Spectra is an internet service-providing company that aims to create success for people through excellence. The internet service provider assists businesses and individuals in moving ahead and hitting their goals through their end-to-end optical fibre network. By offering cutting-edge futuristic technology at affordable prices to consumers across Delhi/NCR, Bangalore, Mumbai, Pune and Chennai, Spectra is set to revolutionise the Internet experience in India.   

Connecting businesses & individuals everywhere

Spectra has been in the industry for over 35 years. They continue to make the lives of businesses and individuals better by solving real life problems – enabling progress for a whole generation of Indians and people around the world. They have always been the travellers of the road not taken, and have done it with courage and conviction that solving real problems has a real lasting impact on people’s life and helps them fulfil their purpose.   Spectra recognized the need to strengthen its position in the competitive internet service and network market. To achieve this goal, Spectra joined forces with #ARM Worldwide, collaborating on a comprehensive platform designed to establish a prominent digital presence for the internet service provider.   Spectra decided that it wanted to rebuild its position in the current internet service and network market. Hence, Spectra and #ARM Worldwide came together on a platform to help the internet service provider company create a discernible digital presence.   

Challenge

Spectranet trusted #ARM Worldwide for its digital transformation journey. Their digital transformation expedition happened in 3 phases -  Phase 1: Rebranding of Spectra and adaptation of technology to handle products, locations, and mapping bringing their unique product line to the website Phase 2: Improvising performance and scalability of the platform             Phase 3: Redefining the business logic   Phase 1: Rebranding of Spectra and adaptation of technology to handle products, locations, and mapping bringing their unique product line to the website The initial phase of the web development journey focused on two key aspects: establishing a strong brand presence and upgrading to advanced technology. The existing website lacked user-friendliness and scalability, making it ill-equipped to handle the complex product mapping and location management required for both B2C and B2B customers.   Spectra's business model involved tailoring plans based on user residences rather than geographic areas. This approach resulted in a large number of plans being created, which proved challenging to manage and provided a poor user experience on their website. Recognizing the need for growth, Spectra had a unique vision that was supported by #ARM Worldwide to meet their specific business requirements.   The first phase in the journey of web development involved creating completely new brand awareness and upgrading to more advanced technology. In terms of technology, the existing website was not user-friendly, scalable and not adhered to handle the complex structure of the product mapping, and managing locations for B2C and B2B customers.   As per Spectra Business Model, the plans were tailored with respect to the user’s residence and not a geographic area, which led to the creation of too many plans. The wide range of plans per location was difficult to cater to and provided an unfriendly user experience to its website visitors. Spectra had a unique vision for growth, which was facilitated by #ARM Worldwide to cater to their business requirements.   

