Rajesh Jhamb, Author at #ARM Worldwide

Reasons Digital Marketing is a Must for SAAS Business Growth


Reasons Digital Marketing is a Must for SAAS Business Growth

Every Software-as-a-Service (SaaS) company needs to take a strategic approach to digital marketing, even if it thinks it can do without it! Because – as we all know and can easily admit – growing any business is not an easy task and this is especially true for SaaS companies. Digital marketing helps SaaS companies find

2x Your Efficiency With 5 Awesome HubSpot Sales Tools


2x Your Efficiency With 5 Awesome HubSpot Sales Tools

Sales, as a vital function of any organization, has undergone a lot of changes since its integration with technology. Earlier, the process of sales used to entail just acquiring target customers and pitching about your product to them. Today, sales has evolved and has gone far beyond just acquiring customers and closing the deal with

Startups Guide to Cost – Effective PPC


Startups Guide to Cost – Effective PPC

Startups face many challenges while trying to gain an initial foothold in the market and industry. They have to increase the awareness about their brand or company among their prospective customers, and also have to keep in mind their budget constraints while implementing any large-scale marketing strategy. Hence, most startups and SMEs turn to inbound

What is the Right Product Marketing Fit for Your Business Growth


What is the Right Product Marketing Fit for Your Business Growth

Using our own experiences, as well as that of successful organizations, one thing has become clear over time for us – if there is a constant struggle to generate interest in selling your product, it’s probably because of an incorrect product-market fit.  Of course, it could also mean that the problem lies with your product

5 Business Growth Hacks for Content Marketing


5 Business Growth Hacks for Content Marketing

Anyone who knows digital marketing is more than aware of the fact that content marketing has transformed the business scenario online. On one hand, it is more than fulfilling to see spectacular growth being generated, while on the other hand it is a lot of effort and involves dollops of sweat as well. So, if

How to Prove the Value of Inbound Marketing to your CMO


How to Prove the Value of Inbound Marketing to your CMO

Inbound marketing has become a buzzword and an upcoming trend to talk among marketers for building an effective marketing strategy. It is a form of marketing which empowers potential customers by generating the content that resonates with the readers. Inbound marketing uses strategies in a way so that a company is visible to its clients.

21 Myths About Facebook Ads Every CMO Should Avoid


21 Myths About Facebook Ads Every CMO Should Avoid

We have all witnessed the rising popularity of social media giant Facebook, not only as a social media platform, but as an advertising platform as well. Whether it be big or small business, irrespective of any industry, most of them are on social media these days. And most of them also use popular social networking

12 Must Watch TED Talks For CMO’s


12 Must Watch TED Talks For CMO’s

TED talks are the short stories from some of the most influential and an engaging speakers around the world. They’re full of insights on the endless range of topics from human nature to scientific breakthroughs to trends in designs. They’re inspirational and informative which can help you to become a better person in your personal

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