Schneider Electric SE is a French multinational company specializing in digital automation and energy management. They work B2B, with a few physical stores in certain areas, and they only provide services to vendors and partners. They desired to expand their reach in the Indian market, and to do so, they sought digital marketing solutions provided by #ARM Worldwide. 

Challenges

General Challenges:-

• The global energy management systems market size reached $45.11 Billion in 2021 and is anticipated to rake up around $153.62 billion by 2030. Automation is an industry that is only getting larger as the said technology improves. Due to this, there was extreme market competition, which only continued to grow even more and some keywords opted by the client were very competitive due to their high search volume.
• Schneider has multiple country-specific sites. Since all of them revolve around the same product, there were many overlapping keywords, and a bunch of keywords from sites of other countries were ranking on ‘google.in’.
• Due to the product-specific nature of the industry, the content had to be posted on specific pages that catered to the said niche, which stunted the overall reach.

 Website Challenges:-

•  The URL structure of the website couldn't be changed (Limitations in terms of technical implementation/ very limited tech changes can be done i.e optimization of url structure, canonical tags, headings, heading tags, HREFLANG tag, and few other critical components of technical optimization)
•  There were certain restrictions on the website due to which content such as images (website speed cannot be optimized/ poor website speed that cannot be fixed due to limitation of platform and technology)
• On the majority of pages, content cannot be added further/ limitation on word limit/ limited content on majority of pages, and cannot be added for further optimization. FAQ missing, limited description around 100 words, details are not according to best practice of content word limit. 

Goals

The main objective of SEO is to improve the visibility of a website in search engine results pages (SERPs). This can be done by improving the ranking of the website for certain keywords or phrases, or by increasing the number of visitors to the website. The ranking can be tracked in real-time by various tools that show the keywords “Google rankings”. However, the client gave preference to a market tool which calculated the “blended rank” of the keywords. To comply with their preference, the SEO team had to formulate a new strategy. This required understanding the tool and overcoming the challenge with out-of-the-box methods. The team eventually warmed up to the tool and set the following goals:-

• Top 10 average blended rank for all targeted keywords.
• 70% keywords should be ranking on first page of Google SERP
• Increase in the organic traffic

The #ARM SEO team was able to reach this goal of a Blended Avg Rank of under 10 much earlier than estimated. Thus, a new goal of Blended Rank under 10 for all 50 Primary Keywords was set. With the new goal set, the team started E-Commerce SEO with a target of 25 keywords on Google's 1st page.  The target of Blended Rank under 10 was achieved for all 50 keywords in approximately 6 months. And with that, the goals for year 1 were accomplished! 

Solution

The Schneider Website was going through a revamp. They had changed their domain from ‘Schneider-electric.in’ to ‘se.com/in’. Due to this, the SEO done for the website was redundant, and the rankings took a hit.  Regardless of this, the #ARM SEO team revisited the revamped website, and planned the upcoming course of action. This time, with better strategies and enhanced technical knowledge, the team had the following objectives:-  

• Minimize ranking drop & keep website health in check.
• Improve SERP demand for brand and business services.
• Create maximum referring domains backlinks on the targeted pages.
• Increase positive content across the web.
• Sustain blended rank and google rank to get organic traffic to the website.
• Re-position as a market leader in Organic search.

, and the focus was shifted to regaining the ranks. To catalyze this race to the top, #ARM Worldwide suggested an aggressive guest posting campaign, making paid posts on other websites to complement the conventional SEO activities that our firm was providing.

With more than 3 keywords being targeted in just a single post, 46/50 of the keywords broke into the top 10, and the Blended Ranking was restored within just 4 months.

Throughout the duration of the project,  #ARM Worldwide published over 350 unique content pieces such as blogs, Quora posts and guest posts for Schneider Electric, written by the core technical team itself. A benchmark of 3-4 keywords per content piece was set.

There were consistent brand mentions like #Schneider and #Lifeison in our own blogs and third-party content as well.

Results

Through extensive research and plan execution, the #ARM Worldwide team was able to achieve all the targets.

• 124/150 keywords reached the top.
• 250+ Content pieces for 3rd party with on average 3 keywords interlinked.
• 120+ Blogs were written for Schneider Global, and each blog had an average of 1k+ views.
• 50+ Quora content threads with 500+ average per answer views.
• 1500+ Unique backlinks on High DA websites.
• Organic traffic witnessed 216% improvement, starting from 80K in 2018 to 173K in 2021. On average, there was approximately 10% Organic traffic growth every month.
• Till September 2019 traffic has been 50% better than the previous year.
• There has been over 10 times growth in monthly organic traffic since April. Organic sources have contributed 75% of the overall traffic to the website. (80% traffic via organic tactics)
• Almost 83% of the traffic is through SEO optimization of the website in the last 1.5 years.

