ARM WorldwideARM WorldwideImagine closing your eyes and recalling an old advertisement that left a lasting impact. What comes to mind first? It could be the intriguing characters…
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Niva Bupa Health Insurance Company Ltd. (formerly Max Bupa) is a joint venture between Fettle Tone LLP (affiliate of True North Fund VI LLP) and…
Introduction In India, a noticeable surge in health consciousness is transforming lifestyles, prompting a growing number of individuals to embrace healthier choices. This heightened awareness…
The cricketing fervour is back with a bang as the much anticipated IPL season of 2024 is well underway, with fans across the country eagerly…
Did you know that Google commands a staggering 92% share of the global search engine market and drives 93% of worldwide internet traffic? In…
A picture is worth a thousand words, and in the realm of marketing, this adage holds more truth than ever. As famed designer Paul Rand…
In the fast-paced digital marketing world, the performance of our digital front-runners - be it websites or applications - stands as a crucial metric that…
Stashfin is a leading digital lending platform that offers personal loans to consumers across India. Stashfin provides affordable financial products to borrowers in India to…
Varuna Group laid its foundation in 1996, at the threshold of a new era in the Indian logistics industry. Varuna partners with supply chain leaders…
Hampton Homes, one of the best real estate companies in Ludhiana, is fully dedicated to a high level of craftsmanship & innovation. Their luxury apartments…
On IndiGo's 17th anniversary, an exceptional Influencer Marketing Campaign took off, aiming to connect with a wider audience. In celebration of the significant milestone, IndiGo…
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Influencer marketing has witnessed exponential growth in recent years. With more than 4 billion people actively using social media, brands have recognized the potential of…
An undeniable fact in the digital marketing field is that SEO has come a long way since its inception. It has transformed significantly over the…
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Spectra is an internet service-providing company that aims to create success for people through excellence. The internet service provider assists businesses and individuals in moving…
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Familiarity with the technical writing for Chat GPT or similar Chatbot platforms.
Develop and deliver the strategy for new business development, marketing, and communication, and being responsive to opportunities in close collaboration with the clients.
Develop and deliver the strategy for new business development, marketing, and communication, and being responsive to opportunities in close collaboration with the clients.
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Dabur is an organization that has been transforming the living of every household through ayurveda over the past 138+ years. The world’s largest ayurvedic company…
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Mobile apps are a great way to build audiences and convert users. There are 3.48 million apps on Google Play and about 2.22 million apps…
As the advertising industry evolves, so do consumer habits and preferences. There has been a drastic change in the consumer trends 2022 as compared to…
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Develop and deliver the strategy for new business development, marketing, and communication, and be responsive to opportunities in close collaboration with the client...
As part of the mandate, the company will handle the complete digital portfolio as well as the company’s automation and software transformation, UI/UX design, web…
In an exclusive interaction, Ritesh Singh, Co-Founder and MD at #ARM Worldwide, speaks about the growth of the company and the changing digital landscape. He…
There are billions of smartphone users worldwide, and this number is growing steadily each year, creating a huge and diverse market for new apps.…
Today, personalization takes many forms and concepts, fueled by the myriad of data that customers are willing to share with businesses. The digital revolution has…
The Metaverse has become the marketing industry's most popular buzzword for brands creating bespoke virtual environments, selling digital collectables, and making a statement in the…
In today's digital world, the marketing landscape has changed drastically. Consumers now expect a seamless digital experience. Relevant and humanised content can enhance your digital…
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As the world continues to become more digitally connected, one of the most important aspects of success for businesses in the year 2023 will be…
There are endless terms in the digital marketing domain, related to SEO, content marketing, influencer marketing, paid media, and more. Talking solely about the SEO…
Influencer marketing is a force to be reckoned with today. Brands are rapidly adopting this means of marketing to reach out to their target audience…
Customer behaviour has indeed evolved drastically. With new and emerging technologies, the digital domain is changing the way consumers interact with brands and purchase products.…
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MTV India is an Indian pay television channel which specializes in music, youth culture, and reality programming. Launched in 1996 as the Indian version…
In this age of digitalisation, the world is shifting toward virtual experiences, creating more possibilities for user involvement. In 2023, new trends will emerge that…
Websites serve as the first touchpoint between your business and customers. It has the ability to create a complete brand perception with just the first…
The market size of social commerce is likely to increase by 31.6% in the upcoming years, allowing businesses to rule. As the craze for social…
Schneider Electric SE is a French multinational company specializing in digital automation and energy management. They work B2B, with a few physical stores in…
Each year, Google releases its annual ‘Year in the Search list’, revealing the top trending search terms and topics of the year. This list provides…
Pioneering solutions for everything finance, True Balance is building the next-generation financial platform for the underserved. Whether it's applying for a short-term loan or…
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One of the most crucial marketing strategies for reaching the right audience with the right message at the right time is paid media, as it…
On December 14, 2022, Google began to roll out the December 2022 link spam update, which undoubtedly has some impact! It is a well-known fact…
There is a famous quote by marketing Guru, Philip Kotler, “It is no longer enough to satisfy your customers. You must delight them.” And, influencers…
Key performance indicators or KPIs are quantifiable measures that assist a business review its performance and tracking the results. There are a lot of metrics…
By 2025, researchers have estimated that the channel will reach another all-time high with investments totalling $24 billion. Why? Because consumers want it more than…
Revolt Motors is the next-gen mobility company, created for the smart world. With technology at its roots and a class-apart product in the works,…
RICS School of Built Environment (RICS SBE), Amity University, is an industry-led academic institution that offers unique courses such as MBA in construction management,…
Splitsvilla, the Indian dating reality show, was all set to launch their 13th season with hosts Sunny Leone and Rann Vijay Singh. The season…
Viral marketing is the ball game of both luck and diligence. Some viral marketing strategies make the brand go viral in an instant, some take…
Viral marketing is the ball game of both luck and diligence. Some viral marketing strategies make the brand go viral in an instant, some take…
Social Media today has turned into a dynamic landscape, with user appeal and behaviour resulting in constantly-evolving features of social channels. For marketers searching for…
Social Media today has turned into a dynamic landscape, with user appeal and behaviour resulting in constantly-evolving features of social channels. For marketers searching for…
Any website's success depends on how well it is designed. Since it will be the first thing users and potential customers will see, it must…
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Why settle for less than what you deserve? “EMI Hai Na” is the recipient of Digital Dragons Awards 2022, a winning campaign that was conceptualized…
As the number of digital video viewers is expected to reach 3.48 billion in 2023, marketers embrace video content as a reliable promotional tool. It…
#AR40Under40 Winner- Congratulations Manas Gulati of #ARM Worldwide on being recognized as one of India’s most disruptive minds in the 'Marketing' category at Agency Reporter’s 40 under 40- 4th edition.