Strategy devised

During Phase 1, the focus was on revamping the website and web application to provide a more user-centric and seamless user experience (UX). To meet the technical requirements, the skilled tech team at #ARM Worldwide employed Drupal 8 with LAMP Stack. Extensive work was done to restructure Spectra's offerings, which involved various key changes.   Firstly, the B2B and B2C user journeys were redefined, shifting plan sales from offline to online through the website. A type-based search feature was implemented, allowing users to easily select their location and configure plans accordingly. B2C and B2B landing pages were incorporated into the web application to enhance the overall user experience.    Additionally, over 1 lakh dynamic URLs were added to provide easy access to the plans. To refurbish Spectra's brand image, the look and feel of the web application were transformed. Pay bill functionality was introduced, enabling users to conveniently settle their bills using either their CAN ID or registered mobile number. The implementation also facilitated the easy tracking of service requests. The tech stack employed included Drupal 8 CMS, PHP as the programming language. The server architecture followed a single-server architecture, utilising Azure as middleware for CAF generation. Furthermore, Git version control was implemented to enhance server change management.   #ARM Worldwide contributed unique solutions in the redesign process, particularly in redefining the B2B and B2C user journeys. For B2C, home locations were categorised into OWN Network and Partner Network, while B2B business locations were broadly classified into online and offline categories. The online category encompassed Broadband plus Business Broadband, while the offline category included the Leased line. This categorization resulted in a well-structured navigation system for users, making it easier for them to find relevant information and services.     Phase 2: Improving performance and scalability of the platform    The Problem   The Spectra website was not scaling to accommodate the influx of visitors and users, which hindered the performance of the website as well.   The website had unusually high drop rates.  The #ARM tech team identified the issue – the customer data was recorded by the Spectra Website in the final steps of the purchase journey. Since there was a lack of consumer data being generated, it snowballed into suboptimal customer conversion rates and lack of leads.   The Solution   To improve the website performance, a new API Based Structure was constructed using Drupal 8 for frontend. Through Drupal CMS, Static pages, Menus, and Reports were managed.  For backend, Laravel was used to manage the products and locations.  To balance the load on the site, a new dual server architecture was used for hosting web apps and databases. To remedy the aforementioned issue of high drop rates, the #ARM team reverse engineered a drop out journey for the users that leave without paying on checkout. Website B2C journey was redesigned to capture the user data on first step for the B2C users. Also, a separate page was created where the selected plan could be configured and payment could be made on the same.    Phase 3 : Redefining the business logic Challenges Spectra provides custom plans on the basis of a person’s locality (Building, Society, etc.) and not a predetermined geographical area. This led to permutation and combinations of numerous customisable plans for several locations, and eventually, there were over 4 lakh unique plans for just 1k+ home locations. Managing this data manually was neither practical for the team nor feasible for the client due to its copious time demand and the high scope of human error.  Solutions To streamline the process of selection of the plans for the visitors, our team developed a new user journey that asks the inputs from the consumer to display the most suitable plans for them. A successful attempt toward recreating a robust brand presence There was a significant improvement in customer conversion rate, thanks to the new and improved dropout journey and mail campaigns targeting dropout users. Lastly, the website was more scalable and had minimal performance issues, significantly improving the user experience.

Beginning as a highly-collectible and highly-designed reference book, LeBook was a limited edition guide to the creative community in Paris. Invented by Veronique Kolasa in 1982, as a private resource for her best creative friends, LeBooK quickly became “The Bible of the Image Industries.”   As the international reference for information and inspiration over the past four decades, LeBook has a network of 50,000+ creatives at brands and advertising agencies – all involved in marketing, image-making, and media buying.  

An abode for artists & artistry

With an unparalleled global presence, LeBook has become the international key to the production world—a portal to more than 50,000 professionals. The most famed photographers, art directors, stylists and model agencies; the most lauded producers, location finders, photo labs, rental studios, event spaces and caterers; the pre-eminent record labels, magazines, advertising agencies, fashion designers and PR firms can all be found in LeBook. In short, LeBook is a must for everything and everyone that propels the creative industry.   To maintain their robust brand image in the digital sphere, they joined hands with #ARM Worldwide.  

Challenges

  LeBook presented a series of formidable challenges to #ARM Worldwide, demanding the discovery of the most fitting solutions.   One of the prominent hurdles involved upgrading the website technology to enhance the stability of the web application. Overseeing a vast network of 50,000+ creative brands entailed a colossal task of managing a multitude of videos and images.   Another critical challenge lay in providing a robust backend system capable of efficiently uploading and managing data, while accommodating multiple users seamlessly.   Addressing these challenges head-on, #ARM Worldwide sought innovative strategies to overcome the obstacles and deliver optimal solutions.  