Reach The Right Audience via SEO Different products require different marketing strategies that cater to the correct demographic. A wide reach is redundant if it doesn't garner the attention of the correct consumer base. SEO ensures that your brand is given the upper hand in the ever-changing landscape of internet algorithms. To ensure your business grows on the digital front and is equipped to tackle any unforeseen challenges that may arise, get in touch with our team of experts at  #ARM Worldwide.

  Pioneering solutions for everything finance, True Balance is building the next-generation financial platform for the underserved. Whether it's applying for a short-term loan or paying your monthly Wi-Fi bill, the solution is at your fingertips. With benefits like cost and time reduction, along with the unarguable convenience, these apps are now a necessity.

Challenges

India is one of the fastest-growing fintech markets in the world, with more than 6,636 fintech startups in 2021. The worldwide downloads of fintech apps surpassed 6.1 billion in 2021 showing the abundance of competition, and it only grows by the day.  A good app rating & ranking is essential to stand out, and it was a challenge for True Balance to stand out in the market and acquire a high ranking and achieve a benchmark of daily average rating of 200+ to surpass the competition.

Goals

True Balance desired to improve their organic app downloads and to bridge the gap between objectives and results, they joined hands with #ARM Worldwide. We being the digital transformation partner of True Balance broke down the given objective into 2 goals-

• Getting the edge over the competing apps and enhancing the True Balance app’s organic discoverability.
• Increasing the off-site traffic to further expand the reach.

Solution

Regardless of the challenges, the steadfast SEO team of #ARM Worldwide tackled them with extensive planning and research. True Balance were provided with exemplary digital marketing solutions in the form of App Store Optimization (ASO) and On & Off-Page SEO to get the upper hand over the competition. 

• The #ARM Worldwide team, through its ASO service, assisted True Balance in creating a robust brand image and improving the app’s visibility on the Google Playstore by targeting the keywords that had the most potential. By conducting play store audits on regular intervals, the #ARM Worldwide team kept track of the performance and the app’s ranking.
• On the basis of in-depth competitor analysis, an extensive list of keywords was chosen to understand what content is currently ranking and which keywords customers are using when they are searching for such a service. 
• The #ARM Worldwide SEO team utilised a combination of short-tailed and long-tailed keywords to maximise the searchability on SERP. The keywords were picked through a meticulous process of researching the common industry phrases and analysing metrics like their search volume and keywords ranking with the help of SEO tools - Semrush, ahrefs, MOZ etc.
• Utilising the best of Off-page expertise of the SEO team, multiple backlinks were created on the websites, receiving quality traffic and having DA. Also, several guest posts and third-party articles were published by the #ARM Worldwide on various reliable industry-specific websites to drive quality traffic and attention towards True Balance. 
• On identifying that there were occasional “Application not responding” errors for the app that could be a hindrance in the user experience & in the user rating, the team provided detailed suggestions and helped resolve the ANR issues.

Results:-

Through extensive research and plan execution, the #ARM Worldwide team was able to achieve all the targets.

• The app now had an all-time high of 50 Million total app downloads, from January 2021 till date.
• The ratings saw a hike from 3.6/5.0 to 4.4/5.0 on the playstore.
• The number of retainers saw a threefold increase from 1 Lakh to 3 Lakhs.
• The team was also able to achieve top rank for 19 keywords and retained a top 10 rank for 38 keywords.

Conclusion

ASO – Getting to the fingertips of every user. Over the past few years, we have seen apps in the ecosystem that True Balance belongs to transition from a facilitator to a necessity due to their unparalleled utility and benefits. With more and more alternatives popping up, having just a functional app is not enough. It needs to be optimised to attract and retain users. Tasks like app management and updates, A/B test, conducting app audits require a professional team to be executed efficiently and effectively.  #ARM Worldwide is your one-stop solution to everything SEO, with a team of experts equipped to provide your business top-of-the-line digital solutions.

  Revolt Motors is the next-gen mobility company, created for the smart world. With technology at its roots and a class-apart product in the works, Revolt has introduced India’s first AI-enabled electric motorcycle without compromising on the performance or aesthetics of a regular ride.

