Recently, the world of professional tennis witnessed the crowning of a new French Open champion, Simona Halep. By doing so, she also achieved her first Grand Slam title – a feat that had eluded her for what felt like ages. However, no matter how many obstacles Halep encountered in her journey, she always managed to

Technology is changing the digital scape in a big way. Marketing has taken a shift from the traditional methods involving print and electronic media to the digital modes which cater to the desktop and mobile users. However, with the technological developments, the digital marketing practices have also transformed with time, and it is not just

Technology is evolving at a rapid pace and so is its usage by people across the world. With everything happening at the click of a button, it has become relatively more comfortable for the consumers to satisfy their needs and requirements anytime, anywhere. When brands across the globe are offering such ease of access to

It is said that the success of any business is directly proportional to the marketing strategies of the company. It doesn’t matter whether the product or the service they’re offering is absolutely unique and useful or something that’s easily available in the market, a good marketing strategy is pivotal for the companies to promote their

With most companies shifting their marketing attention from traditional media to social media, the importance of good marketing tactics has constantly been increasing. Getting the right marketing tactics is very important, or else the strategy is ineffective. There are a lot of methods that people have used from time to time-related to social media marketing,

With the increase in competition in the marketing world, you need to develop strategies that outshine those of your competitors. This puts pressure on the CMO to come up with such strategies and help promote the company. For this, you must first have a good knowledge of what digital marketing entails and what are the

Every marketer dreams of creating and implementing the greatest buzz-worthy marketing campaign on social media platforms to gather the attention of the masses. Brands have come up with a blend of traditional and new media tactics to get the people talking about their brands on social media platforms. A social media campaign is a marketing

With the world’s focus shifting from traditional marketing to digital marketing, it is important to distribute your budget to achieve good marketing strategies effectively. Digital marketing strategies can take up unlimited funds, which is why you need to set a budget which is comfortable for your company to spend. Within this budget, it is important

Digital marketing. What does these couple of words mean? Are they just some new fancy buzzwords or do they really mean something that’s important? Digital marketing made simple – this is a term that can be used for any form of marketing products or services that make use of electronic devices. And it’s been around

Today, the ubiquity of digital marketing is such that no marketer can overlook it. Especially the small and medium businesses are catching up with modern technologies by incorporating their existing marketing efforts with digital marketing strategies – in an attempt to capture the developing and productive online marketplace. The digital consumption, in fact, has revolutionized