For any E-commerce Business, having a successful E-commerce team is a must, and for any E-commerce Business founder, having basic knowledge of the digital world…
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SEO is constantly evolving. The game changes with each new update to the search algorithm. Marketers must constantly adapt their SEO strategy to new best…
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Content is now a crucial connection point between brands and consumers. It's where your appeal, value and industry authority are first established and reinforced. By…
The financial services landscape has certainly evolved, and with the coming digital trends, these services are becoming easier and hassle-free for customers. The advent of…
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Every company wants to increase its online visibility on the top Search Engine Results Pages, notably Google. Most businesses know that they must optimise their…
A leading Indian university known for interdisciplinary education through undergraduate and post-graduate programs led by internationally renowned faculty chose #ARM Worldwide as their tech…
2022 will be the year to get businesses back on track after a year of unparalleled disruption. As a result, many will be looking towards…
SEO can be demanding and technical to execute, but meticulous implementation would pay off in the long run. Programmatic SEO is an intriguing concept that…
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A B2B technology company that performs SAP data archiving collaborated with #ARM Worldwide as its digital transformation partner for accelerated business growth and an enhanced…
An international manufacturing company that designs, develops, and manufactures track-guided blind products partnered with #ARM Worldwide to automate their business process, delivering greater efficiency,…
One of India’s first edtech company with 10K+ active learners offering 60+ certification & degree courses from 20+ world-leading universities partnered with #ARM Worldwide…
Customer success and experience have grown more critical for successful organisations, particularly in the digital environment, where efficacious technological solutions have become a significant differentiator…
Year after year, web development is advancing at a breakneck pace, as new-age developers constantly look for fresh methods to innovate. This is why it…
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If you believe your business is stagnating and sales aren't expanding, it's most likely due to a domino theory of poor traffic to your E-commerce…
Managing data 'well enough' is rarely practical due to the speed of digital transformation. Locked in various systems, separated in silos, data is all over…
Every year, the Cannes Lions International Festival of Creativity brings the creative and corporate communications industry together through events and experiential marketing at its one-of-a-kind…
With the constant growth of technology, people enjoy limitless options of entertainment, specifically online entertainment. The demand for personalised content is driving people to online…
Beyond everything, the overall outcome of your E-commerce marketing efforts depends on the tools, technologies, and processes utilised to produce transaction results. There are numerous…
The ever-changing nature of SEO is well-known. New search engine algorithms are released on a regular basis, often without notice, new SEO tools pop up…
Technology has taken centre stage in today's world, from our daily lives to the way corporations are operated. The impact of this digital transformation can…
E-commerce technology has a number of perks when it comes to building a strong business ecosystem. As we look into the future, modern brands anticipate…
More and more D2C brands are now beginning to focus on building known brands and increasing brand awareness for key audiences. However, the consumer's path…
The growing popularity of visionary manufacturers that sell directly to consumers has made waves within the healthcare industry. Wellness marketplaces and online pharmacies in India…
There is immense growth potential in India's Fashion E-commerce domain, especially as we move towards the world of multiple touchpoints, where brands are looking to…
Rural Marketing Association of India (RMAI) recently organized #DecadeofChange: a panel discussion on the journey of media in rural India, highlighting the evolution of rural…
The Indian rural market is on the very edge of an E-com Revolution. It ensures untapped potential to become the market leader for most E-commerce…
Every marketer in the current, technically-advanced and dynamic business world knows the value of the right SEO strategies. Its relevance has only increased over the…
When you need fresh marketing ideas or decide it's time to upgrade your accounting software, the first thing you do is Google it. When it…
Brands and individuals tune in to Twitter every day to connect with people over real-time conversations and to see and discuss what's going on in…
Search traffic, conversion rate, and website performance are some digital marketing jargons that are not unheard of for savvy marketing experts who aim to thrive…
From Stadiums to Screens: How IPL Embraced the Digital Era The mutually beneficial relationship between digital marketing and the Indian Premier League (IPL) has thrived…
With a rapidly growing viewership, it is no surprise to see an increasing number of brands opting to advertise on OTT platforms. They have changed…
Initially started as a means to enhance the gaming experience and entertainment, metaverse has evolved to become the most significant tech that is revolutionising all…
“Where there is a woman, there is magic” - Ntozake Shange. The achievements of women and how far they have come in the struggle for…
With more and more brands targeting the consumers online, digital continues to be deeply implanted in the communications strategy of brands. As a result, businesses…
Indian users today make up a substantial share of users on international social commerce platforms and are a key target market for such platforms to…
With the continued advancements in the online shopping trends, high demand arises with a desire to enhance the shopping experience for online users. Brands and…
Search engine optimization trends are an important part of any business. They can help you rank higher in the search engines and get more traffic…
With users worldwide spending more and more hours online, influencer marketing has become an effective method to convey the right message to the right audiences…
Businesses must maintain their applications updated with the newest technological breakthroughs in order to make them more engaging and consumable. Staying relevant and updated on…
Whether an industry giant or a newbie, every brand has one target to success – to let the whole world know about their brand. Adding…
If your business aims to remain competitive in today's jam-packed online landscape, you must adapt to the latest trends and innovations. There's just no way…
Social Media platforms provide you access to people that matter the most for your business. Getting your employees involved in social media marketing is a…
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YouTube is one of the most popular and the biggest social networks in the world. YouTube is where your audience is. It has over two…
Customer expectations are unquestionably undergoing a major transformation. So how can businesses meet these expectations and ensure every customer interaction is smooth? One unique way…
A superior user experience is everything when it comes to administering a website. On the one hand, the user expectations are immense; the site should…
Through the advancement and adoption of technology, we can now access a plethora of products and services at the click of a button, from anywhere…
Social media has stirred a great change in how people consume information. Today, content consumption across digital media has become an infinite scrolling habit. To…
