Digital Marketing Insights | #ARM Worldwide Blog

Periscope, Facebook Messenger as a Platform, a new NBA Ad Campaign and Future of Display Ads in 2017: This Week in Digital


Periscope, Facebook Messenger as a Platform, a new NBA Ad Campaign and Future of Display Ads in 2017: This Week in Digital

With India bowing out of the World Cup, succumbing to the power of Australia that just proved a metal too tough to mould, this weekend for most would be a non-event. Though for the most die-hard fans, it would be the cricket world cup final, an event that comes just once every four years, enough

How Microsoft Plans to Fight Piracy, the first ever 3D Instagram Ad and a look at Tweetdeck teams: This Week in Digital


How Microsoft Plans to Fight Piracy, the first ever 3D Instagram Ad and a look at Tweetdeck teams: This Week in Digital

For the past six or seven months, we have taken it upon ourselves to bring to you everything that was interesting and transpired during the week in the world of Digital. We picked up Friday as it is usually the slowest of the days and is a good time to look back given that the

What Drives Recommendations on Social Media, Introduction of Topic Data by Facebook and a new Samsung Ad: This Week in Digital


What Drives Recommendations on Social Media, Introduction of Topic Data by Facebook and a new Samsung Ad: This Week in Digital

It has been a frantic week, every way you look at it. Most of us are still hung over the festivities, while the sports followers have seen a series of upsetting results, be in cricket with England being knocked out of the World Cup and Chelsea being embarrassed out of the Champions League while United

The #DearMe Campaign, Jet Airways’ initiative to Inform your Flight Status on Twitter and Adwords App Officially Available on Android: This Week in Digital


The #DearMe Campaign, Jet Airways’ initiative to Inform your Flight Status on Twitter and Adwords App Officially Available on Android: This Week in Digital

It’s a long weekend coming up, and a happy one, as the colors of festivities are set to paint every street, every house in the country. With summers just about setting in, this just may well be the perfect time for everyone to enjoy a bit of color and splash water all over the place

YouTube Turns 10, Sponsored Apps in Google Play and Story of Magic: This Week in Digital


YouTube Turns 10, Sponsored Apps in Google Play and Story of Magic: This Week in Digital

As the shortest month of the year comes to an end and we all join in together to the chorus of #WeWontGiveItBack it is not far off the mark to say that the timing of this weekend has been impeccable, not to forget just in time to get some chores done before the first major

How are bloggers and influencers being leveraged by brands? – #EYIndiaDigital Trend Study


How are bloggers and influencers being leveraged by brands? – #EYIndiaDigital Trend Study

A few days ago, I was interviewed for the Ernst & Young (EY) Social Media Marketing India Trend Study. The report is very insightful if you are looking to explore questions like: “What are the key challenges that digital marketers are facing?” or “How do companies evaluate, strategize & invest in social”. Some of my

Featuring Our Work: Lead Acquisition Media Campaign for GNIIT


Featuring Our Work: Lead Acquisition Media Campaign for GNIIT

Campaign Background: NIIT is a global talent development company, offering learning and knowledge solutions to individuals, enterprises and institutions alike. It has long been considered the leader in preparing the students for a rewarding professional life. GNIIT is one of the several high quality for-profit run wings under the vast umbrella of NIIT, and its

Featuring Our Work: Social Media Campaign for NIIT India #Wish4Vishy


Featuring Our Work: Social Media Campaign for NIIT India #Wish4Vishy

Client: NIIT ltd Time Period of the Campaign: October 6th to December 2nd, 2013 Cover Note: With the education sector flooding with numerous institutes, NIIT needed to stamp their authority as a leader in providing IT based courses post the high school and propagate their Cloud Campus. During this period, Viswanathan Anand, who has been

Featuring Our Work: Media Buying and Planning for MTS India- Internet Baby


Featuring Our Work: Media Buying and Planning for MTS India- Internet Baby

With the penetration of the Internet at an all time high, MTS wanted to create a tremendous wave of excitement around its latest offering, 3G Plus Network. To facilitate this and to build a strong bondage between the brand and its consumers, MTS created a video with potential to go viral featuring a new born

Featuring Our Work: Media Buying and Planning for Panasonic India’s Econavi Air Conditioners #Right2Breathe


Featuring Our Work: Media Buying and Planning for Panasonic India’s Econavi Air Conditioners #Right2Breathe

Panasonic launched their EcoNavi line of Air Conditioners, which promise to optimize the performance of appliances while greatly reducing electricity and water consumption. As a pioneer in the space of innovative technology, Panasonic wanted to spread a word about the new product and to endorse this new line of Air Conditioners among the 25+ year

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