Riya Arora, Author at #ARM Worldwide

What Experts Are Saying About Digital Marketing


What Experts Are Saying About Digital Marketing

Recent technological development – along with social media – have transformed the consumer’s thinking process. The way they behave with brands has also undergone change as well. So, even though traditional means and methods are very much in vogue, modern-day marketers are upping the ante and learning the ropes of digital marketing strategies to get

Inbound Marketing for Startup Growth


Inbound Marketing for Startup Growth

If you have just begun your startup journey, you might be aware of the big challenges you may have to face ahead, such as lack of big marketing funds, or a lean customer base. Due to the unique problems that most of the startups face, most of the startups resort to social media channels and

5 Things to Consider Before Buying a Marketing Automation Software


5 Things to Consider Before Buying a Marketing Automation Software

  Marketing Automation in today’s business sphere is the new potential streamlining strategy in the marketplace. Be it automating complex actions, aligning workforce, increasing transparency or reducing duplication costs, marketing automation tools step ahead to streamline progress. Wise decisions are made with detailed research, brainstormed opinions and complete knowledge. Before making this impactful investment, here

Top 10 Reasons Why You Need Inbound Marketing Software


Top 10 Reasons Why You Need Inbound Marketing Software

Marketing has changed considerably over recent years. It has evolved from outbound or traditional methods to earning the interest of customers without paying money for it, through inbound marketing. Inbound marketing is the process of providing important and knowledgeable content to earn the interest of visitors and potential customers rather than buying it with paid

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