Revenue flows linearly from marketing to sales in a traditional business model. However, with a subscription model, E-Commerce marketers gain the opportunity to lock the…
A well-designed buyer persona unveils valuable insight into how buyers make purchase decisions. In addition, it encourages a decision-maker in refining ad campaigns, content creation,…
The digital advertising realm is going through a transformation, where browsers have limited the lifespan left for third-party cookies. With such significant restrictions being rolled…
Savvy marketing experts understand that customer retention is worth its weight in gold. By putting customers first, you can reap the rewards of loyalty, retention…
Since the advent of Radio’s adoption as a potent medium for customer attention, marketers have heavily relied on the merit of mainline audio content. From…
It’s now evident that influencer marketing is already a booming industry. It encompasses curating highly engaging content, sharing it in a strategic way to reach…
Over time, your blogs or articles get stale, they no longer possess the SEO quality and capacity that they once did. Every marketer deals with…
Managing and consistently updating your website is crucial in the digital world we work and live in. Businesses need an intuitive system that allows easy…
In the era of consumerism, the concept and need for digital branding thrive on any and every omnichannel approach. It is the ability to consistently…
Core Web Vitals are a hot topic in the SEO realm right now. They are a set of user-facing metrics, helping site owners measure the…
The very first stage of a customer's journey is the most crucial one for any business. Marketers plan to increase the number of prospects that…
HubSpot is a pioneer inbound marketing, sales and servicing platform. The product has built a reputation as an innovator and mainly focuses on being the…
LET’S CHECK OUT HOW VACCINES SLAY COVID! India has started one of the biggest vaccine drives around the world considering its large population, now we…
HOW SAFE ARE VACCINES? In the backdrop of reports questioning the safety of the vaccines, the DCGI has said both Covishield and Covaxin are…
STIGMA AROUND COVID REACH OUT! Don’t be afraid to ask for help. Be connected to your friends and family, seek their support if you…
HOW WE CAN TRY TO MAKE THE BEST OF THIS SITUATION With the COVID-19 (china virus - pun intended) situation continuing to evolve, it’s…
PREVENTION IS BETTER THAN CURE SOMETIMES ‘TOO CHEESY’ IS GOOD! The swiss cheese is not edible, but it can save lives. In the ongoing…
Let’s start on a POSITIVE note! We are all in this together and we will get through this together! - A true ARManion Some of…
Marketing automation in today’s customer-led, dynamic environment can fasten up GTM and refine efficiency, allowing businesses to utilise time for improving their growth. 64% of…
Performance Marketing is the combination of acquisition and optimisation to encourage engagement, enhance brand awareness, and generate more sales in an improved, efficient, and more…
It is crucial that all the elements of your E-commerce store come together to create a perfect experience for your customers. Fortunately, you can do…
In the process of acquiring new customers, retaining them sometimes takes a backseat. Studies have shown that retaining customers costs seven times lesser than acquiring…
A few core fixes can significantly impact your search traffic without needing to earn new links. It is the art of converting more visitors on…
Influencer Marketing promotions have become an absolute necessity for E-commerce businesses in 2021. They are quick and effective to increase brand recognition, trust and consumer…
Converting potential leads into customers is one thing but retaining them is where the challenging work begins. Customer retention saves you more money than acquiring…
Cart Abandonment is plausibly one of the most significant hurdles that E-commerce retailers face on a daily basis. Most online businesses lose out on their…
None of us is a stranger to influencer marketing techniques employed by businesses to promote their products and services. Digital and social media has taken…
Marketing is all about change, and in these unprecedented times, brands have to keep adapting to the spiking expectations of their consumers in order to…
The Covid-19 pandemic has caused a significant shift in the online shopping behaviour of consumers. As more and more of them get well-acquainted with the…
The Ecommerce industry is ever-changing, and every year brings in several new trends with itself. However, last year has considerably accelerated the digital transformation process,…
The Covid-19 pandemic has introduced some defining changes in the world of E-commerce marketing, the implications of which are expected to have a ripple effect…
Digitalization was being adopted at a steady pace until the year 2020 brought a sea-change and accelerated the rate of digital transformation. With technology and…
The world of advertising is constantly adapting to the latest trends in the market and businesses are simultaneously leveraging these ideas to send better promotional…
The year 2021 will see many necessary and quick changes in the marketing landscape and Influencer marketing is expected to take over and be a…
In 2021, businesses will have to move past their losses in the year 2020, and come up with robust digital marketing strategies for long-term benefits.…
Over the years, the digital marketing landscape has undergone several transformations for easier communication and better experience with the audience it targets. It is a…
The Coronavirus pandemic has furthered digital marketing by a considerable margin in the past few months. Not like it wasn’t popular before, but now, it…
Content creation and content sharing are widespread today. Everybody likes making their feed attractive and despite so many applications that are already present in the…
Marketing is all about connecting with people and the message you are trying to get across to the masses. In today’s digital era, your best…
E-commerce has been a game-changer during the Covid-19 pandemic as it has been constantly moulding itself into something new as per the changing requirements of…
‘Sales’ - the term that rings in the mind of business leaders and management professionals during the festive season in India. It is a multi-faceted…
With the festive period nearly here, brands must be eagerly anticipating the upcoming rush. E-Commerce is fundamentally indispensable now, with it being the preferred mode…
With the IPL now in full swing, brands across the country are pulling out all the stops in terms of marketing ideation and strategy. Leveraging…
The COVID-19 pandemic brought along a variety of different obstacles and barriers to us as an organization. Beyond the effects of a traditional economic downturn,…
The strongest brands create emotional bonds with their users. Sport is one such avenue that has unique emotional power. In no other walk of life…
As per a few recently released advertising guidelines, non-legible disclaimers, and information in ads will be viewed as false advertising. The owners of such ads…
When it comes to building a loyal consumer base, the most significant thing to achieve is trust. This is one of the key elements that…
India is currently battling a pandemic as, what some might call, the epicentre of the outbreak. However, this period also marks the beginning of the…
The last decade has witnessed a significant shift when it comes to brands’ social media presence. Now, brands no longer wish to present themselves as…
A $2 Billion industry, influencer marketing has undoubtedly changed the social media game for brands. With the influencer landscape estimated to grow to a whopping…
In the coming months, businesses are going to see an increased dependency on their digital strategy to make it through to the post-COVID era. The…
