’s update to build your knowledge sphere with insights. Jio brings India to global rank 15 in 4G availability, but dropped down in 4G Speed India ranks 15th in global 4G availability according to The State Of LTE (June 2017) Report by OpenSignal, courtesy to Reliance Jio. In