The #ARM Worldwide Solution

  The #ARM Worldwide tech team embarked on a comprehensive research phase, laying the groundwork to commence the project from scratch. This involved a meticulous examination of the existing challenges and identifying the most effective solutions.   To address the issue of image quality and enhance the user experience, the team implemented the use of Obsidian Frame. This technology played a pivotal role in resolving image-related concerns, ensuring that the content structure became more user-friendly and facilitating seamless navigation across the website.   Recognizing the significance of user journey, we introduced significant changes to enhance the website's overall user experience. This encompassed revamping the user interface (UI) with carefully crafted design elements and incorporating new functionalities to optimize the loading of data. By prioritizing these improvements, the team aimed to streamline the user journey and make it more intuitive and efficient.   Furthermore, we placed a strong emphasis on security, implementing robust measures to safeguard the web application. This included hardening the security configuration at the server level, fortifying the system against potential vulnerabilities and ensuring the protection of sensitive data.   Ensuring the web application's functionality and accuracy was of utmost importance to the #ARM Worldwide team. We diligently mapped and verified the data, meticulously scrutinizing each aspect of the application to ensure it was error-free and that user information was correctly displayed. This meticulous approach resulted in a seamless user journey, instilling confidence and enhancing user satisfaction.  

Results

The #ARM Worldwide tech team successfully addressed major business concerns and revamped the web application, greatly improving the user experience. We overcame challenges, restored stability, and optimized performance. By incorporating user-centric design principles, our team created an intuitive interface and streamlined workflows. Our efforts aligned the web application with business objectives, enhancing efficiency and collaboration. The result was an impressive transformation that delighted users and contributed to overall business growth.  

Ashoka university, named after the Emperor Ashoka (c. 304 - 232 BC), is a leading Indian university known for its interdisciplinary education through undergraduate and post-graduate programs led by internationally renowned faculty. The university is a pioneer in its focus on providing a liberal education at par with the best in the world. The university has 2800+ students on campus, drawn from 28 states & over 287 cities in India, and 21 other countries.

An abode where idealism flourishes

Ashoka University aims to help students become well-rounded individuals who can think critically about issues from multiple perspectives, communicate effectively, and become leaders with a commitment to public service. Furthermore, the university’s mutually beneficial partnerships with revered global institutions facilitate faculty visits for teaching, student mobility (outbound & inbound), research collaboration, short term study opportunities, and custom programmes.  Ashoka University sought the expertise of #ARM Worldwide to create a dynamic website to be on the winning edge & focus on modernizing relationships with its professors, students, multiple stakeholders, and the world at large. 

Goal

The #ARM Worldwide tech team had to create a dynamic website, customizing the modules to structure enormous data for enhancing user experience. Additionally, the team had to manage multiple stakeholders with a different set of requirements and pain points. The #ARM tech team also had to manage and integrate data on multiple platforms. 

Strategy Devised

The #ARM Worldwide tech team promptly initiated the redevelopment of the client’s digital business engine with a focused strategy targeting increased business growth. To address the issue at hand, the tech team brainstormed and formulated a project plan using agile methodologies, including the product discovery exercise, understanding the user stories, and modules. The team ensured to streamline the processes and review the cycles for faster movement on timelines. To enhance the user experience, the #ARM tech team designed a wireframe that addresses all the issues related to UX, and commenced their journey of website creation that fulfills all the business objectives of Ashoka University. The development journey began with multiple platform integration via secure API, implementation of CI/CD, and centralized code repository. To keep the client updated during the entire project sprint, our team ensured to provide weekly updates on the progress of work and stages of deliverables. Once all the developments were accomplished, our team entered the testing case to ensure that the developed product is functioning properly, and identify any problems & resolve the same. The #ARM tech team built multiple test cases for functional, integration, & regression testing. The team also organized a VAPT Security Audit and UAT to ensure all the identified vulnerabilities from the test cases have been resolved. Once the testing was completed, our team deployed the live server, followed by data migration.

Results

The #ARM Tech team's efforts elevated their older website into a dynamic one with custom modules and enhanced user capabilities. With the help of the new tech integrations, our team enabled the client to move beyond the then-existing limitations and restrictions. The interlinking of pages improved the navigation and functionality of the website. The search capabilities of the website were strengthened with advanced filters. Furthermore, the centralized control integrated in the website assisted the client to manage events across units. The data security was also enhanced using customized user role-based modules for the respective departments.  The enhanced user experience of the website resulted in a 62% increase in lead generation, and a 53% increase in average visit duration.

Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health, a health technology company. Launched in 2015, Amazfit is today embraced by millions of users. Its products are available in more than 90 countries across the Americas, EMEA, and APAC regions. Offering a wide selection of smart watches and bands, Amazfit's brand essence is "Up Your Game", encouraging users to live their passions and express their active spirits freely.

Get closer to a healthy lifestyle with smartwatches

Amazfit smartwatches fuse fashion and innovative technology, to allow for smart devices to become a vehicle of personal style, connecting every aspect of future lives. From Amazit’s first product, a market-leading sensor innovation, to the world’s first curved display, every series of Amazfit’s ever-evolving product range is a testament to our pursuit of bringing smart hardware technology and innovative product design together.   Amazfit sought the expertise of #ARM Worldwide to create a web platform that enhances the overall shopping and buying experience, while improving aesthetics and user experience.  

Challenges

The Amazfit India website's theme and design did not align with the USA website. It lacked a cohesive colour scheme and design elements. Furthermore, the website's user flow was not optimised to help users easily find their desired products. Additionally, operational challenges arose in assigning delivery partners and fulfilling orders.  

Strategy devised

To address the challenge at hand, the #ARM Worldwide Tech team conducted extensive research to ensure that the Amazfit India website not only stood out but also captured the essence of Amazfit. Recognizing the significant impact of aesthetics on consumer psychology, our team of experts invested extensive time and resources to build the website template from scratch.   At #ARM, we focused on enhancing the user experience by implementing a minimal-click approach, allowing users to find their desired products effortlessly. This was achieved by categorising products and providing options to choose the right attributes. Additionally, we tackled the operational challenges related to order fulfilment, streamlining the entire process for a smoother journey.   Furthermore, the #ARM Tech team made substantial enhancements to the website's UI and UX. A smooth and calming sunset gradient was strategically implemented to complement the Amazfit India logo and reflect the brand's dynamic nature.   To elevate the checkout experience and facilitate order tracking, we integrated multiple external platforms and also incorporated a user-friendly chatbot to assist users in their buying journey. This enabled seamless management of discount codes redemption as well.   By implementing these strategic improvements, we aimed to create a website that not only captivated users visually but also provided a convenient and enjoyable shopping experience.

Results

The #ARM Tech team's efforts elevated a placeholder webpage into a fully-fledged standalone website. As a result, the Indian website was successfully aligned with its global counterpart, significantly improving the user journey. The optimised UI & UX garnered a highly positive response from visitors, as the improvements extended beyond enhancements and encompassed enhanced functionality. The purchase journey was significantly streamlined, providing a seamless experience for users.

MySun is committed to revolutionising the way solar energy is perceived, bought, and sold today. Their mission is to channel solar energy to power every roof, every home, every building, and every city of India. Their pioneering online marketplace platform, together with strong engineering and technology infrastructure, delivers end-to-end solutions for all your solar needs. 

Channelling solar energy the right way

With the rise in environmental concerns and shortage of fuel sources, there has been a notable change in consumer choice trends, the best example being the rise of electric vehicles over the past decade. The solar energy market is expected to grow by USD 176.2 billion by 2027, escalating at a CAGR of 4.3% over the forecast period. The rapid innovation in the field of solar energy makes it a no-brainer as compared to traditional energy sources, as it's historically the cheapest it has ever been.  The concept of solar energy has existed for a while, however, its commercialisation for personal use is relatively new and understandably raises doubts among the population unfamiliar with it. MySun reached out to #ARM Worldwide to transform from a potential client into a satisfied customer.

Challenges

MySun website lacked a product catalogue with detailed information about the various products offered by them for the customers to browse through, which hindered their decision-making process. 

