Rishi, Author at #ARM Worldwide

What is Account-Based Marketing and Why You Need it?


What is Account-Based Marketing and Why You Need it?

Amidst all the advancements that are happening in the marketing world, Account-Based Marketing is also something that marketers of today have started to practice. It may seem like a new concept at first, but once people understand what it is, they realise that this is something like what they have been practising for a long

Facebook’s Q3 Performance, Snapchat’s Media Grip and Video Mobile Notifications: This Week In Digital


Facebook’s Q3 Performance, Snapchat’s Media Grip and Video Mobile Notifications: This Week In Digital

This week was full of movement, specially for Digital. Other than the buzz about Apple’s new Macbook Pro and how everyone is dismissing it, we also saw Facebook announcing their revenue for the quarter, Google opening up gates for Travel marketers and a lot of shakes in the mobile area. As a digest to keep you updated on

Facebook newsfeed is changing, Google brings programmatic to TV, MTV’s micro-shows on Snapchat: This Week in Digital


Facebook newsfeed is changing, Google brings programmatic to TV, MTV’s micro-shows on Snapchat: This Week in Digital

It has been a while since we last met. While our objective to bring forth news from the Digital industry that matters stays, we are under a reform of how we do it. Now that we are moving close to the reformation, we plan to stay consistent with what we are doing, while keeping the pace

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