Hero Vired is an ed-tech platform on a mission to reimagine the way we learn and build a brighter future. They shape people into highly skilled professionals not only for the present, but for the future as well. It’s vision is to use modern and experiential pedagogical methods to provide holistic learning. To expand their horizons and reach out to a broader demographic over the digital sphere, Hero Vired sought the expertise of the SEO professionals at #ARM Worldwide. 

Challenges

EdTech is an industry that has seen exponential growth in the past decade. From start-ups to industry giants, there is a lot of competition in this multi-billion industry. Raising the organic traffic was challenging since the number of courses offered by Hero Vired was limited than its competitors, thus there were a lower number of pages to promote. Hero is a prominent brand in India and one of the market leaders in the automobile industry. However, EdTech is a completely different field where the pre-existing firms had already cemented themselves at the top in highly competitive keywords that the client wished to target.

Goal 

Hero Vired desired to create a robust online presence, and drive maximum traffic via organic means. They also aimed to increase keyword ranking and overall keyword coverage in SERP and enhance their brand awareness to stand strong among the competitors. 

Strategy

The #ARM Worldwide team conducted an extensive client and competitor analysis to identify the areas that need to be prioritised and formulated the following strategy to gain the upper hand over the competition:-

• Identifying the right keywords through various metrics such as their search volume to achieve the objective, provided that some keywords of the industry were highly competitive.
• SEO was started from the time when the website has just launched so it there were very less courses and other pages on the website and other content resource pages are also not there. ARM SEO team was the part of the team 
•  Increasing the content quality as well as quantity to ensure the website ranks well on SERPs.
• ARM team has maapped the keywords with the pages on the website and with the relevant pags of the competitors and shared suggestions to add the new pages which can be targeted on Google.
• Website’s core web vitals (LCP, FCP and FID) have been optimised and score was improved from 10 to 90 on mobile and desktop
• Focused on aggressive blogs strategy to create the content warehouse with the evergreen content that helped the most in expanding the organic reach around the searches around all the relevant keywords.

Solution

Hero Vired, being a new player in the Ed-Tech industry, had started operating with a fixed number of courses resulting in fewer content and less web-pages that could pull traffic. The first focus of our SEO team was to promote the available web pages with the right set of keywords. 

• In order to implement the first strategy, the team picked the top 75 keywords that can be targeted as per industry niche. These keywords were best utilized to perform the on-page optimization including title tag optimization, meta tag optimization and image optimization. 
• To implement the second strategy, # the ARM SEO team, revised the scope of keywords. With a detailed analysis of search trends, search volume and relevancy of keywords, the team appended an additional 75 keywords to target. A detailed content plan was developed, via in-depth market and competitor analysis. Multiple blogs, articles, guest posts and Quora posts were published on a monthly basis in accordance with the plan. It was ensured that every curated article and blog was mapped to the respective course page of Hero Vired to ensure high traffic and quality leads. 

Results

The improvement in the metrics perfectly reflected the success of the project. Organic growth  The analytics reported exponential growth in traffic from the month of June to October. There was a staggering 1099% rise in organic growth as the metrics went from approximately 1.8k to 22k.

Brand search volume  There was a jump from nothing to a whooping figure of 8100 post involvement of the #ARM SEO team. This was achievable due to SEO-friendly content such as website blogs, third party articles and Quora answers being published with relevant keywords embedded in them. The planned execution resulted in continuous result growth.

Keyword rankings Hero Vired witnessed a 100% increase in keyword rankings between 1 -10 positions due to high-quality backlinks and focus on relevant content. This consequently leads to better searchability and enhanced brand awareness. The number of Keywords with rank 1-10 position was ~0 on April 21 which shot up to ~110 in the month of May 2022

100% increase in Referring Domains assisted in gaining organic traffic and increased keyword ranking. #ARM Worldwide’s strategic technical audits resulted in an increase of HeroVired’s Core Web Vital desktop score of 100+ and a mobile score of 90+. The Variability & Importance Of SEO There are various techniques involved in SEO – from using relevant keywords on web pages to earning links to your website. The better your pages are positioned on search engines, the more likely you are to attract prospective customers to your business. A customized SEO campaign from #ARM Worldwide provides you with an all-in-one solution to SEO for your valuable audience to find you online without investing many hours of work.

  RICS School of Built Environment (RICS SBE), Amity University, is an industry-led academic institution that offers unique courses such as MBA in construction management, which provide industry insights and practical experience. The days of queuing in long lines for college admission are a thing of the past. The current generation favours doing tasks digitally. Thus, to spread knowledge about these unique and comprehensive courses over the internet and find individuals who are well suited for them, RICS joined hands with #ARM Worldwide.