In God we trust, all others must bring data- William Edwards Deming. One of the most undesirable yet common scenarios in marketing is that brands…
ad:tech 2019 started on a high note with a spirited session from David Freeman, the Executive Vice President of Star India, who spoke about the…
PR, just like nearly every function of promotion, has had multiple faces since its inception. It is a field which has evolved into new forms…
Companies constantly need to update skilling programs for their employess to remain relevant and cutting edge.The Indian start-ups space is evolving exponentially. The growth has…
As technology evolves with each passing day, it becomes more and more integrated into our daily lives. With each innovation that takes place in technology,…
The year 2020 has brought along a fresh wave of changes across a diverse range of spectrums of our lifestyle, be it the way we…
The global pandemic has brought a plethora of changes in basic day-to-day activities and functions, be it the way we work, shop, communicate, or even…
Believe it or not, people have always been great listeners. From traditional storytelling predating the written words to more modern means of communication starting with…
Imagine a world without content. A world that is so abstract that it becomes a self-negating proposition in itself. One that cannot be addressed using…
Gone are the days when artificial intelligence (AI), voice search engine optimization (VSEO) and data-driven marketing were considered absurdly ambitious concepts. In present times, business…
Digital for SMEs The small and medium businesses (SMEs) in India comprise of 63.4 million units and accounts for approximately 1/3rd of India’s GDP, offering…
Leading the e-way Amid the lockdown, everyone has turned to social media to pass their time. In the first week of lockdown, Social Media Consumption…
Transforming e-commerce Thirty years ago, if someone said they are opening a business, it was natural to assume that they will either purchase or rent…
AI revolution in digital space The age of AI By 2023, 40% of infrastructure & operation teams will use AI-augmented automation, resulting in higher productivity…
That’s so social! Social media is an ever-changing medium. Whether it’s keeping track of new developments and improvements on various social media platforms or adopting…
Beating All Odds Through Digital The COVID-19 has left all brands confused and worried regarding marketing activities with the lockdown in place. Going digital is…
Rule The Digital Realm Companies across the globe are slowly coming to terms with the volatile business environment that we are surrounded with due to…
Unifying Digitally The Social Factor Entertain your audience with gaming formats as Twitter reports 89% spike in conversations around games on the platform. Convert your…
Ace The Digital Space Living Through The Pandemic To adapt our marketing during COVID-19, the way we do business and marketing is changing including the…
The COVID-19 pandemic has brought along a substantial amount of restructuring and rethinking of marketing strategies. Let us evaluate how the form of digital media…
What’s new in social Snapchat’s AR Donation lenses: In partnership with the United Nations (UN) Foundation’s Covid-19 Solidarity Response Fund, Snapchat has launched new AR…
Trends evolve so fast that it can be hard to keep up, so we've created this ultimate list of 6 digital marketing trends that will…
Breaking down the emerging trends of the week as we start a new month. Twitter & LinkedIn Launching Stories LinkedIn has been testing LinkedIn stories…
Don't let the glut of data blind you. Identify and choose wisely where you want to invest your time and money. Here are the latest…
New social updates Reply to Instagram stories with GIFs - Now with the minor update, brands can use this feature to run GIF based engagement…
Breaking down the essential emerging trends of the week as we step into a new month, with new digital strategies and content plans to look forward to.…
Summary With the aim of creating conversations around everything that is impacting the environment which needs to be spoken about, Revolt Motors started as a…
Extend your digital success by staying on top of all the significant trends that can make a difference in your next strategy. Regardless of which…
It’s honestly quite impressive how far marketing automation has progressed in the last decade. It seems like only yesterday that digital avenues entered and severely…
Technology evolves at a very fast pace, which is why it can often get challenging to keep up with the daily trends and developments in…
Staying ahead is crucial to give your work a competitive edge. Here is a weekly digital round-up that will ensure that your vigorous attempts to achieve…
Staying ahead is crucial to give your work a competitive edge. Here is a weekly digital round-up that will ensure that your vigorous attempts to achieve…
The landscape of marketing is constantly shifting and flowing with the sands of time, discarding new trends and bringing in new ones at the drop…
Staying ahead is crucial to give your work a competitive edge. Here is a weekly digital round-up that will ensure that your vigorous attempts to achieve…
It is important to unfur new and interesting information that paves the way for excellent business strategies. Presenting another round-up for another eventful transformation in…
Digital continues to change and flourish at a rapid pace. Propel through your marketing strategies as you stay updated with the round up of yet…
With the launch of the sixth iteration of the Apple iPhone, all the attention once again shifted to the mobile industry and its broad capabilities…
Search Engine Optimization has always been the backbone of better ranking websites and ultimately better ROI for the business or the services offered. A study…
Social media is evolving constantly and so are the opportunities for brands to grow. How can we make the most of what follows in 2019?…
With 2019 approaching, the Digital Marketing landscape is going to witness a dramatic change. Some of the most common trends and tactics will become outdated…
Organic Marketing or Search Engine Optimisation has always been an important and integral part of digital marketing efforts for any brand, product, or company. SEO…
The 4-day INBOUND 2020 came to a close on September 7th, with a whole host of informative and productive sessions that provided attendees with excellent…
Companies constantly need to update skilling programs for their employess to remain relevant and cutting edge.The Indian start-ups space is evolving exponentially. The growth…
Search Engine Optimisation – three words that have become commonplace in the current landscape of marketing due to the sheer level of importance they hold…
‘Your customer journey is your content journey’ – is rightly said and the closest we can come to defining Inbound Marketing. Providing a bespoke customer…
Recently, the world of professional tennis witnessed the crowning of a new French Open champion, Simona Halep. By doing so, she also achieved her first…
How long has it been since you logged into your Facebook or Twitter using a laptop? We are assuming that you cannot even recall the…
Technology is changing the digital scape in a big way. Marketing has taken a shift from the traditional methods involving print and electronic media to…
The Millennial generation, born between the year 1980 and 2000, includes people who are considered to be open-minded, self-expressive, liberal and confident. Often called the…
The digital landscape is changing daily and to meet the standards of the current times and provide an enhanced experience to their users, financial marketers…
Because of technological advancements and the influence of Covid-19, the future of email marketing has brought both opportunities and challenges. It's impossible to discuss upcoming…
Technology is evolving at a rapid pace and so is its usage by people across the world. With everything happening at the click of a…
