Shruti Agarwal, Author at #ARM Worldwide

CMO’s guide to Social Media


CMO’s guide to Social Media

Companies have been collecting and analyzing customer data for a long time. Yet customer data by itself doesn’t paint the full picture and can lead to inaccurate customer insights. CMO’s can use social media as a source of customer sentiment, but more companies are also working with digital marketing companies to take advantage of social

Reasons for SMB’s to Not Have In- House Digital Marketing Team


Reasons for SMB’s to Not Have In- House Digital Marketing Team

Marketing teams globally are spending more than $135 billion on digital marketing tools as the world is moving towards being more mobile and technology-dependent. However, spending your marketing dollars doesn’t quite ensure that you succeed in your campaigns. The law of Economics states that every business must try and work on an optimum scale –

5 Facts Every CMO Should Know About SEO in 2017


5 Facts Every CMO Should Know About SEO in 2017

Multiple changes have taken place in the digital world since our generation is developing with the trending technologies. Some were successful, but others were utterly confusing, to say the least. However, during this process, some subtle SEO trends came into the picture. For instance, Google’s decision to completely put a full stop on Google Authorship

Leveraging MarTech for Customer Acquisition and Retention


Leveraging MarTech for Customer Acquisition and Retention

In the past few years, we’ve seen a huge surge in the number of marketing tools and technologies. From social media to smartphones, technology is making a huge impact on the life of customers. This influx of technology-revamped marketing has led to the transformation of “MarTech”, which is a combination of Marketing and Tech that

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