Strategy devised

The #ARM Worldwide tech team had two primary focuses: improving product visibility and enhancing the customer experience. They aimed to make information easily accessible with minimal user clicks, thus improving the overall user experience. To achieve this, we revamped their entire UI/UX. We added a comprehensive glossary of all available products, allowing visitors to browse through and learn about the details. Additionally, the team incorporated various articles about solar energy, including its benefits, requirements, costs, and environmental impact, to help customers better understand solar energy and address any doubts they may have. To assist visitors further, we included a dedicated section on the website that provided state-wise policies regarding solar energy. This section aimed to provide visitors with valuable information and guidance. Moreover, the team designed a portal that provided details about nearby vendors and offered an option to request a site survey, streamlining the process for customers. Recognizing the need for a tool to help visitors choose the right solar solution, the ARM team collaborated with the MySun team to create a Solar Saving Calculator. This calculator aimed to simplify the process for visitors unfamiliar with solar energy. Initially, the team constructed a basic calculator that used the visitor's location and current monthly electricity expenditure to provide data such as the recommended system size, details about the monthly bill, environmental impact, costs, return on investment, and lifetime savings. After successfully delivering the first phase of the calculator, the team realised the importance of helping users drill down and choose from various solar solutions. To address this, we introduced advanced features to cater to this need. These features included an interactive model of the system that could be tailored according to the client's requirements, visualisations of architectural accommodation for the solar panels, toggles showing the shading effect to assist clients in planning the optimal placement while considering nearby obstructions, and information regarding the area's tariffs input by the user. Additionally, detailed financial reports were generated, including financing options such as payback period, return on investment, loan amount, etc., and these reports could be downloaded. The calculated data could be viewed with or without factoring in net metering, providing users with flexibility and customization options.  Finally, both of these calculators were merged into one to optimise the website and maximise the user experience. 

Results

The Solar Saving Calculator emerged as the project's most significant accomplishment, propelling MySun ahead of its competitors while delivering an exceptional user experience. It revolutionised the accessibility of vital information required for adopting solar energy, making it conveniently available within just three clicks. This innovative solution successfully met the business requirements by leveraging a technology-driven approach, resulting in the creation of a robust web application that streamlined the user journey. With enhanced information accessibility, consumer retention improved significantly, leading to increased engagement and heightened consumer interest. The seamless integration of technology and user-centric design elevated MySun's position in the market, setting it apart as a leader in the industry.    

  Revolt Motors is the next-gen mobility company, created for the smart world. With technology at its roots and a class-apart product in the works, Revolt has introduced India’s first AI-enabled electric motorcycle without compromising on the performance or aesthetics of a regular ride.

Challenge 

Debuting automobiles with a bang The Indian tech market has seen a significant shift because of the country's winning combination of digital innovations. India currently boasts the fourth-largest automobile industry in the world. With nearly 0.32 million vehicles sold in 2021, the Indian EV market is likewise developing quickly. The primary motivation of the nation's automotive professionals is to debut automobiles with a bang and provide a trouble-free booking experience to their consumers. Due to the rush on the market, Revolt motors, with around 25+ showrooms in over 20 cities in India, needed a market engine at its launch of India’s first AI-enabled bike to deliver a hassle-free user experience to its customers. #ARM Worldwide aimed at making their launch a successful buying journey.

