Honey Singh, Author at #ARM Worldwide

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  • article

    Improve Customer Experience with Growth-Driven Design for Finance Marketing

    The digital landscape is changing daily and to meet the standards of the current times and provide an enhanced experience to their users, financial marketers need to keep abreast with the latest technological trends. Are you still marketing your products…

  • article

    All You Need to Know About YouTube Video Monetisation

    YouTube, the most prominent video platform in the world, is not only a place where people upload videos on various topics and subject matters anymore but has gradually turned into a business or professional opportunity. YouTube is a platform where…

  • article

    Digital PR: Guide to Generating Free Buzz for your Company

    Public Relations, or PR, is a communication activity with which the company seeks to build a relationship with the public, which is mutually beneficial for both. The fact that it is entirely different from marketing makes it imperative for every…

  • article

    Top 5 UI/ UX Trends 2018

    The technological advancements happening universally are changing the way the world is looking at everything. Needless to say, when we talk about technology, the first thing that comes to mind is the computers or machines that can write, calculate, talk,…

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    10 Important 2018 Trends in PR That You Can’t Afford to Ignore

    Gone are the days when PR was limited to just reputation management, press outreach for newspapers, radios and television, press release distribution etc. With the introduction of the Internet, the opportunities for PR have increased. PR professionals need to adapt…

  • article

    What are the best tactics to do Public Relations for startup? – #StartupPR

    A Bootstrapped Startup is a startup where an entrepreneur uses very minimal capital investment and uses the company’s revenues to fund his business. This method can be beneficial as the owner is not compromising on his equity to raise funds.…

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    [Guide]- 10 Key Things to Know About Influencer Marketing & Digital PR

    The way social media was a buzz word in 2008, influencer marketing is going through the same nowadays. Back then I still remember how I had to explain, "what", "why" and "how" of social media to our prospective new clients.…

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    IPRCCA Award for Most innovative use of Social Media

    We are glad to announce that ARM Worldwide has been awarded with another gold. This time, India PR & Corporate Communications Awards 2016 (IPRCCA) for most innovative use of Social Media in “A hilarious attempt by TE-A-ME to "Purify" Donald…

  • article

    Manifest Summit 2016 – Day1

    Manifest–The Founders Summit aimed to nurture a community of Founders.The festival was a gathering of business founders, created to foster new ideas and inspire actionable results. The objective was to stimulate new initiatives and ventures, build new connections and collaborations,…

  • article

    Manifest Summit 2016 – Day2

    Manifest–The Founders Summit aimed to nurture a community of Founders.The festival was a gathering of business founders, created to foster new ideas and inspire actionable results. The objective was to stimulate new initiatives and ventures, build new connections and collaborations,…

  • article

    Planning behind Tea for Trump real time marketing campaign

    #TeaforTrump campaign started its journey from India to create required noise across the globe. The core of digital campaign execution strategy was real-time marketing, turning our content into liquid content & discoverable over the Internet.  The intention and endeavors behind this campaign…

  • article

    How to Measure the Quality & Value of the Content?

    We all have gone through various jargons around content marketing but have you ever thought on measuring the effectiveness of a great content? What is a good or bad content? Skip this and go to the end of this post…

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    How are bloggers and influencers being leveraged by brands?

    A few days ago, I was interviewed for the Ernst & Young (EY) Social Media Marketing India Trend Study. The report is very insightful if you are looking to explore questions like: "What are the key challenges that digital marketers…

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