Business processes have been evolving daily with all the technological advancements happening in the digital world. With this, businesses and their functions are being conducted…
A term that is of late creating a buzz in the market is FinTech. Well, if you are a financial services provider using technology to…
A website that is a mere collection of information will not attract your target audience to do business with you. It should be informative and…
Like every success story that you might have heard, this one also started with a man and an idea about something new that he wanted…
Public Relations, or PR, is a communication activity with which the company seeks to build a relationship with the public, which is mutually beneficial for…
Inbound marketing, as the marketers of tomorrow should already know, is directing your marketing efforts to attract your target audience by providing them with informative…
A fact that will be persistent is that Content is the king! From words to images to videos, everything we speak, read, write or hear,…
The technological advancements happening universally are changing the way the world is looking at everything. Needless to say, when we talk about technology, the first…
FinTech companies are nothing but financial services companies that are backed and supported by technology to deliver financial products and services. They provide financial services…
Social media is playing a huge role in making the world a smaller place. Just one click and you get to connect with coworkers, associates…
The digital space is evolving rapidly with the technological advancements that are taking place. Every industry is shifting its focus from product improvisation to customer…
The digital boom and advancement have changed forever the way marketing is being done. Today, more and more marketers are shifting towards online marketing from…
The evolution of digital marketing has brought forth many new marketing methodologies for marketers. Email marketing, however, continues to remain the best and the most…
We are sure you’ve come across those weird looking squarish barcodes. Yes, we are talking about QR or Quick Response codes. They are omnipresent these…
With newer technology coming in daily and consumers worldwide adapting to it at the fastest rate ever, marketers too need to adapt to it and…
While a lot has been talked at length about the importance of videos in everyone’s social feeds and how video content consumption is the future,…
Amidst all the advancements that are happening in the marketing world, Account-Based Marketing is also something that marketers of today have started to practice. It…
CHALLENGE In its 20th year in India, Sodexo had to adopt a digital approach replacing the ubiquitous paper vouchers that the company used until now.…
The finance industry is unlike the other industries. The tasks that we take days to complete is their everyday job. People working in the finance…
When it comes to practical marketing strategies, it goes without saying that content marketing has quickly transformed into one of the most diverse and useful…
It is said that the success of any business is directly proportional to the marketing strategies of the company. It doesn’t matter whether the product…
Most people assume that the finance industry is concerned with numbers, and numbers only. However, like any other industry domain of work, the finance sector…
The first and foremost question that arrives in the minds of the readers after reading the heading is that, is it even required to do…
The advent of the New Year has given rise to many predictions across multiple points of interest. One such point has to be the digital…
Throughout the larger part of 2017, content marketing had been the buzzword with the digital marketers across the world. However, this year content marketing would…
It’s not the same world anymore. From buying our groceries to studying, everything now is done online. The digital world has created ripples across the…
Gone are the days when PR was limited to just reputation management, press outreach for newspapers, radios and television, press release distribution etc. With the…
2020 is almost over, and what a tremendous year it has been for digital innovations! According to a global research conducted by MIT, 85% of…
Have your SEO strategies brought you success in 2021? Are you able to get the desired ROI for your SEO campaigns? If your answer is…
"Hiring another individual or company to handle business activities for you not only helps the company in the long term but also helps them share…
This new year is the most anticipated, as the digital landscape of the various social media platforms changes in leaps and bounds, with a hint…
SaaS product and application development is one of those industries in which the competition is increasing each day. The competition is fairly expected in a…
The digital landscape is constantly on the rise and all the industries have started leveraging the digital platforms for overall business growth and generating high…
Artificial Intelligence (AI) and machine learning were terms unheard of until recent past. But with swift development of technology, AI and machine learning have changed…
In layman language, online reputation management is the process of analyzing the threats to the name of an organization and making constant efforts to keep…
We all know the importance of MBA in India. For some it’s the way to get the higher education and knowledge they need, for some,…
In today’s digital-driven age, emphasis of customer retention and customer satisfaction in marketing strategy has been more than ever before. There has been a shift…
It’s not the time when people expect to receive a postcard or stop at roads to admire the creative genius of some advertisement. Even if…
Automation is a process that pretty much took the marketing world by storm. Though there were enough changes taking place in the marketing segment, no…
In today's competitive market, it is very important for any performance marketer to have a site that can attract a considerable amount of qualified traffic.…
Let us start this article off by asking a simple question: why does a business even need a website, to begin with? It is the…
As we approach another festive season, it would be safe to say that the constant curiosity of deal-hungry consumers will hallmark the success of digital…
Note: I have answered the similar questions in various thread of quora where someone asked about the ROI from Public Relations. Summarising it again as…
The playbook of yore is no longer in use, since the control’s moved to the consumers and CMOs have structured their marketing organizations like never…
Over the past few years, technology has hugely impacted how businesses interact with consumers. Ever since the advent of online marketing, there has been a…
The digital landscape is constantly on the rise and is evolving at a pace that’s honestly hard to process. Evolving technology and the ease that…
Every so often, we’ve heard of organizations looking at their digital marketing strategy just like they would react to a sudden pang of hunger –…
“The education sector doesn’t need marketing!” “A good college doesn’t have to sell themselves!” You might have heard such statements quite a lot. But, the…
A Bootstrapped Startup is a startup where an entrepreneur uses very minimal capital investment and uses the company’s revenues to fund his business. This method…
With the rising prominence of inbound marketing, more and more businesses are shifting towards the inbound methodology. HubSpot provides modern software to marketers, which has…
In recent times, the environment of higher education has been completely revolutionized. Increases in the level of competition, availability of information, and changing trends in…
The advent of the digital age has completely transformed our daily lives, especially the way we search for information. Voice search is no longer viewed…
According to a study (1), over 50% of the colleges will go out of business by 2030, which is obviously a scary stat. In past…