Goal

An idea to give customers a seamless buying experience To make a massive entry into the automobile market, Revolt Motors wanted to have an entire ecosystem for the launch of their motorcycles. From taking bookings to seamless delivery, Revolt Motors wanted to keep its focus on customer satisfaction.  Revolt Motors and #ARM Worldwide joined hands to solve the mobility company’s problem statement by providing a digital solution.  For delivering a smooth and seamless experience to the customers, #ARM Worldwide pitched in the idea of developing a custom build digital ecosystem for Revolt Motors that would help with the customer purchasing journey. Additional features that #ARM Worldwide incorporated in this unique ecosystem were location-based delivery tracking, integration with PAN India delivery hubs, unique subscription plans, real-time booking status update, finance integration, and strong backend support to seamlessly manage the system. Development of end-to-end interface The development journey of the end-to-end interface was a multi-faceted procedure that required extensive planning to ensure that it provides an appeasing user experience and reflects a good brand image. A robust data management system and database maintenance was the need of the hour. It was essential that the customers that have placed their deposits are allocated their slots. Customer satisfaction is a priority, and it is necessary that a seamless user experience is provided.  For this, the #ARM Tech team developed a booking system that keeps the customers in the loop about their purchase every step of the way.  Since the motorcycle was launching in different metropolitan cities such as Delhi, Bangalore, Mumbai, etc in phases, the team decided on geofencing the website. We ensured that the city-specific bookings were enabled on the dates coinciding with the client’s schedule.  We also developed the payment journey and dealer allocations as per the locations and did pilot runs to ensure the execution of the application and expanded the same across PAN India. To further improve the product appeal, #ARM Worldwide suggested that Revolt provide customers with alternative financing options. After onboarding various finance companies for the same, options for purchasing through loan and EMI were incorporated in the payment gateway developed by the team for a smooth purchase.

Result

A drive towards success With the idea successfully put into action, Revolt Motors witnessed massive bookings (more than 20,000) within the first day of the opening.  Additionally, the mobility company’s digital presence aided with a remarkable brand visibility across multiple states. The booking engine successfully promoted a smooth booking experience and on-time slot allocation which resulted in an indomitable booking rate.  Even financial transactions were observed after the establishment of a solid financial system – multiple payment options or journeys  surge in user buying experience. CSAT built a strong brand-consumer relationship. Geo-fencing enabled smooth accessibility across multiple states for the brand.

The way forward

Web development A well-designed website is the primary requisite for reaching a larger audience and generating more leads in this digital era of transformation. At #ARM, we simplify web development for you. #ARM Worldwide helps increase your digital presence and make your services easily accessible to present and potential clients. 

  A leading Indian university known for interdisciplinary education through undergraduate and post-graduate programs led by internationally renowned faculty chose #ARM Worldwide as their tech transformation partner. The university has 2500 plus students on campus, drawn from 30 states and over 243 cities in India and 27 other countries.

Objective

The number of Internet users in India is expected to reach 974 million by 2025, with the edtech sector playing a significant role in this growth. India constitutes 10% of the global edtech market, with the second-largest number of edtech companies. The market size is expected to reach US$30 billion by 2031, from US$ 700-800 million in 2021. Looking at the phenomenal growth in the market & emerging competition, the company wanted to be on the winning edge & focus on modernizing relationships with its professors and students, multiple stakeholders & the world at large through tech transformation. Our Goal:

• Manage multiple stakeholders with a different set of requirements & pain points
• Create a dynamic website removing dependency on the tech resource 
• Customize modules to structure enormous data for enhancing user experience
• Manage & integrate data on multiple platforms

#ARM Approach

#ARM promptly initiated the redevelopment of the client’s digital business engine with a focused strategy targeting increased business growth. The process involved the following phases :

• Discovery: Project planning using agile methodology, including the product discovery exercise, understanding the user stories & modules
• Design: Design of wireframe & UX journey 
• Development: Tech development, multiple platform integration via secure API, implementation of CI/CD, centralized code repository
• Testing: Building test cases, functional, integration & regression testing, VAPT Security Audit & UAT
• Deployment: Live server deployment followed by data migration and launch

Transformation 

New tech integrations enabled the client to move beyond the then-existing limitations and restrictions to achieve a dynamic website with custom modules & enhanced user capabilities. xx% increase in lead generation xx% increase in average visit duration Reduced Costs & Improved Efficiency  Enhanced User Experience 

• Custom modules for posting dynamic website updates by layman users not having the technical know-how
• Interlinking of pages to improve navigation & functionality 
• Enhanced website accessibility & usability for people with disabilities
• Solid search capability with advanced filters
• Hassle-free dynamic integration of economic research papers & listing across external research forums using their own platform
• Centralized control to manage events across units
• Enhanced data security using customized user role-based module for respective departments

Technology Stack

Adopting the whole range of new technology took the client’s business to the next level of success. #ARM created a dynamic online platform for the client using the following technologies

• WordPress  
• MySql
• PHP 
• AWS- Lightsail
• DevOps/CI-CD 
• GitLab
• Basecamp
• Ubuntu

Want to embark on the journey of digital transformation? Connect with #ARM today!

