Riya Arora, Author at #ARM Worldwide

How to Increase Enrolment in College


How to Increase Enrolment in College

According to a study (1), over 50% of the colleges will go out of business by 2030, which is obviously a scary stat. In past few years, with the advent of online education, the traditional education mediums have taken a severe hit. The sheer degree of change that the education sector has observed in recent

Rising Phase of Digital Marketing in Education Sector


Rising Phase of Digital Marketing in Education Sector

How often do you come across a situation when you see a brand using old-school marketing tactics? We guess that it’s not so frequent as it used to be. Ever since digital platforms have taken center stage, offline marketing/traditional marketing has taken a backseat. Digital marketing not only helps a brand to promote themselves to

What CMOs Should Expect From SEO Company


What CMOs Should Expect From SEO Company

As a CMO, if you feel that your business is growing at a relatively slow pace, and the ROI is not as high as you had anticipated, then it’s obvious that you have to take the appropriate measures to handle this situation. You may have decided to prioritize SEO, and redirect a considerable amount of

Everything You Need to Know About Perfect Lead Generation Website


Everything You Need to Know About Perfect Lead Generation Website

Today, technology has changed the way we market and promote our products and services. Websites have become imperative for any business to maintain a digital presence on the web. An active site helps marketers generate leads, which is one of their primary objectives. Marketers use various tactics to nurture their leads, but a fair share

What Experts Are Saying About Digital Marketing


What Experts Are Saying About Digital Marketing

Recent technological development – along with social media – have transformed the consumer’s thinking process. The way they behave with brands has also undergone change as well. So, even though traditional means and methods are very much in vogue, modern-day marketers are upping the ante and learning the ropes of digital marketing strategies to get

Inbound Marketing for Startup Growth


Inbound Marketing for Startup Growth

If you have just begun your startup journey, you might be aware of the big challenges you may have to face ahead, such as lack of big marketing funds, or a lean customer base. Due to the unique problems that most of the startups face, most of the startups resort to social media channels and

5 Things to Consider Before Buying a Marketing Automation Software


5 Things to Consider Before Buying a Marketing Automation Software

  Marketing Automation in today’s business sphere is the new potential streamlining strategy in the marketplace. Be it automating complex actions, aligning workforce, increasing transparency or reducing duplication costs, marketing automation tools step ahead to streamline progress. Wise decisions are made with detailed research, brainstormed opinions and complete knowledge. Before making this impactful investment, here

Top 10 Reasons Why You Need Inbound Marketing Software


Top 10 Reasons Why You Need Inbound Marketing Software

Marketing has changed considerably over recent years. It has evolved from outbound or traditional methods to earning the interest of customers without paying money for it, through inbound marketing. Inbound marketing is the process of providing important and knowledgeable content to earn the interest of visitors and potential customers rather than buying it with paid

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