Challenge 

Debuting automobiles with a bang The Indian tech market has seen a significant shift because of the country's winning combination of digital innovations. India currently boasts the fourth-largest automobile industry in the world. With nearly 0.32 million vehicles sold in 2021, the Indian EV market is likewise developing quickly. The primary motivation of the nation's automotive professionals is to debut automobiles with a bang and provide a trouble-free booking experience to their consumers. Due to the rush on the market, Revolt motors, with around 25+ showrooms in over 20 cities in India, needed a market engine at its launch of India’s first AI-enabled bike to deliver a hassle-free user experience to its customers. #ARM Worldwide aimed at making their launch a successful buying journey.

Goal

An idea to give customers a seamless buying experience To make a massive entry into the automobile market, Revolt Motors wanted to have an entire ecosystem for the launch of their motorcycles. From taking bookings to seamless delivery, Revolt Motors wanted to keep its focus on customer satisfaction.  Revolt Motors and #ARM Worldwide joined hands to solve the mobility company’s problem statement by providing a digital solution.  For delivering a smooth and seamless experience to the customers, #ARM Worldwide pitched in the idea of developing a custom build digital ecosystem for Revolt Motors that would help with the customer purchasing journey. Additional features that #ARM Worldwide incorporated in this unique ecosystem were location-based delivery tracking, integration with PAN India delivery hubs, unique subscription plans, real-time booking status update, finance integration, and strong backend support to seamlessly manage the system. Development of end-to-end interface The development journey of the end-to-end interface was a multi-faceted procedure that required extensive planning to ensure that it provides an appeasing user experience and reflects a good brand image. A robust data management system and database maintenance was the need of the hour. It was essential that the customers that have placed their deposits are allocated their slots. Customer satisfaction is a priority, and it is necessary that a seamless user experience is provided.  For this, the #ARM Tech team developed a booking system that keeps the customers in the loop about their purchase every step of the way.  Since the motorcycle was launching in different metropolitan cities such as Delhi, Bangalore, Mumbai, etc in phases, the team decided on geofencing the website. We ensured that the city-specific bookings were enabled on the dates coinciding with the client’s schedule.  We also developed the payment journey and dealer allocations as per the locations and did pilot runs to ensure the execution of the application and expanded the same across PAN India. To further improve the product appeal, #ARM Worldwide suggested that Revolt provide customers with alternative financing options. After onboarding various finance companies for the same, options for purchasing through loan and EMI were incorporated in the payment gateway developed by the team for a smooth purchase.

Result

A drive towards success With the idea successfully put into action, Revolt Motors witnessed massive bookings (more than 20,000) within the first day of the opening.  Additionally, the mobility company’s digital presence aided with a remarkable brand visibility across multiple states. The booking engine successfully promoted a smooth booking experience and on-time slot allocation which resulted in an indomitable booking rate.  Even financial transactions were observed after the establishment of a solid financial system – multiple payment options or journeys  surge in user buying experience. CSAT built a strong brand-consumer relationship. Geo-fencing enabled smooth accessibility across multiple states for the brand.

The way forward

Web development A well-designed website is the primary requisite for reaching a larger audience and generating more leads in this digital era of transformation. At #ARM, we simplify web development for you. #ARM Worldwide helps increase your digital presence and make your services easily accessible to present and potential clients. 

  A leading Indian university known for interdisciplinary education through undergraduate and post-graduate programs led by internationally renowned faculty chose #ARM Worldwide as their tech transformation partner. The university has 2500 plus students on campus, drawn from 30 states and over 243 cities in India and 27 other countries.

Objective

The number of Internet users in India is expected to reach 974 million by 2025, with the edtech sector playing a significant role in this growth. India constitutes 10% of the global edtech market, with the second-largest number of edtech companies. The market size is expected to reach US$30 billion by 2031, from US$ 700-800 million in 2021. Looking at the phenomenal growth in the market & emerging competition, the company wanted to be on the winning edge & focus on modernizing relationships with its professors and students, multiple stakeholders & the world at large through tech transformation. Our Goal:

• Manage multiple stakeholders with a different set of requirements & pain points
• Create a dynamic website removing dependency on the tech resource 
• Customize modules to structure enormous data for enhancing user experience
• Manage & integrate data on multiple platforms

#ARM Approach

#ARM promptly initiated the redevelopment of the client’s digital business engine with a focused strategy targeting increased business growth. The process involved the following phases :