How often do you come across a situation when you see a brand using old-school marketing tactics? We guess that it’s not so frequent as…
The education sector has become more competitive and sophisticated than ever before. This is due to the increase in the number of digital marketing agencies.…
As a CMO, if you feel that your business is growing at a relatively slow pace, and the ROI is not as high as you…
The emergence of the digital age has certainly impacted almost every individual in some way or the other. Now, people have access to any type…
Today, technology has changed the way we market and promote our products and services. Websites have become imperative for any business to maintain a digital…
The world of marketing is ever-changing, with every industry imaginable adopting faster, sleeker and overall more effective marketing methods. In this regard, the education industry…
When they said change is a constant, they must have been referring to the ever-evolving universe of B2B Inbound Marketing. In the world of digital…
Let’s assume a situation – you’re pleased as punch that a lot of people have signed up on the landing page of your SaaS product.…
You obviously know what is big data if you have not been living under a rock. In today’s day and age, big data is the…
The education industry is undergoing a major change, with most of the higher educational institutions and universities leaving their traditional marketing playbook and adopting niftier…
INBOUND ’17 was a raving success, featuring renowned personalities from all walks of life. Headlining the event were Michelle Obama and John Cena, who provided…
Recent technological development – along with social media – have transformed the consumer’s thinking process. The way they behave with brands has also undergone change…
Every Software-as-a-Service (SaaS) company needs to take a strategic approach to digital marketing, even if it thinks it can do without it! Because – as…
When you look at SEO practices for the first time, it can look intimidating and challenging. But, if you have the right SEO company helping…
Marketing automation tools have decreased the workload of marketers by delivering accurate and actionable results without any intervention required. With a huge spurt in the…
Sales, as a vital function of any organization, has undergone a lot of changes since its integration with technology. Earlier, the process of sales used…
In today’s digital age, it is imperative for any business that wants to grow and be found online to have a proper SEO plan in…
Startups face many challenges while trying to gain an initial foothold in the market and industry. They have to increase the awareness about their brand…
Using our own experiences, as well as that of successful organizations, one thing has become clear over time for us – if there is a…
Starting afresh with a digital media marketing company to take care of can be quite overwhelming – even for entrepreneurs who have done well and…
Anyone who knows digital marketing is more than aware of the fact that content marketing has transformed the business scenario online. On one hand, it…
When you are comparatively new in the digital marketing business, a hand-holding guide like HubSpot can make life easier for you. And – given that…
Technology has completely changed the way we do marketing today. Marketers are shifting their marketing budgets to online marketing strategies, rather than traditional marketing methods.…
INBOUND’17 – HubSpot’s annual inbound marketing and sales conference – is just around the corner, and attendees are all geared up for it with their…
HubSpot’s annual conference, known as INBOUND, is one of the most awaited and biggest events of its kind. It provides one of the finest platforms…
INBOUND is an event which is different from all other conventional inbound or industry events. It aims to celebrate the human side of marketing and…
John Cena has gained such popularity and recognition for himself that he needs no introduction. Having carved a space for himself in the world of…
So, are you one of those many people who think Inbound Marketing is yet another buzzword created to confound marketers? Or, do you think it…
So, have you thought it out and mulled it over as to how much of your marketing budget should be kept aside solely for content…
So it's that time of the year again, when the stage is set for the grandest celebration of the inbound movement that is INBOUND, organized…
INBOUND is a yearly event organized by HubSpot that sees thousands of marketing and sales professionals across the globe come together to celebrate this humane…
Michelle Obama has carved a niche for herself beyond just being President Barack Obama’s wife. Her charming personality, calm demeanour, rejection of sexism and zest…
Predictions say that a lot of new trends will shake up the global outsourcing market in the upcoming future. The rise of new players, new…
Search Engine Optimization (SEO) has become one of the primary marketing functions which every marketer needs to perform in this content-driven digital era. In…
When was the last day you didn’t use a mobile app? Probably not a day you want to remember! Web apps have become an inherent…
Companies have been collecting and analyzing customer data for a long time. Yet customer data by itself doesn’t paint the full picture and can lead…
Marketing teams globally are spending more than $135 billion on digital marketing tools as the world is moving towards being more mobile and technology-dependent. However,…
How do you know what companies are working on in a particular domain? How do you find out what brand makes the product you want?…
Multiple changes have taken place in the digital world since our generation is developing with the trending technologies. Some were successful, but others were utterly…
If you have just begun your startup journey, you might be aware of the big challenges you may have to face ahead, such as lack…
The way social media was a buzz word in 2008, influencer marketing is going through the same nowadays. Back then I still remember how I…
In the past few years, we’ve seen a huge surge in the number of marketing tools and technologies. From social media to smartphones, technology is…
The online world is a space which constantly keeps evolving, which is the same case when it comes to web design. The designs which were…
The online world has become highly competitive and unpredictable space. Search Engine Optimization (SEO) services has become an indispensable function for marketers to make their…
Marketing blogs are an excellent way to stay out and discover crucial information and identify tried-and-tested ways to spot the various marketing trends around today’s…
When you’re a SMEs or start-up, it is essential that you want to reach to your potential users; you want the people to know about…
Social media is the new way of communication. It hasn’t been here for long (maybe just over a decade) but it already is the most…
Inbound marketing has become a buzzword and an upcoming trend to talk among marketers for building an effective marketing strategy. It is a form of…
TED talks are the short stories from some of the most influential and an engaging speakers around the world. They’re full of insights on the…
With most companies shifting their marketing attention from traditional media to social media, the importance of good marketing tactics has constantly been increasing. Getting the…
With the increase in competition in the marketing world, you need to develop strategies that outshine those of your competitors. This puts pressure on the…
Inbound marketing refers to a marketing strategy that helps companies bring their potential audience to their business, rather than having the marketing team pay a…
Many businesses understand the need of having a digital presence. But understanding the challenges of reaching out to target customers through a Facebook page or…
The way websites are designed and developed has undergone a lot of changes in the past few years. Earlier, mostly HTML and JAVA were used…