A B2B technology company that performs SAP data archiving collaborated with #ARM Worldwide as its digital transformation partner for accelerated business growth and an enhanced brand presence.

Objective

Given that roughly 70% of customers follow the main page of a website, firms are working on redesigning their websites in a way that improves the user experience. To do this, the company's digital presence must be very powerful. With this performance pressure along with the cut-throat competition in the market, our highly recognized B2B Data Management client with 500+ worldwide customers along with a global presence wanted to intensify its brand growth. With a better user experience, we aimed to increase the brand's global reach and operational effectiveness! Our goal:

• Intensified brand presence 
• Smart display of events, services, solutions, products, etc.
• Data structuring and categorization for ease of navigation.
• Smooth Lead capturing.
• Content translation in multiple languages.

Transformation Approach

The company’s vision of achieving an enhanced brand presence was a crucial target and #ARM being its digital transformation partner, helped the brand achieve its goals in the blink of an eye. The overall process was divided into the following phases:

• Discovery: Project planning using agile methodology, identification of UIS, gripping on the user stories, modules, and user content.
• Design: Simplified version of UX journey 
• Development: Revamping the project structure, custom module for data orchestration, building CMS, simplification of operational challenges, implementation of CI/CD, HubSpot Integration
• Testing: Building test cases, functional, integration & regression testing, VAPT Security Audit & UAT
• Deployment: Live server deployment followed by data migration and launch

Transformation

The transformation became apparent within 12 weeks after the deployment of the new website. The customer was able to overcome the constraints in place at the time with the help of the custom build module. Enhanced Brand Presence  Significant Lead Capture Efficient Multilingual Content Management

ROI

• We saw a 20% increase in lead generation.
• There was a major shift of 40% in operational efficiency.
• The average visit duration saw a rapid 70% increase.  
• Website revamping led to notable brand recognition.
• Taking into account the need for flexibility for enhanced event functionality, the custom-built event module efficiently delivered extensive event information on the client's webpage.
• Solid management and publication of content through CMS build-up.
• Single structure content was conveniently translated into multiple languages without any operational challenges for a layman person.
• HubSpot Integration helped in a smooth lead capturing and segregation of qualified leads for sales.

Technology Stack

Adopting the whole range of new technology took the client’s business to the next level of success. #ARM used the following tech stack to flourish the client’s online platform. 

• WordPress
• PHP 
• Mysql
• Github
• AWS- Server
• DevOps/CI-CD  
• JIRA

Want to transform your brand presence across the globe? Let #ARM pave the way! 

  An international manufacturing company that designs, develops, and manufactures track-guided blind products partnered with #ARM Worldwide to automate their business process, delivering greater efficiency, cutting costs, freeing up time, and allowing them to deliver better customer service.

Objective

As our client strengthened its footprint in the market, it evolved from being just a retailer to being a wholesale developer & manufacturer of track-guided blind products. According to Future Market Insights (FMI) analysis, the global blind & shades business is expected to rise at an impressive CAGR of 4.4 % from 2022 to 2029, as green building initiatives become more prevalent in the country. However, it was getting difficult for the client to robustly tackle all the customer demands about multiple parameters such as price, fabric, motor, coatings, pelmets, etc., and distribute this data across vendors for quotes on sales and installations. Looking at the rising demand & competition, our client wanted to initiate business process automation & streamline the entire business process.  Our Goal: 

• Create an automated strategic tool for calculating & processing different permutations & combinations of end product
• Simplify complex data monitoring, management & distribution processes

