Kartik Lal, Author at #ARM Worldwide

Newsroom

  • article

    Boost Festive Sales With AI

    The ongoing festive period is in full swing with brands planning to make the most out of the increased purchasing capabilities of customers, who in turn, are targeting the lucrative promotions and discounts available. However, it’s a different ballgame this…

  • article

    Diwali: The Golden Season of E-Commerce

    With the festive period nearly here, brands must be eagerly anticipating the upcoming rush. E-Commerce is fundamentally indispensable now, with it being the preferred mode of business for most users. Embracing digital transformation and technology during the Diwali festive season,…

  • article

    The Overlooked Importance of Mental Health – #ARMEcosystem++

    The COVID-19 pandemic brought along a variety of different obstacles and barriers to us as an organization. Beyond the effects of a traditional economic downturn, COVID-19 has presented additional challenges — fear from the virus itself, wide-spread grief, and lastly,…

  • article

    The 5Cs of Sports Marketing

    With the IPL now in full swing, brands across the country are pulling out all the stops in terms of marketing ideation and strategy. Leveraging sports is a fun and interactive way to connect with audiences. When exploring the realm…

  • article

    Leveraging Sports for Marketing

    The strongest brands create emotional bonds with their users. Sport is one such avenue that has unique emotional power. In no other walk of life do our hearts and brains become so invested in the activities of people we do…

  • article

    Rewire Customer Interaction With Chatbots

    Customer interaction and communication are quintessential elements of marketing activities, especially on digital platforms. In the current scenario we find ourselves in, physical interaction and engagement between brands and users are at an all-time low. This makes it more important…

  • article

    PR in the Digital World

    PR, just like nearly every function of promotion, has had multiple faces since its inception. It is a field which has evolved into new forms multiple times and will continue to do so in the near future. Nowadays, PR is…

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