Rishi Raj, Author at #ARM Worldwide

Affiliate industry landscape by Hina Mittal Nayar, CEO, ProfiliAd


Affiliate industry landscape by Hina Mittal Nayar, CEO, ProfiliAd

MainAd, an international Retargeting company headquartered at Italy, ventured into the Indian affiliate market with ProfiliAd. Profiliad is an affiliate marketing network in a technological partnership with Infospica to innovate and develop technological solutions for their target audience. Hina Mittal Nayar, CEO ProfiliAd carries industry experience of over a decade and sets on her first

Boltt Showcases at TechCrunch Disrupt


Boltt Showcases at TechCrunch Disrupt

The doors to TechCrunch Disrupt SF 2016 opened on September 12 at Pier 48 in San Francisco. The three-day conference hosted over 5,000 attendees, with hundreds of thousands more tuning in online. With a gamut of activities, start-up and tech companies alike gathered to showcase new ideas and products. The fraternity showcased innovative products with

Facebook on Fake News, Revisiting Instagram Photos, Keeping up with the #MannequinChallenge: This Week In Digital


Facebook on Fake News, Revisiting Instagram Photos, Keeping up with the #MannequinChallenge: This Week In Digital

We are the middle of December, just two weeks away from 2017. In Digital, most things are moving product wise and a lot has been happening on social media. In coming weeks, we will witness the opening lineup of Christmas campaigns from the spectrum of brands. For this week, following is the roundup of everything

DeepDrumpf the Twitter bot, Major League Baseball’s Snapchat Deal, BBC on WhatsApp and Viber: This Week In Digital


DeepDrumpf the Twitter bot, Major League Baseball’s Snapchat Deal, BBC on WhatsApp and Viber: This Week In Digital

It was a significant weekend! India had its 2016 make of international digital advertising and marketing conference ad:tech New Delhi. We were delighted to have honor to be Digital Partner of the event. It was a success, with great keynotes and panel discussions. The expo witnessed demonstrations from the best of the industy bringing new

5 Things to Keep in Mind while Writing an Effective Digital PR


5 Things to Keep in Mind while Writing an Effective Digital PR

With an ever increasing focus on content creation and hence marketing that content effectively, a large focus is on the distribution channels and effectively disseminating that content to the people who can not just consume it but also effectively pass it on forward for the layman to consume the content and hence influence his actions. PR

ad:tech New Delhi 2016 Keynote Roundup #1: Starting Real Connections in a Digital World & Creating Customer Value through Empathy


ad:tech New Delhi is India’s largest Digital Marketing & Advertising Conference and Exhibition in India. In its 2016 edition, we at #ARM Worldwide were proud partner of Digital of the event. The event kicked off its Day #1 today with two of the most phenomenal keynotes, presented by industry professionals Michael Chrisment and Alexander Schlaubitz. Michael is the

MWC 2016 launch, #AmPrettyTough by Dabur Gulabri, YouTube’s new blurring feature, Facebook canvas ads: This Week In Digital


Major announcements and launches were made this week in Digital at MWC 2016. To express more, Facebook went beyond their original thumbs-up ‘Like’ button with five new reactions and also played with canvas for advertising. A new ad campaign #AmPrettyTough is ready to break the stereotype, whereas YouTube blurs the objects on uploaded video. Best

#ActEqual for gender equality, Twitter’s new Video Ad format, and selling lipsticks on Social Media: This Week in Digital


#ActEqual for gender equality, Twitter’s new Video Ad format, and selling lipsticks on Social Media: This Week in Digital

This week, the usuals continued. Major companies in digital continued to ride the exec rollercoaster. We were not short of campaigns as well. Twitter also continued with its predictable flow and introduced a new video ad unit. In much detail, following is our pick for This Week in Digital. The biggest hit on SEO might come

Hulk vs Ant-Man in Coke Mini video, OK Go goes viral on Facebook and the defeat of Free Basics in India: This Week In Digital


Hulk vs Ant-Man in Coke Mini video, OK Go goes viral on Facebook and the defeat of Free Basics in India: This Week In Digital

It has been a happening week on Digital. There was an end brought to the epic battle between Free Basics by Facebook and Net Neutrality advocates in India. We saw Hulk chase Ant-Man in a micro-action-sequence for a can of Coke Mini. And zero gravity ruled social media (particularly Facebook) with OK Go’s new music

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