CHALLENGE In its 20th year in India, Sodexo had to adopt a digital approach replacing the ubiquitous paper vouchers that the company used until now. It wasn’t all easy for Sodexo, known for its iconic paper voucher, to make this digital leap, as they faced numerous large and small challenges. The campaign kicked off in
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Background Bajaj Finserv is one of India’s most diversified financial company offering consumer durable loans, lifestyle loans, personal loans, loans against property, small business loans etc. The company also has dedicated lending options for doctors such as home loans, business loans etc. Challenge In India, National Doctor’s Day is celebrated to show gratitude to the
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Challenge The intention and endeavour behind this intervention were to spread the word about the goodness of organic, green tea. #TeaForTrump digital and content marketing activation focused on inviting users to send their requests to Donald Trump (@realDonaldTrump) directly so that he drinks the green tea and gets a fresh perspective in life. Amidst very
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