Transformation Approach

The challenge of manually collecting & collating multiple parameters of data was growing steadily over time, and hence creating an automated web tool with future-proof data integration capability became the need of the hour. Our team at #ARM came together with a winning strategy for the task of developing a web tool to streamline the entire business process of this client. The process was divided into the following phases :

• Discovery: Analysis of the raw product data, understanding business logic for greater productivity & efficiency of over 80+ agents
• Design: Structuring of complex data into one common repository with centralized control 
• Development:  Business logic development from different permutations & combinations of unstructured data to create the web tool
• Testing:  Building test cases, functional & regression testing, VAPT Security Audit & UAT
• Deployment: Live server deployment followed by data migration and launch

Transformation 

We helped the client to streamline & automate complex data management business processes. The transformation was visible with immediate effect after the deployment of the web tool. The automated tool enabled the client to move beyond the then-existing limitations and restrictions to achieve: 75%   reduction in processing time 40%   increase in market reach 100%   accuracy in calculations

• The tool delivered greater efficiency, saving many person-hours per week and freeing time to focus on improving sales & service.
• Processing of data in runtime with the facility for it to be sent across to different vendors & clients instantly
• Flexibility to manage changing & emerging data
• Future proof product with the scope of adding more data
• Zero errors in calculations
• Substantial reduction in costs
• One repository with centralized control over data
• Single source management of data with multiple user access

Technology Stack

Adopting the whole range of new technology took the client’s business to the next level of success. #ARM used the following tech stack to automate the client’s business process. 

• Laravel  
• MySql 
• Basecamp
• AWS- Server 
• DevOps/CI-CD 
• Figma

Want to embark on the journey of digital transformation? Connect with #ARM.

  One of India’s first edtech company with 10K+ active learners offering 60+ certification & degree courses from 20+ world-leading universities partnered with #ARM Worldwide to transform its digital presence aligned with the fast-paced business growth goals

Objective

The edtech market is enormous, and the competition has been growing at a phenomenal pace. Additionally, the introduction of new players backed by investors adds to the performance pressure. With the rising competition, redevelopment of the company’s business & marketing engine was the need of the hour. Our goal was to help the client transform its digital presence and achieve business growth in a three step journey from landing to conversion:

• Customize a thorough strategy for digital transformation
• Categorise the data in a well structured format for the ease of navigation
• Improve user journey for various processes such as admission, payment & creation of campaigns  

Transformation Approach

Transforming the client’s business engine with the latest tech integrations became the need of the hour. #ARM Worldwide was chosen as the digital transformation partner, and the task of redevelopment of the business & marketing engine of this edtech client was initiated with no time to spare.  The process of digital transformation was divided into the following phases :

• Discovery: Project planning using agile methodology, including the product discovery exercise, understanding the user stories & modules
• Design: Design of wireframe & UX journey 
• Development: Tech development, implementation of CI/CD, centralized code repository
• Testing: Building test cases, functional, integration & regression testing, VAPT Security Audit & UAT
• Deployment: Live server deployment followed by data migration and launch

Transformation 

The transformation was visible within ten weeks after the deployment of the new website. New tech integrations enabled the client to move beyond the then-existing limitations and restrictions to achieve: Substantial Business Growth  Operational Efficiency  Enhanced User Experience 

• We saw a 40% increase in sales and digital presence.
• There was a 60% increase in time spent on the website, and the drop-off rate was reduced considerably.
• The new interface eased the user journey for the admission process within the minimum number of clicks.
• Categorization of data improved navigation & functionality for the users.
• Solid search capability, including voice search.
• Dynamic template design for easy integration of web content.
• Integration with the calling app and live chat support.
• Payment gateway, CRM, and SMS Integration.

Technology Stack

Adopting the whole range of new technology took the client’s business to the next level of success. #ARM used the following tech stack to digitalize the client’s online platform. 

• Laravel  
• MySql 
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Want to embark on the journey of Digital Transformation? Connect with #ARM.