Challenges 

• Due to factors like overpopulation and extreme disparities in skill gap, countries like India have a very competitive work and employment environment. This competition gets more fierce as someone climbs the hierarchy in their respective field to prove they are an irreplaceable asset. This has led to a spike in interest in management-oriented courses, with thousands of colleges taking in over 3 lakh students annually. Marketing and Finance are the most dominant fields for these courses. The robust MBA and BBA courses provided by RICS were comparatively harder to discover as they targeted a niche field of BE, therefore, the admission rates were pretty low. 
• Before the assistance of the #ARM Worldwide team, the website was generating very low traffic when compared to the competitors. This issue snowballed into sup-par discoverability of the institute, and consequently, the enrolment rates through the website remained unsatisfactory. Low admission rates and lack of brand presence can lead to a loss of goodwill, thus this challenge had to be remedied as soon as possible.

GOAL 

The #ARM Worldwide team set a goal of 150% annual growth and driving in more enrolments. To achieve this, the #ARM Worldwide team focused on:-

1. Increasing the organic traffic received by the website.
2. Driving up the enrolment rates for the MBA & BBA courses by utilizing robust SEO strategies and improving the organic lead generated by 10%.

Strategy

Niche yet Notable The #ARM Worldwide team conducted extensive research on the trends and the rankings of the keywords being utilized by other institutions. There are various colleges offering MBA courses in finance, advertising, etc, however, the building & real estate industry-specific courses provided by RICS were their USP. As they were the thing that separated them from the competition, #ARM Worldwide built a strategy around them.  To further foster this niche, the #ARM Team researched and identified websites with relation to education and course selection, such as student forums, exam-prep sites, and other trustworthy websites, and initiated an aggressive backlinking campaign on the websites with high domain authority. Reaching The Pinnacle By accounting for factors such as examination and graduation dates of various colleges and the month of result declaration, the #ARM team was able to capitalize on the strategy at the peak time-frames. Through effective planning and keyword optimization, the aggregate efforts of approximately 40 keywords assisted in achieving the 1st page of Google SERP.  The #ARM SEO team suggested that RICS optimize their admission portals and enrolment forms, as their robust courses are the primary traffic generator. Pivoting the niche from a hindrance to a strength assisted in further cementing the RICS brand in the education sphere. This was done to achieve more enrolment rates and drive more traffic to the website by attracting students that were actively looking to join the course. The on-page components were further polished to act as a backbone for the robust strategies proposed by the #ARM SEO team. This required activities such as optimizing the site’s meta tags, the various headings and the images to be more SEO compliant so that more keywords could be infused in the published content. Furthermore, the #ARM team put substantial efforts into optimizing the off-page content such as blogs and guest posts, as well as short-form content such as Q&As and short articles to cover all the bases. Lead Generation The primary focus was on targeting the keywords related to “Admission”, PAA queries and optimizing the website pages & blogs around the same. Also, admission-related search queries were infused in the off-page activities, in the descriptions, headings and other tags of the site. Aside from this, a preliminary set of criterias were created, on the basis of which the candidates would be selected. They are:-

• Percentage results from a recognized board,
• History of participation in Extracurricular activities,
• Financial Background

These were utilized as the litmus test to ensure that the students approached are the perfect fit for the institution. Through continuous SEO optimization and off-page activities on various platforms to scout potential candidates and via referrals, the team was able to bridge the gap between the freshers and RICS by generating and providing leads.

Results 

The toiling work and efforts put in by the members of the #ARM Worldwide team paid dividends. Through sheer effort and considerate planning, the metrics achieved by the team for RICS were beyond the most hopeful estimates,  showcasing the flawless execution of the #ARM Strategy.   Organic Growth The goal of 150% organic growth had been comfortably achieved, and the exact growth was 166%.   Traffic At the end of the year, RICS the traffic hike from 3.3k to 10.4k, a substantial improvement of 315%. A substantial role was played by the keywords optimized with reference to “MBA/BBA Enrolment, as 70% of all the organic traffic was through the program pages.  

Lead Generation Lead generation, one of the most essential strategy to improve admission rates, witnessed an exponential rise as well. The number had jumped from a meager 2 monthly leads previously, to  200 monthly organic leads. An astounding 10,000% improvement!   Brand Search Volume The brand search volume increased by 45% every consecutive month for the duration of September-November as compared to the statistics of the same quarter from the previous year, an indication of the impact left by the work of #ARM Worldwide.  

