Our Blogs

E-commerce Marketing

Light Up Your Brand with Festive E-Commerce Breakthroughs

In a country as culturally rich as India, festivities are deeply embedded in everyday life, offering immense opportunities for businesses to thrive during these occa...

Social Media Marketing

From Laughs to Likes: Meme Turning Viral Trends into Marketing Wins

Ever find yourself stopping mid-scroll because a funny, relatable post popped up on your feed? It’s hard to resist, right? You’re likely to like it, maybe even share...

Digital Marketing

Iconic Durga Puja & Navratri Campaigns That Illuminated the Festive Spirit

What makes a brand campaign memorable long after it has ended? Often, it’s not the products or services being advertised, but ...

PR

Mastering Crisis Communication in BFSI: A PR-Driven Approach to Safeguarding Trust

Did you know that companies that respond to a crisis within the first hour are

Influencer Marketing

Festive Marketing Done Right: Influencers Leading the Way

Festivals are a time when consumers seek ways to elevate their celebrations, and for brands, this presents a unique opportunity to connect with them on a deeper, mor...

Insights and highlights

The thinking you need to create value for your business by embracing change..

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Accepting Feedback: Directly Propositional to Success

Understanding, Knowledge, Wisdom - these are a few things humans have aspired for, yearned for and toiled hard for to make things around them better, to be better. Most of us look at successful people and the first thing we usually come up with is “I wi...
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Trustworthy Leadership: Where Team Engagement is the Key

Recently, we underwent an Intrapreneur Training Program to groom us all at #ARM to be 'In-house Entrepreneurs' and to grow at a faster pace so as to take a step towards leading the organisation to desired results. The series of activities there helped us understand how leaders and their trust mot...
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Starting with the Little Things: Ownership at Work

“Sometimes, little things make a big difference...” ― Nino Varsimashvili It’s not just a great memorable quote from the movie “Little Things” but something that I never thought of until I got an opportunity to attend the #ARMpreneur programme and I am glad I was a part of...
Social Media Marketing | Content Marketing

How to Measure the Quality & Value of the Content?

We all have gone through various jargons around content marketing but have you ever thought on measuring the effectiveness of a great content? What is a good or bad content? Skip this and go to the end of this pos...
Digital Marketing / Inbound Marketing

We are in the Business of Creating History!

As a community of marketing professionals, all of us are working to create something new, something which can deliver magic for the brand and many of us have been creators, enablers and or spectators of some of most astoni...
Search Engine Optimization (SEO)

Complete SEO Checklist for 2022: Tips to Instantly Increase Website Traffic

2021 saw a lot of conjecture on the value of technical SEO. From being called makeup to dead, it managed to procure a lot of other names...
Go To Page

This Week In Digital

The thinking you need to create value for your business by embracing change.

Industry Trends

SOCIAL MEDIA TRENDS

Social Media Marketing

Discover the Top Social Media Trends in 2023

Social Media today has turned into a dynamic landscape, with user appeal and behaviour resulting in constantly-evolving features of social channels. For marketers searching for fresh, inventive methods to connect with their target audience, this constant change cre...
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Content Marketing

5 Ways to Grow with Google’s Content Update

A rise in SERP rankings improves your company's capacity to bring in leads and strengthens the perception of authenticity among your target market. However, it may not always be simple to rank at the top quickly since the internet is a competitive market for all in...
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Technology

5 Social Commerce Trends You Must Acknowledge in 2022

Indian users today make up a substantial share of users on international social commerce platforms and are a key target market for such platforms to extend. And social commerce presents a cost-effective alternative for businesses reeling under the pressur...
Social Media Marketing by ARM Worldwide

Social Media Marketing

Community-Driven Marketing: The Power of Social Media

In the digital age, where connections are made at the click of a button and information travels with unprecedented speed, social media has emerged as the heartbeat of online co...
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