• Discovery: Project planning using agile methodology, including the product discovery exercise, understanding the user stories & modules
• Design: Design of wireframe & UX journey 
• Development: Tech development, multiple platform integration via secure API, implementation of CI/CD, centralized code repository
• Testing: Building test cases, functional, integration & regression testing, VAPT Security Audit & UAT
• Deployment: Live server deployment followed by data migration and launch

Transformation 

New tech integrations enabled the client to move beyond the then-existing limitations and restrictions to achieve a dynamic website with custom modules & enhanced user capabilities. xx% increase in lead generation xx% increase in average visit duration Reduced Costs & Improved Efficiency  Enhanced User Experience 

• Custom modules for posting dynamic website updates by layman users not having the technical know-how
• Interlinking of pages to improve navigation & functionality 
• Enhanced website accessibility & usability for people with disabilities
• Solid search capability with advanced filters
• Hassle-free dynamic integration of economic research papers & listing across external research forums using their own platform
• Centralized control to manage events across units
• Enhanced data security using customized user role-based module for respective departments

Technology Stack

Adopting the whole range of new technology took the client’s business to the next level of success. #ARM created a dynamic online platform for the client using the following technologies

• WordPress  
• MySql
• PHP 
• AWS- Lightsail
• DevOps/CI-CD 
• GitLab
• Basecamp
• Ubuntu

Want to embark on the journey of digital transformation? Connect with #ARM today!

A B2B technology company that performs SAP data archiving collaborated with #ARM Worldwide as its digital transformation partner for accelerated business growth and an enhanced brand presence.

Objective

Given that roughly 70% of customers follow the main page of a website, firms are working on redesigning their websites in a way that improves the user experience. To do this, the company's digital presence must be very powerful. With this performance pressure along with the cut-throat competition in the market, our highly recognized B2B Data Management client with 500+ worldwide customers along with a global presence wanted to intensify its brand growth. With a better user experience, we aimed to increase the brand's global reach and operational effectiveness! Our goal:

• Intensified brand presence 
• Smart display of events, services, solutions, products, etc.
• Data structuring and categorization for ease of navigation.
• Smooth Lead capturing.
• Content translation in multiple languages.

Transformation Approach

The company’s vision of achieving an enhanced brand presence was a crucial target and #ARM being its digital transformation partner, helped the brand achieve its goals in the blink of an eye. The overall process was divided into the following phases:

• Discovery: Project planning using agile methodology, identification of UIS, gripping on the user stories, modules, and user content.
• Design: Simplified version of UX journey 
• Development: Revamping the project structure, custom module for data orchestration, building CMS, simplification of operational challenges, implementation of CI/CD, HubSpot Integration
• Testing: Building test cases, functional, integration & regression testing, VAPT Security Audit & UAT
• Deployment: Live server deployment followed by data migration and launch

Transformation

The transformation became apparent within 12 weeks after the deployment of the new website. The customer was able to overcome the constraints in place at the time with the help of the custom build module. Enhanced Brand Presence  Significant Lead Capture Efficient Multilingual Content Management

ROI

• We saw a 20% increase in lead generation.
• There was a major shift of 40% in operational efficiency.
• The average visit duration saw a rapid 70% increase.  
• Website revamping led to notable brand recognition.
• Taking into account the need for flexibility for enhanced event functionality, the custom-built event module efficiently delivered extensive event information on the client's webpage.
• Solid management and publication of content through CMS build-up.
• Single structure content was conveniently translated into multiple languages without any operational challenges for a layman person.
• HubSpot Integration helped in a smooth lead capturing and segregation of qualified leads for sales.

Technology Stack

Adopting the whole range of new technology took the client’s business to the next level of success. #ARM used the following tech stack to flourish the client’s online platform. 

• WordPress
• PHP 
• Mysql
• Github
• AWS- Server
• DevOps/CI-CD  
• JIRA

Want to transform your brand presence across the globe? Let #ARM pave the way! 

  An international manufacturing company that designs, develops, and manufactures track-guided blind products partnered with #ARM Worldwide to automate their business process, delivering greater efficiency, cutting costs, freeing up time, and allowing them to deliver better customer service.