Every marketer dreams of creating and implementing the greatest buzz-worthy marketing campaign on social media platforms to gather the attention of the masses. Brands have…
Public relations is often considered a job that must be done but actually, cannot see conversions in real time. This is an old school pattern…
Digital PR is a way to create brand perception using content marketing via digital super users like media, bloggers, journalist & super influencers (like YouTubers,…
With the world’s focus shifting from traditional marketing to digital marketing, it is important to distribute your budget to achieve good marketing strategies effectively. Digital…
With the emergence of the digital era, two-way communication process has diversified into computer-mediated communication these days. Blogs have frequently become a source to generate…
Today, technology has changed the way we market and promote our products and services. Websites and Applications have become an important marketing model to maintain…
Content marketing is the new way of marketing a brand in the age of social media. Running a SMB is not an easy task and…
Marketing automation tools are the talk of the town. From offering the marketing team significant resources which saves time to providing tools that streamline marketing…
Cheap, efficient and accessible - inbound marketing strategies are all that and more. Inbound marketing puts a stronger emphasis on creating quality content that pulls…
The process of marketing is a dynamic one, which requires it to constantly adjust and react to the latest technology trends in the market. Content…
You must have heard your friends in the business talking about inbound marketing recently. After all, why wouldn’t they? Inbound marketing has established itself as…
Smartphones have become an essential part of an individual’s daily life. For every task and activity, we have a quick solution in the palm of…
With computers taking a toll on humans, there will be a time when AI will completely take over us and our jobs. “While automation will…
There are hundreds of thousands of businesses on the web that manufacture all kinds of goods, and all of them are fighting for prominence within…
Social media has become a vital marketing model for a business to maintain a solid digital web presence. Small businesses and start-ups aim to reach…
Artificial Intelligence is something that excites and frightens people at the same time. AI is something that has provided the world with a level of…
A firm’s website is its gateway to more and new leads. As more and more consumers make decisions based on their online purchase journey, the…
Content Marketing is the new age marketing strategy. It employs the use of content like articles, blogs, videos and photos to engage with potential customers.…
Today’s business world has undergone a transition from how it functioned in the previous era. Technology has not only contributed to exponential growth graphs, but…
Before you begin, recall all the issues and complications you’re undergoing in your business to get them answered right away! But before getting to the…
Marketing can be a remarkable tool to accelerate your business growth, but only when it is strategically and smoothly utilized in operations. Attracting strangers, converting…
Marketing automation platform has quickly become the support system of many a company’s primary customer relationship management solutions since it complements and integrates with customer…
Negative SEOMarketers use various tactics to boost their small businesses. Some of the prominent approaches used these days are SEO, social media, content marketing and…
Content marketing is the newest trend in marketing. The thought of spending less and gaining more lures everyone. All it requires is good content, right?…
Today, customer expectations are at an all-time high, and competition is always increasing. The digital era has empowered companies to gather relevant information on their…
Soon after Hubspot coined the term inbound marketing, it has gained immense popularity and has become an effective way to increase the customer base. It…
Background Bajaj Finserv is one of India’s most diversified financial company offering consumer durable loans, lifestyle loans, personal loans, loans against property, small business loans…
Today everyone in the world is generating content - either brands are making it for their audience, or there is a lot of user-generated content.…
Content marketing is one key form of inbound marketing, where you attract customers to your company's website instead of going out in search for them.…
We all must have heard the term Inbound Marketing, but still, we’ll start with the definition of Inbound Marketing. Inbound Marketing is the process using…
Whenever you have flocked to Google to search for latest marketing trends, you must have come across the term ‘Marketing Automation’. Or, you must have…
A report from Forrester Research demonstrates how companies are allocating marketing funds between offline and online campaigns. The report perfectly answers the question of how…
When working on a task, an individual often needs the input of other employees. Team collaboration is the input which can do wonders if…
The industry of Software-as-a-Service (SaaS) knows no boundaries of growth in today’s marketplace. Companies are leveraging their competitiveness and decision making standards with its help.…
With internet taking over companies’ operations, Software as a Service (SaaS) companies are witnessing a tremendous demand growth. This requirement has to be fulfilled by…
Marketing Automation in today’s business sphere is the new potential streamlining strategy in the marketplace. Be it automating complex actions, aligning workforce, increasing transparency or…
Wondering whether the money you put into the content marketing is helping the company? Is the strategy achieving what you thought it will? Are you…
Growth is a passive and endless function. It is a positive development in size or maturation over the course of time. Whether it’s a buyer…
The Market has witnessed a breathtaking displacement after the debut of inbound marketing in the last few years. Earlier customers used to rely on fancy…
Marketing has changed considerably over recent years. It has evolved from outbound or traditional methods to earning the interest of customers without paying money for…
Convenience for workforce = Delighted customers A business is considered successful not when it generates more revenues than others, but when it’s improving on an…
In today’s era, the world is shaping a massive space for budding to established marketers and marketing tools have become a need of the hour.…
Hey all you SEOers! It’s that time of the year again when we need to look at the latest Google SEO updates once again. Yes…
It is exciting yet challenging for any organization to retain the customers they’ve converted. Customers have their sets of expectations and opinions, both of which…
Everyone wants to achieve better search engine rankings as organic search traffic is a tested and proven technique for business growth. The main hiccup is…
New trends in technology are part and parcel of every year’s growth. There are enough and more latest trends in technology that you have to…
After figuring out SEO, now it’s time to delve deeper into Local SEO. And to do that well, we need to have a Local SEO…
Whether you are looking to create a WordPress website or managing the entire WordPress platform for your organization, there are some plugins that you could…
Keywords, and then some more! To be discovered on search engines, it’s easy to stuff keywords everywhere. Being the moot point of any SEO strategy,…
E-Commerce business had a ton of momentum in 2016 and it’s expected to evolve this year too. With major development seen in the eCommerce tech…
The digital marketing industry is intricate and capricious, still exciting for people that stay up-to-day with every emerging trend. When it comes to digital marketing…
