Honey Singh, Author at #ARM Worldwide

Here is Why You Should Outsource Your Digital Marketing Services


Here is Why You Should Outsource Your Digital Marketing Services

It is said that the success of any business is directly proportional to the marketing strategies of the company. It doesn’t matter whether the product or the service they’re offering is absolutely unique and useful or something that’s easily available in the market, a good marketing strategy is pivotal for the companies to promote their

10 Important 2018 Trends in PR That You Can’t Afford to Ignore


10 Important 2018 Trends in PR That You Can’t Afford to Ignore

Gone are the days when PR was limited to just reputation management, press outreach for newspapers, radios and television, press release distribution etc. With the introduction of the Internet, the opportunities for PR have increased. PR professionals need to adapt to the changing dynamics. The shifting focus from Traditional PR to Digital PR is evident,

[Guide] 10 Key Things that You Must Know About Influencer Marketing & Digital PR


[Guide] 10 Key Things that You Must Know About Influencer Marketing & Digital PR

The way social media was a buzz word in 2008, influencer marketing is going through the same nowadays. Back then I still remember how I had to explain, “what”, “why” and “how” of social media to our prospective new clients. Thankfully “influencer marketing” doesn’t have that much problem and is quite adaptive amongst the marketing

IPRCCA Award for Most innovative use of Social Media


IPRCCA Award for Most innovative use of Social Media

We are glad to announce that ARM Worldwide has been awarded with another gold. This time, India PR & Corporate Communications Awards 2016 (IPRCCA) for most innovative use of Social Media in “A hilarious attempt by TE-A-ME to “Purify” Donald Trump”. e4m IPRCCA 2016 is the path breaking initiative to salute and recognise the contribution

Manifest Summit 2016 – Day1


Manifest–The Founders Summit aimed to nurture a community of Founders.The festival was a gathering of business founders, created to foster new ideas and inspire actionable results. The objective was to stimulate new initiatives and ventures, build new connections and collaborations, and kindle a community of people who have the desire to be inspired to rise

Manifest Summit 2016 – Day2


Manifest–The Founders Summit aimed to nurture a community of Founders.The festival was a gathering of business founders, created to foster new ideas and inspire actionable results. The objective was to stimulate new initiatives and ventures, build new connections and collaborations, and kindle a community of people who have the desire to be inspired to rise

Planning behind Tea for Trump real time marketing campaign


Planning behind Tea for Trump real time marketing campaign

#TeaforTrump campaign started its journey from India to create required noise across the globe. The core of digital campaign execution strategy was real-time marketing, turning our content into liquid content & discoverable over the Internet.  The intention and endeavors behind this campaign was to spread the word about the power of tea. ARM Worldwide’s strength apart from paid

How are bloggers and influencers being leveraged by brands? – #EYIndiaDigital Trend Study


How are bloggers and influencers being leveraged by brands? – #EYIndiaDigital Trend Study

A few days ago, I was interviewed for the Ernst & Young (EY) Social Media Marketing India Trend Study. The report is very insightful if you are looking to explore questions like: “What are the key challenges that digital marketers are facing?” or “How do companies evaluate, strategize & invest in social”. Some of my

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