Objective

As our client strengthened its footprint in the market, it evolved from being just a retailer to being a wholesale developer & manufacturer of track-guided blind products. According to Future Market Insights (FMI) analysis, the global blind & shades business is expected to rise at an impressive CAGR of 4.4 % from 2022 to 2029, as green building initiatives become more prevalent in the country. However, it was getting difficult for the client to robustly tackle all the customer demands about multiple parameters such as price, fabric, motor, coatings, pelmets, etc., and distribute this data across vendors for quotes on sales and installations. Looking at the rising demand & competition, our client wanted to initiate business process automation & streamline the entire business process.  Our Goal: 

• Create an automated strategic tool for calculating & processing different permutations & combinations of end product
• Simplify complex data monitoring, management & distribution processes

Transformation Approach

The challenge of manually collecting & collating multiple parameters of data was growing steadily over time, and hence creating an automated web tool with future-proof data integration capability became the need of the hour. Our team at #ARM came together with a winning strategy for the task of developing a web tool to streamline the entire business process of this client. The process was divided into the following phases :

• Discovery: Analysis of the raw product data, understanding business logic for greater productivity & efficiency of over 80+ agents
• Design: Structuring of complex data into one common repository with centralized control 
• Development:  Business logic development from different permutations & combinations of unstructured data to create the web tool
• Testing:  Building test cases, functional & regression testing, VAPT Security Audit & UAT
• Deployment: Live server deployment followed by data migration and launch

Transformation 

We helped the client to streamline & automate complex data management business processes. The transformation was visible with immediate effect after the deployment of the web tool. The automated tool enabled the client to move beyond the then-existing limitations and restrictions to achieve: 75%   reduction in processing time 40%   increase in market reach 100%   accuracy in calculations

• The tool delivered greater efficiency, saving many person-hours per week and freeing time to focus on improving sales & service.
• Processing of data in runtime with the facility for it to be sent across to different vendors & clients instantly
• Flexibility to manage changing & emerging data
• Future proof product with the scope of adding more data
• Zero errors in calculations
• Substantial reduction in costs
• One repository with centralized control over data
• Single source management of data with multiple user access

Technology Stack

Adopting the whole range of new technology took the client’s business to the next level of success. #ARM used the following tech stack to automate the client’s business process. 

• Laravel  
• MySql 
• Basecamp
• AWS- Server 
• DevOps/CI-CD 
• Figma

Want to embark on the journey of digital transformation? Connect with #ARM.

  One of India’s first edtech company with 10K+ active learners offering 60+ certification & degree courses from 20+ world-leading universities partnered with #ARM Worldwide to transform its digital presence aligned with the fast-paced business growth goals

Objective

The edtech market is enormous, and the competition has been growing at a phenomenal pace. Additionally, the introduction of new players backed by investors adds to the performance pressure. With the rising competition, redevelopment of the company’s business & marketing engine was the need of the hour. Our goal was to help the client transform its digital presence and achieve business growth in a three step journey from landing to conversion:

• Customize a thorough strategy for digital transformation
• Categorise the data in a well structured format for the ease of navigation
• Improve user journey for various processes such as admission, payment & creation of campaigns  

Transformation Approach

Transforming the client’s business engine with the latest tech integrations became the need of the hour. #ARM Worldwide was chosen as the digital transformation partner, and the task of redevelopment of the business & marketing engine of this edtech client was initiated with no time to spare.  The process of digital transformation was divided into the following phases :

• Discovery: Project planning using agile methodology, including the product discovery exercise, understanding the user stories & modules
• Design: Design of wireframe & UX journey 
• Development: Tech development, implementation of CI/CD, centralized code repository
• Testing: Building test cases, functional, integration & regression testing, VAPT Security Audit & UAT
• Deployment: Live server deployment followed by data migration and launch

Transformation 

The transformation was visible within ten weeks after the deployment of the new website. New tech integrations enabled the client to move beyond the then-existing limitations and restrictions to achieve: Substantial Business Growth  Operational Efficiency  Enhanced User Experience 

• We saw a 40% increase in sales and digital presence.
• There was a 60% increase in time spent on the website, and the drop-off rate was reduced considerably.
• The new interface eased the user journey for the admission process within the minimum number of clicks.
• Categorization of data improved navigation & functionality for the users.
• Solid search capability, including voice search.
• Dynamic template design for easy integration of web content.
• Integration with the calling app and live chat support.
• Payment gateway, CRM, and SMS Integration.

Technology Stack

Adopting the whole range of new technology took the client’s business to the next level of success. #ARM used the following tech stack to digitalize the client’s online platform. 

• Laravel  
• MySql 
• REact.JS
• AWS- Server
• AWS S3 Bucket 
• DevOps/CI-CD 
• Github 
• Figma

Want to embark on the journey of Digital Transformation? Connect with #ARM.