Most of the world is moving online and there is no doubt that all businesses require an online presence. Especially if as an organization you…
Content management systems or CMS is becoming a vital aspect for all businesses. They not just help you design and manage your websites but can…
Digital marketing. What does these couple of words mean? Are they just some new fancy buzzwords or do they really mean something that’s important? Digital…
Let’s talk about the announcement Google made in August last year. It said that making a switch to HTTPS will give you a tad bit…
With digital buyer penetration predicted to edge near about 50% of overall Internet users in 2018, the e-commerce industry is ready to evolve and expand.…
YouTube is not just for posting silly, weird and pointless video contents, it’s a visual social network poised for serious content marketing. It’s a highly…
There are reasons why some CMS platforms would be considered the best e-commerce platform and be considered superior to others. The Magento eCommerce platform is…
A Shopping cart software is a particular class of software designed for e-commerce. The main purpose of an online shopping cart is to enable users…
Challenge In this era where everything is going digital and is easily accessible online, shopping is one perspective that has reformed the most. Be…
Challenge Truecaller is one of the handiest application that helps consumers tackle one of the most infuriating problems we face in our everyday life i.e.…
Challenge India’s online travel and tourism is a growing market and expected to reach US$ 280.5 billion by 2026. Tourism is also a potentially large…
Today, the ubiquity of digital marketing is such that no marketer can overlook it. Especially the small and medium businesses are catching up with modern…
Over the past decade, if you have been someone in SEO world then chances are there that you have regurgitated the phrase, “Content is King.”…
Challenge Ever since Gionee set its foot in India, it had been on a mission to push its marketing efforts in a way like no…
Challenge The rise of last mile connectivity and affordable cellular plans have led to tele-spamming. And most people fall prey to the act of being…
Challenge India’s online travel and tourism is a growing market and expected to reach US$ 280.5 billion by 2026. Tourism is also a potentially large…
Challenge Marie-Claire, a brand synonymous as one of the most authoritative fashion publication for women, but not known for their clothing line in India, was…
Challenge Diwali is a festival which unites everybody irrespective of their differences. While every year we wish our friends and family, Citibank decided to take…
Challenge The intention and endeavour behind this intervention were to spread the word about the goodness of organic, green tea. #TeaForTrump digital and content marketing…
Challenge Diwali season is the most popular festive period in the country when brands keep no stone unturned to maximise sales. It comes in the…
Challenge The doors to TechCrunch Disrupt SF 2016 opened on September 12 at Pier 48 in San Francisco.The three-day conference hosted over 5,000 attendees, with…
Challenge In the world of anyone getting anywhere like Trump getting into presidential seat, similarly, any virus can swoop into our systems any day! We…
MainAd, an international Retargeting company headquartered at Italy, ventured into the Indian affiliate market with ProfiliAd. Profiliad is an affiliate marketing network in a technological…
With the penetration of the Internet at an all time high, MTS wanted to create a tremendous wave of excitement around its latest offering, 3G…
How Citibank took charge of the celebration of festivities in the digital world, laying foundations to the stage where it could showcase and differentiate itself…
While exhibitions are a gateway to participate in industry affairs, expand the horizon and utilize the opportunities to maximize marketing measures. In an age of…
With the markets expanding, competition has accentuated for industry players across every sector. From one-sided communication, it has now come to an interactive model between…
We are glad to announce that ARM Worldwide has been awarded with another gold. This time, India PR & Corporate Communications Awards 2016 (IPRCCA) for…
One question that haunts each one of us is 'What do we want to achieve in life?' Some have the answers for this, and they…
Manifest–The Founders Summit aimed to nurture a community of Founders.The festival was a gathering of business founders, created to foster new ideas and inspire actionable…
Manifest–The Founders Summit aimed to nurture a community of Founders.The festival was a gathering of business founders, created to foster new ideas and inspire actionable…
#TeaforTrump campaign started its journey from India to create required noise across the globe. The core of digital campaign execution strategy was real-time marketing, turning…
Close your eyes. Go on, do it. Now imagine driving a car in heavy, slow-moving traffic. Picture a bike rider coming from the opposite direction,…
Understanding, Knowledge, Wisdom - these are a few things humans have aspired for, yearned for and toiled hard for to make things around them better, to…
Recently, we underwent an Intrapreneur Training Program to groom us all at #ARM to be 'In-house Entrepreneurs' and to grow at a faster pace so…
“Sometimes, little things make a big difference...” ― Nino Varsimashvili It’s not just a great memorable quote from the movie “Little Things” but something that…
We all have gone through various jargons around content marketing but have you ever thought on measuring the effectiveness of a great content? What is…
As a community of marketing professionals, all of us are working to create something new, something which can deliver magic for the brand and many…
2021 saw a lot of conjecture on the value of technical SEO. From being called makeup to dead, it managed to procure a lot of…
All geared up to scale new heights with your search traffic? Just go ahead and use the right SEO techniques. It's the classic case of…
New to the world of SEO? Looking for a magic wand to get your website ranked as No. 1? There are definitely some SEO tips…
Attaining nirvana, or in other words, grabbing a good ranking in a search engine, hasn’t been a cakewalk for a lot of people. Search engines…
Whoever said life was unfair must have certainly gone through the ever-changing Google algorithm updates. Because with every update that Google releases, SEO gets seems…
In today’s digital age, no matter how small or big your business is, having an online presence is undeniable. You can start with developing a…
With an ever increasing focus on content creation and hence marketing that content effectively, a large focus is on the distribution channels and effectively disseminating…
We at ARM Worldwide are super excited to announce our collaborative effort with Indian School of Communications and Reputation (SCoRe) towards providing training in the…
“Google magic is working for you, even on the tiniest screens." Google stated it by unveiling their new logo which meant to reflect above lines.…
The trend in design changes frequently. At times, between a gap of 10 years and, rest until a company like Google decides to disrupt the…
A few days ago, I was interviewed for the Ernst & Young (EY) Social Media Marketing India Trend Study. The report is very insightful if…
Twitter contests have become an intrinsic element in the complex compound to boost brand engagement today. Big or small alike, every brand looking for digital…
Ever since advent of the age of computing, computers have used for office chores and connecting libraries to each other. Yet, one aspect of these…
Jawaharlal Nehru famously said, “The wheel of change moves on, and those who were down go up and those who were up go down”. Predicting…
Are you having a tough time keeping your audience interested? Often struggling to come up with blog posts that attract the right type of visitors? We…
