Manas Gulati, Author at #ARM Worldwide

What marketers can learn from Simona Halep’s success story


What marketers can learn from Simona Halep’s success story

Recently, the world of professional tennis witnessed the crowning of a new French Open champion, Simona Halep. By doing so, she also achieved her first Grand Slam title – a feat that had eluded her for what felt like ages. However, no matter how many obstacles Halep encountered in her journey, she always managed to

Importance of Marketing Automation for Marketers


Importance of Marketing Automation for Marketers

Technology is evolving at a rapid pace and so is its usage by people across the world. With everything happening at the click of a button, it has become relatively more comfortable for the consumers to satisfy their needs and requirements anytime, anywhere. When brands across the globe are offering such ease of access to

Here is Why You Should Outsource Your Digital Marketing Services


Here is Why You Should Outsource Your Digital Marketing Services

It is said that the success of any business is directly proportional to the marketing strategies of the company. It doesn’t matter whether the product or the service they’re offering is absolutely unique and useful or something that’s easily available in the market, a good marketing strategy is pivotal for the companies to promote their

10 Tactics to Make Social Media Work for SMBs


10 Tactics to Make Social Media Work for SMBs

With most companies shifting their marketing attention from traditional media to social media, the importance of good marketing tactics has constantly been increasing. Getting the right marketing tactics is very important, or else the strategy is ineffective. There are a lot of methods that people have used from time to time-related to social media marketing,

6 Best Award Winning Social Media Campaigns to Watch in 2018


6 Best Award Winning Social Media Campaigns to Watch in 2018

Every marketer dreams of creating and implementing the greatest buzz-worthy marketing campaign on social media platforms to gather the attention of the masses. Brands have come up with a blend of traditional and new media tactics to get the people talking about their brands on social media platforms. A social media campaign is a marketing

10 Must-Haves In The CMO’s Digital Marketing Budget


10 Must-Haves In The CMO’s Digital Marketing Budget

With the world’s focus shifting from traditional marketing to digital marketing, it is important to distribute your budget to achieve good marketing strategies effectively. Digital marketing strategies can take up unlimited funds, which is why you need to set a budget which is comfortable for your company to spend. Within this budget, it is important

Digital Marketing Made Simple: The Ultimate Guide


Digital Marketing Made Simple: The Ultimate Guide

Digital marketing. What does these couple of words mean? Are they just some new fancy buzzwords or do they really mean something that’s important? Digital marketing made simple – this is a term that can be used for any form of marketing products or services that make use of electronic devices. And it’s been around

17 Must Have Digital Marketing Tools You Need When Starting a Business


17 Must Have Digital Marketing Tools You Need When Starting a Business

Today, the ubiquity of digital marketing is such that no marketer can overlook it. Especially the small and medium businesses are catching up with modern technologies by incorporating their existing marketing efforts with digital marketing strategies – in an attempt to capture the developing and productive online marketplace. The digital consumption, in fact, has revolutionized

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