Keywords Ranking Keyword ranking, one of the prime KPIs of SEO strategy, also saw notable improvement. There were:-

• 40 keywords that ranked in the top 10 rankings.
• 17 Keywords between the 11th and 30th ranking
• 3 Keywords between 31-50 ranking.

 

“You can only sell what can be seen”  Differentiating from your competitors is even more difficult in the digital environment, as there is nearly infinite content on the internet. This is why a good SEO Strategy is a necessity. To bridge the gap between you and your future clients, contact us now for digital marketing solutions, UI & UX development, ASO and so much more.

  Mtalkz provides high volume messaging services to its clients along with marketing automation, workflow automation, and predictive insights using AI and ML. The digital engagement and communication service company was already pulling in organic traffic, but the numbers were not satisfactory. 

GOAL – 

Creating a robust online presence Mtalkz had an ultimate goal – to create robust online presence, drive and increase organic traffic, maximise revenue, and enhance brand awareness. And to make these goals and plans a success, Mtalkz joined hands with #ARM Worldwide. 

SOLUTION – 

Strong SEO strategies leveraged for spectacular results After doing a competitor analysis, #ARM Worldwide devised strong SEO strategies keeping in mind the latest trends and updates to deliver best-in-class SEO service to Mtalkz to untap the potential that were not paid attention to.  Our team devised technical audit strategies that helped in tracking Core Web Vitals, Page loading speed, internal linking, and crawlability of the SAAS platform website. This also included performance, responsiveness and visual stability. Our Technical, Development & SEO Team had used a foolproof and aggressive approach to take the Core Web Vital score of Mtalkz to 90+, for exceptionally good user experience to the visitors. We also performed a backlinks audit to disallow all spammy backlinks. To rank the highly competitive keywords, relevant backlinks were created on the websites with Spam score less than 1-2% , DA more than 40 and high traffic. In order to have 360 degree coverage in backlinking, services like Third Party Articles, Removing Lost Backlinks and Guest Posting were offered to the client. On reviewing the old website of Mtalkz, a need for On-page SEO optimisation was identified. The ARM-SEO team performed activities like internal linking to relevant pages, and optimisation of Meta Tags such as Meta titles, descriptions and heading tags. Apart from using targeted keywords in the meta title and description, we focused on increasing the CTR by using numbers, catchy words etc in the title. It was also ensured that the website of the SAAS platform is mobile-friendly for users.  To increase online presence, we had focused on the FAQ schema strategy. FAQ schema plays a vital role in increasing the online brand presence as it provides an instant rich snippet and helps to improve the instant CTR. We had written the content around relevant and high-ranking keywords on their website’s FAQ section, so Mtalkz would become visible on the ‘people also ask’ section on Google. 

Content plays a vital role in the SEO strategy. It also helps to grow traffic for the website. #ARM Worldwide ensured to deliver quality content via well planned website blogs to ensure consistency in postings, third-party articles with anchor texts and keywords, guest posts with an objective to accelerate the content for brand awareness , quora answers to increase Brand Awareness, Brand Search Awareness and Lead Generation, and blog feeding with an ultimate objective to help in ranking of the website. 

RESULT –

The increased numbers spoke volumes  

Overall traffic growth

Mtalkz witnessed an increase in its organic traffic by almost 260% because of its constant focussing on creating quality content, optimising the website in terms of user experience and increasing the speed leading to higher growth in organic traffic. 

Brand search volume

The brand search volume witnessed a huge increase, from around 320 to 1300 in the span of 1 year and 3 months, due to content and Quora answers being published with relevant keywords embedded in it. The planned execution resulted in continuous growth in the result. We recorded 880 points in the month of March 22, 1000 points on June 22 and 1300 in the month of September’22.

Keyword ranking

The SAAS platform witnessed a 720% increase in keyword rankings between 1-3 positions due to high quality backlinks and focusing on relevant content. Number of Keywords with rank 1-3 was ~20 on June 21 which shot up to ~120 in the month of May 2022.

Referring domains

90% increase in Referring Domains assisted to gain organic traffic and increase keyword ranking.

Core web vitals and mobile score

#ARM Worldwide technical audit strategies resulted in an increase of Mtalkz’s Core Web Vital desktop score of 100+ and a mobile score of 90+.

The power of SEO in leveraging B2B business models

SEO indeed is an important part of digital marketing, as it helps businesses reach the decision makers of a company. A successful SEO strategy implies that your business shows up every time a decision maker or a customer is looking for the products and services similar to what you are offering. Implementing a robust SEO strategy for your B2B business not only results in great online presence, but also in generating hefty revenues.